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20世纪50年代，意大利出现一位杰出的贵族女性——路易·玛丽(LouisMaria)。

她的家族世袭经营着意大利著名皮件作坊，所产皮具专供欧洲皇家和贵族阶层使用。从小在作坊长大的她，有着一种对皮具与众不同的阅读能力，能自己使用皮料制作一些精美小皮件。

这位伟大的女性用全部财产买下了位于撒丁岛旁的一座小岛，并将它命名为“POWERLAND”（PLD），寓意颠覆女性传统观念的力量之岛。在这里，她修筑了别墅，设立了皮件作坊，她设计的手包款式充满了新奇、时尚、戏谑感，却又具备异样的艺术魅力。

她美丽、大胆，在衣着和配饰上似乎天生的玩世不恭，前卫又富有叛逆精神，追求另类，选用的每件衣服和配饰都是经过自己设计修改的，尤其是包饰，款式的设计充满了古怪的念头。每每其出席的各种宴会都能引来全场的注目。在当时，她颠覆了人们对时尚的传统印象，引领着一股叛逆新潮流。

她的侄子安德鲁亚·斯摩帝诺(AndreaSmaltino)继承了岛上的皮件作坊。Mr.Andrea以原有的皮件作坊为雏形，创立了以小岛名字命名的品牌——POWERLAND（PLD），以此来纪念他心目中最伟大的女性。不仅如此，他还在米兰开设了皮具精品店，致力于向世人传播Mrs.Louis一生为之追求的皇家时尚概念。
品牌发展历程

1970年路易在撒丁岛旁购买一个无名小岛，并把它命名为POWERLAND(PLD)，POWERLAND(PLD)名字由此诞生

1977年POWERLAND(PLD)皮具的第一代经典压花图案PLD诞生，自此PLD此图案一直是POWERLAND(PLD)皮件的象征图案，应用在POWERLAND(PLD)所有箱包的产品上，至今历久不衰

1993年在PLD压花图案的基础之上，POWERLAND(PLD)设计团队延伸出4个PLD重叠图案，使POWERLAND(PLD)图案更丰富

1996年保兰德集团最先在海外启用POWERLAND(PLD)品牌，定位为高端产品。经过多年的积累，POWERLAND(PLD)已成为市场上主力的女包品牌

2003年POWERLAND(PLD)品牌进入中国

2007年POWERLAND(PLD)品牌正式启动市场，将独特意大利皮具魅力带给每一位正在改变的中国女性

2007年，POWERLAND(PLD)力邀国际巨星李嘉欣作为品牌形象代言人，同时加大力度进行推广，让品牌得到最大化传播

2007年POWERLAND(PLD)与国际设计大师、GUCCI原设计总监FrancescoTurchi结缘，在中意时尚工业界成为一大盛事，更受到两国政府和经贸机构的重视和支持

2009年在前国家主席胡锦涛先生与意大利前总理贝卢斯科尼先生的共同见证下，POWERLAND(PLD)与Turchi大师签订了聘用协议，致力于让千万中国女性臻享意大利式经典浪漫的时尚皮具

2011年保兰德集团在德国法兰克福成功挂牌上市，意味着POWERLAND(PLD)品牌运营步入国际化

2012年POWERLAND(PLD)推出贝壳包系列，Turchi大师设计的贝壳包领衔国际流行趋势，成为品牌明星产品

如今POWERLAND(PLD)已成为“高贵”、“奢华”、“独一无二”的代名词，是千万都市精英女性追捧的高端奢华皮具品牌。
PLD压纹

20世纪90年代，POWERLAND（PLD）品牌文化的象征——PLD压纹诞生，经典的PLD压花图案巧夺天工地排列在最优质的牛皮上，张扬着皇室般极致尊贵的气息，精妙的肌理效果与天然牛皮纹路相得益彰，宛若浑然天成，分寸间尽显奢华大气。

在经典压纹的基础上，POWERLAND（PLD）设计团队将小型PLD压纹发展成为更具尊荣气息的中型压纹，并优雅化身成为金珠烫印图案，创造了视觉上的连连惊喜，它们被运用在不同色系的精妙皮具上面，让人感受到POWERLAND（PLD）蔚然焕发的活力。

PLD压纹完美诠释了“尊贵、奢华、个性、独一无二”品牌内涵，赋予款款皮具灵魂与神韵，绽放与众不同的传世之美。每一个PLD压纹彰显着活力与青春，深深的印在皮具的身上，无与伦比的精美工艺让人不得不赞叹工艺大师的鬼斧神工。
PLD贝壳系列

POWERLAND(PLD)全新贝壳系列，灵感源自瑰丽奇异的海洋。海洋带给人们宁静与祥和，在大海深处，成千上万的鱼群游过，形成一道道色彩斑斓的彩虹。这样透明无暇的环境里，所有颜色都是自然纯净的，艳丽而完美：紫红色，绿松石色，橄榄绿色，以及芥末色，烟叶色的贝壳在水中抑扬顿挫地闪耀着，折射出大海深处的光芒。在这个自由的世界里，生命依然生生不息。即使是贝壳上折射的一抹微弱的银色，也能照射到周遭浓艳色彩的瞬间美丽。探索，让我们看到如此奇异美妙的世界。

海洋赋予人类的平静与安宁，深深打动了POWERLAND(PLD)意大利设计大师FrancescoTurchi先生，他以海洋中独具神韵的贝壳为灵感，凭借独有的美学与艺术修为，将这自然纯净的天物化为独一无二的具象。PLD贝壳系列，装下的是女人们细心打点的人生，可以安放下她们对这个世界的期待与勇气。

In the 1950s, an outstanding noble woman, Louis Maria, appeared in Italy. Her family runs a famous leather workshop in Italy, and the leather products are exclusively used by European royal and aristocratic class. Growing up in the workshop, she has a unique reading ability for leather products, and can make some exquisite small leather products with leather materials by herself. The great woman bought a small island beside Sardinia with all her property and named it "powerland" (PLD), which means the power island that subverts the traditional concept of women. Here, she built a villa and set up a leather workshop. Her handbag design is full of novelty, fashion, sense of banter, but also has a different artistic charm. She is beautiful and bold. She seems to be born with cynicism in dress and accessories. She is avant-garde and rebellious. She pursues alternative styles. Every dress and accessories she chooses has been modified by her own design, especially the design of bag decoration and style is full of strange ideas. Every banquet he attended attracted the attention of the whole audience. At that time, she subverted people's traditional impression of fashion and led a rebellious new trend. Her nephew, Andrea smallino, inherited the leather workshop on the island. Mr. Andrea, taking the original leather workshop as the prototype, established a brand named after the island, powerland (PLD), to commemorate the greatest woman in his mind. Not only that, he also opened a leather boutique in Milan, dedicated to spreading the Royal fashion concept that Mr. Louis has been pursuing all his life to the world. In 1970, Louis bought a nameless Island beside Sardinia and named it powerland (PLD). The name of powerland (PLD) was born. In 1977, PLD, the first generation of classic embossed pattern of powerland (PLD) leather goods, was born. Since then, PLD has been the symbol pattern of powerland (PLD) leather goods. It has been applied to all powerland (PLD) luggage products for a long time since 1993 On the basis of PLD embossing pattern, powerland (PLD) design team extended four PLD overlapping patterns to enrich powerland (PLD) pattern. In 1996, baorand group first launched powerland (PLD) brand overseas, positioning it as a high-end product. After years of accumulation, powerland (PLD) has become the main women's bag brand in the market. In 2003, powerland (PLD) brand entered the market of China's powerland (PLD) brand in 2007, bringing the unique Italian leather charm to every changing Chinese woman in 2007. Powerland (PLD) strongly invited international superstar Li Jiaxin as the brand image spokesman, and at the same time, increased efforts to promote In 2007, powerland (PLD) became a great event in the fashion industry of China and Italy by associating with Francesco Turchi, the international design master and the former design director of Gucci, and was valued and supported by the two governments and economic and trade institutions. In 2009, under the witness of former President Hu Jintao and former Prime Minister Berlusconi of Italy, powerland (PLD) and Turchi Master has signed an employment agreement to make millions of Chinese women enjoy Italian style classic and romantic fashion leather products. In 2011, baorand group was successfully listed in Frankfurt, Germany, which means that the operation of powerland (PLD) brand has stepped into internationalization. In 2012, powerland (PLD) launched its shell bag series. The shell bag designed by master Turchi leads the international popular trend and becomes the star product of the brand Nowadays, powerland (PLD) has become the synonym of "noble", "luxury" and "unique", and it is a high-end luxury leather brand pursued by thousands of urban elite women. PLD embossing in the 1990s, the symbol of powerland (PLD) brand culture - PLD embossing was born. The classic PLD embossing pattern cleverly arranged on the highest quality cowhide at the construction site, which publicizes the royal style of extreme dignity. The exquisite texture effect and the natural cowhide pattern complement each other, just like a natural one, showing the luxurious atmosphere in every inch. On the basis of classic embossing, powerland (PLD) design team has developed small PLD embossing into a more dignified medium-sized embossing, and gracefully incarnated into a golden bead hot stamping pattern, creating a series of visual surprises. They are applied to exquisite leather products of different color systems, making people feel the vitality of powerland (PLD). PLD embossing perfectly interprets the brand connotation of "dignity, luxury, personality and uniqueness", endows the leather with soul and verve, and blooms unique and handed down beauty. Every PLD embossing shows vitality and youth, which is deeply printed on leather products. The unparalleled exquisite technology makes people have to praise the craftsman's uncanny skill. PLD shell series powerland (PLD) new shell series, inspired by the magnificent and strange ocean. The ocean brings people peace and tranquility. In the deep sea, thousands of fish swim by, forming a colorful rainbow. In such a transparent and flawless environment, all colors are natural and pure, gorgeous and perfect: purplish red, turquoise, olive green, mustard and tobacco colored shells are shining in the water, reflecting the light in the deep sea. In this free world, life is still alive. Even the faint silver refracted on the shell can also illuminate the instant beauty of the colorful surrounding. Exploration, let us see such a wonderful world. The calm and tranquility of the sea has deeply touched the Italian design master Francesco Turchi of powerland (PLD). Inspired by the unique seashells in the sea and with his unique aesthetic and artistic accomplishments, he has transformed this natural and pure nature into a unique image. PLD shell series, installed is women's careful life, can place their expectations and courage of the world.

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