Jimmy Choo品牌怎么样 申请店铺

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吉米周（上海）贸易有限公司，知名女鞋品牌，雨靴十大品牌，产品凭借性感剪裁、时尚设计与卓越的意大利工艺，JimmyChoo赢得一众要求极高的顾客的欢心，并已畅销全球，深得时尚人士追捧。

JimmyChoo乃一素以魅力十足，极具自信及风格别树一帜而驰名的尊贵时尚生活品牌。

品牌源于由订制鞋履巧匠周仰杰先生（JimmyChoo）于1990年代初于伦敦东区创立的订制鞋业务。当时的顾客以世界各地名人为主，当中更包括已故英国王妃黛安娜。JimmyChoo的品牌公司于1996年正式成立。当时仍在英国版《时尚（Vogue）》任职时尚配饰编辑的大英帝国官佐勋章（OBE）得主塔玛拉·梅隆（TamaraMello），因发现了周仰杰先生的才华及高档鞋履市场的无限商机，而决定与他共同创立JimmyChoo这个经典品牌。同时，周仰杰先生之侄女SandraChoi亦加入品牌，并成为了品牌的创意总监。

凭借性感剪裁、时尚设计与卓越的意大利工艺，JimmyChoo赢得一众要求极高的顾客的欢心，令品牌推出之首个设计系列获得空前成功。以成为国际性尊贵时尚生活品牌为目标，JimmyChoo一方面致力吸引外来投资，一方面积极扩展产品种类、销售渠道及分店版图。而周仰杰先生及塔玛拉·梅隆则先后于2001年及2011年离开品牌。

作为名人时尚造型设计的先驱，JimmyChoo是其中一个首先将华丽鞋履和手袋引进荷里活的品牌，而星光熠熠的红地毯，毋疑是展现品牌璀璨魅力的理想舞台。今时今日，JimmyChoo经已发展成一个从名流到皇室，由音乐人以至国家元首，都极力推崇的时尚标志。

正由于深受名人喜爱，品牌的业务得以快速发展。而由名摄影师马里奥·特斯蒂诺（MarioTestino），泰利·理查德森（TerryRichardson）及史帝文·梅西（StevenMeisel）等操刀拍摄，以迷人女强人脚踏华美高跟鞋，手抓绚丽手袋之形象为主题，大胆而具戏剧性的一辑广告，更彷佛为品牌撒上一圈金光，进一步深化品牌魅力四射的形象。

扩展零售业务一直是集团的主要发展策略。JimmyChoo首间专卖店于1996年在伦敦MotcombStreet开幕，当时品牌亦于一众最著名的精选百货公司设立销售点。短短两年间，集团已将销售网络扩展至美国，于纽约及比华利山（BeverlyHills）开设两间全新分店。往后，JimmyChoo继续扩展不断，并于世界各地著名尊贵品牌购物热点如伦敦的斯隆街（SloaneStreet）和邦德街（BondStreet），巴黎的蒙田大道（AvenueMontaigne），罗马的康多提大道（ViaCondotti），纽约的麦迪逊大道（MadisonAvenue），比华利山的罗地欧大道（RodeoDrive）及东京的银座（Ginza）等开设分店。

直到今天，JimmyChoo已发展成为一个非常全面的尊贵时尚生活品牌。女士鞋履系列依然是品牌之核心产品，此外还有手袋、小型皮具、围巾、太阳眼镜、眼镜、皮带、香水及男士鞋履等系列。集团的两位创意总监SandraChoi及SimonHolloway同样以将品牌发展成全球最备受重视之尊贵时尚品牌之一为目标，一直亲自监督品牌的设计方向，力求完美。作为被私人持有的奢侈品集团Labelux股份有限公司其中一重点品牌，JimmyChoo现于全球32个国家共开设了150间专卖店，同时亦在世界各地一众最著名的精选百货公司及多元品牌精品店内设有销售点。

JimmyChoo将于2013年春季推出第二款香水FLASH，这款香水的调香师是ChristineNagel。前调是草莓，粉色胡椒和蜜橘；中调是晚香玉，茉莉和白色百合；基调是白木和天芥菜。JimmyChoo与InterParfums公司(旗下香水包括朗万，VanCleef&Arpels,PaulSmith,博柏利等)签订授权合作，曾在2011年推出第一款JimmyChoo同名香水。

Jimmy Choo (Shanghai) Trading Co., Ltd., a famous brand of women's shoes and rain boots, has won the favor of a large number of demanding customers by virtue of sexy tailoring, fashionable design and excellent Italian technology. It has been sold well all over the world and won the favor of fashion people. Jimmy Choo is a glamorous, confident and unique fashion lifestyle brand. The brand originated from the custom-made shoes business founded in the east end of London in the early 1990s by the tailor-made shoes craftsman, Jimmy Choo. Customers at that time were mainly celebrities from all over the world, including the late British Princess Diana. Jimmy Choo's brand company was founded in 1996. Tamara Mello, the OBE winner who was still working as a fashion accessory editor of vogue, decided to co-establish the classic brand Jimmy Choo with him because he found out Mr. Zhou Yangjie's talent and infinite business opportunities in the high-end shoes market. At the same time, Sandra Choi, Mr. Zhou's niece, joined the brand and became the creative director of the brand. With sexy tailoring, fashionable design and excellent Italian technology, Jimmy Choo won the favor of a large number of demanding customers, making the first design series of the brand's launch unprecedented success. With the goal of becoming an international luxury fashion lifestyle brand, Jimmy Choo is committed to attracting foreign investment on the one hand, and actively expanding product categories, sales channels and branch layout on the other hand. Mr. Zhou Yangjie and Tamara Mellon left the brand in 2001 and 2011 respectively. As a pioneer of fashion design for celebrities, Jimmy Choo is one of the first to introduce gorgeous shoes and handbags into the brand of Hollywood, and the red carpet is undoubtedly the ideal stage to show the brand's bright charm. Today, Jimmy Choo has developed into a fashion symbol that is highly respected by celebrities, royalty, musicians and heads of state. Because of the popularity of celebrities, the business of the brand has developed rapidly. The famous photographers, Mario Testino, Terry Richardson and Steven Meisel, shot with their swords. The bold and dramatic series of advertisements, with the theme of charming strong women walking on gorgeous high heels and grasping gorgeous handbags, seemed to spread a circle of golden light for the brand and further deepen the brand charm The image of shooting. Expanding retail business has always been the group's main development strategy. Jimmy Choo's first store opened in motcombstreet, London, in 1996, when the brand also set up outlets at one of the most famous department stores. In just two years, the group has expanded its sales network to the United States, opening two new stores in New York and Beverly Hills. Since then, Jimmy Choo has continued to expand, and has become a shopping hotspot of famous and distinguished brands around the world, such as Sloane street and Bond Street in London, Avenue Montaigne in Paris, via Condotti in Rome, Madison Avenue in New York, rodeo drive in Beverly Hills and Tokyo Ginza and so on. Until now, Jimmy Choo has developed into a very comprehensive and noble fashion life brand. Women's shoe series are still the core products of the brand. They also include handbags, small leather goods, scarves, sunglasses, glasses, belts, perfume and men's shoes. Sandra Choi and Simon Holloway, two creative directors of the group, also aim to develop the brand into one of the most respected fashion brands in the world, and have been personally supervising the design direction of the brand to strive for perfection. As one of the key brands of the privately held luxury group labelux Co., Ltd., Jimmy Choo now has 150 stores in 32 countries around the world, and also has sales outlets in a number of the most famous department stores and multi brand boutiques around the world. JimmyChoo will launch second perfume FLASH in spring 2013, the fragrance of this perfume is ChristineNagel. The top notes are strawberry, pink pepper and tangerine; mid tone is tuberous jasmine, jasmine and white lily; the key is white wood and cabbage. JimmyChoo signed an authorized cooperation with InterParfums company (perfume including langwan, VanCleef&, Arpels, PaulSmith, Boboli, etc.) and launched the first JimmyChoo perfume of the same name in 2011.

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