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新日光专注于各项研发计画，与提高硅晶电池的平均转换效率。其竞争优势之一即为拥有优秀的技术团队，集结太阳能电池上下游硅材料、晶圆、电池元件、模板封装与系统应用等各界菁英，并与国内外学术研究机构建立良好合作关系，多方评估发展新颖技术与设备，因此不但能与上游原料供应商建构密切联系网，也能提供下游客户完整技术服务与支援。

太阳能产业受惠于欧、美、日各国政府力推节能政策，及全球节能减碳之需求持续高涨，整体市场前景相当乐观。新日光审慎评估产线扩充计画，因应未来太阳能全球市场之跃进；同时推动上、中、下游的策略联盟，保障健全的产业链及行销网络。我们持续投入新材料与新制程研发，以高品质及具竞争成本优势之电池产品，积极争取市场占有率；与下游厂商签订合作合约，巩固客户群；引进优秀的经营团队与优秀人才，坚持以品德、创新、与创造客户价值传承企业文化。

New solar focuses on various R & D projects and improving the average conversion efficiency of silicon crystal cells. One of its competitive advantages is to have an excellent technical team, gather the elites from upstream and downstream silicon materials, wafers, battery components, template packaging and system applications of solar cells, establish a good cooperation relationship with domestic and foreign academic research institutions, evaluate and develop new technologies and equipment in many ways, so it can not only build a close contact network with upstream raw material suppliers, but also provide the following services Complete technical service and support for customers. The solar energy industry benefits from the efforts of governments in Europe, the United States and Japan to promote energy conservation policies, and the global demand for energy conservation and carbon reduction continues to rise. The overall market prospect is quite optimistic. New solar prudently evaluates the expansion plan of the production line in response to the leap forward of the global solar energy market in the future; at the same time, it promotes the strategic alliance of upstream, midstream and downstream to ensure a sound industrial chain and marketing network. We continue to invest in research and development of new materials and new processes, actively strive for market share with high-quality and competitive cost advantages of battery products; sign cooperation contracts with downstream manufacturers to consolidate customer base; introduce excellent business teams and talents, and adhere to inheritance of corporate culture by virtue, innovation and customer value creation.

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