汇鼎镜片品牌怎么样 申请店铺

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汇鼎光学成立于2017年，是专业的镜片制造和品牌服务商，具有专业的研发、制造、销售和服务团队，拥有良好的内控制度与严格的质量管理体系，生产实力、销售实力、服务实力处于行业领先水平。

优品质·可信赖的是汇鼎光学的核心观点。优+品质，包括优+生产、优+管理、优+服务、优+团队、优+流程，提供多元化的高品质产品和服务;优+形象，包括优+品牌、优+成本、优+期待，成为眼镜零售商和消费者值得信赖的品牌服务商。在此基础上，汇鼎以“多功能·优品质”为镜片品牌推广，提供更多功能、更高品质的镜片产品。

汇鼎光学现已与全国10000+门店达成合作。

1.优+供应链源头及生产设备：

汇鼎与全球领先的视光设备及原材料供应商合作，如韩国一成加硬机、德国莱宝镀膜机、韩国三宝合膜机、三井高折原材料等。这不但能够全面确保产品拥有安全、稳定的原料供应，也为从源头管控产品质量安全提供了强有力的保障。

2.优+生产环境

为保证其每一只镜片都能以最优的品质交付给客户，车间内均采用无尘化操作，且采用PVC防静电材质的地板，同时，每天三个时间段对车间的温度及湿度进行检测，由细节处为产品品质护航。

汇鼎车间内管理均按照ISO9001质量管理体系来严格执行，对流程内的每项步骤均要求规范化操作。除了生产过程中的多道检测程序和严格品控体系外，汇鼎光学专门设立镜片性能实验室，并引进了镜片老化性能测试设备，模拟消费者日常佩戴眼镜的环境，测试镜片各项性能，将数据反馈到生产中，从源头把控产品品质。

3.优+企业社会责任意识

汇鼎在严格按照标准建立污水处理机制之外，还率先在行业内引入了企业废气处理设备。同时，为了能够合理利用资源，生产车间内实现了错峰耗能的机制，主动承担起企业的社会责任。

4.优+产品

除了产品工艺和研发之外，在品牌文化及终端形象层面也已建立了整套系统性方案，从而建立“优品优+”和“多功能”强关联，汇鼎=优品优+的多功能镜片品牌。在此基础上，汇鼎镜片以“多功能 优品质”为产品推广的落脚点，强化品牌与渠道、与消费者之间的信任感。

针对消费者的视觉需求，尤其是清晰、阻隔有害光线、耐摔防冲击的核心产品功能，汇鼎在大量市场调研的数据及消费者诉求的基础上，将“一镜多功能”作为品牌推广的重要呈现内核，为零售商提供高价值的产品和服务，为消费者提供高品质的舒适视觉体验。

5.优+终端支持

汇鼎致力于发展终端场景化表达系统，利用道具、氛围营造等，打造消费者购买场景，触发消费者情绪，抓住用户的痛点和需求。从大程度上去激发用户的潜在需求，让用户从“我不需要”到“我可能需要”，再到“我真的可能需要”一系列的转变。

汇鼎终端支持的场景化表达系统可根据店内调性进行专门定制，配合零售商的营销方式定制道具，营造更融入式的购买环境。

Founded in 2017, huiding optics is a professional lens manufacturer and brand service provider, with a professional R & D, manufacturing, sales and service team, a good internal control system and strict quality management system. Its production strength, sales strength and service strength are at the leading level in the industry. Excellent quality and reliable is the core point of huiding optics. Excellent + quality, including excellent + production, excellent + management, excellent + service, excellent + team, excellent + process, provides diversified high-quality products and services; excellent + image, including excellent + brand, excellent + cost, excellent + expectation, becomes a reliable brand service provider for eyewear retailers and consumers. On this basis, huiding takes "multi-function and excellent quality" as the lens brand promotion, providing more functional and high-quality lens products. Huiding optics has reached cooperation with 10000 + stores nationwide. 1. Excellent + supply chain source and production equipment: huiding cooperates with the world's leading suppliers of optometry equipment and raw materials, such as Korean 10% hardening machine, German LeiBao coating machine, Korean Sanbao film machine, Mitsui high folding raw materials, etc. This can not only ensure the safe and stable supply of raw materials, but also provide a strong guarantee for the control of product quality and safety from the source. 2. In order to ensure that each lens can be delivered to the customer with the best quality, the workshop adopts dust-free operation and PVC anti-static material floor. At the same time, the temperature and humidity of the workshop are tested three times a day, and the product quality is escorted by the details. Huiding workshop management is strictly implemented in accordance with ISO9001 quality management system, and standardized operation is required for each step in the process. In addition to the multi-channel testing procedures and strict quality control system in the production process, huiding optics has set up a special lens performance laboratory, and introduced the lens aging performance test equipment to simulate the environment in which consumers wear glasses daily, test the performance of the lenses, feed the data back to the production, and control the product quality from the source. 3. In addition to the establishment of sewage treatment mechanism in strict accordance with the standards, huiding also took the lead in introducing enterprise waste gas treatment equipment in the industry. At the same time, in order to make rational use of resources, the mechanism of staggered peak energy consumption has been realized in the production workshop, and the social responsibility of the enterprise has been shouldered actively. 4. In addition to product process and R & D, a complete set of systematic scheme has been established in brand culture and terminal image level, so as to establish a multi-functional lens brand with "excellent +" and "multi-functional", huiding = excellent +. On this basis, huiding lens takes "multi-functional and excellent quality" as the foothold of product promotion, and strengthens the trust between the brand and channel, and between the consumer. In view of the visual needs of consumers, especially the core product functions of clear, barrier against harmful light and impact resistance, huiding, based on a large number of market research data and consumer demands, takes "one mirror multi-function" as an important presentation core of brand promotion, provides high-value products and services for retailers, and provides high-quality comfortable visual experience for consumers. 5. You + terminal support huiding is committed to the development of terminal scene expression system, making use of props, atmosphere building, etc., to create consumer buying scenes, trigger consumer emotions, and grasp the pain points and needs of users. To a large extent, it can stimulate the potential needs of users, and make users change from "I don't need" to "I may need" to "I may need". The scene expression system supported by huiding terminal can be customized according to the store's tonality, and the props can be customized with the retailer's marketing mode to create a more integrated buying environment.

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