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起步股份有限公司(原起步（中国）有限公司），是一家以综合开发、生产和销售ABCKIDS品牌运动鞋、皮鞋、服装、包帽袜等儿童用品为主业的大型集团公司。

起步人将“帮助中国少年儿童健康成长”作为企业使命，以“用心经营爱”为企业理念，以“成为中国儿童鞋服用品行业的领导者，让世界儿童鞋服行业向中国看齐”为企业愿景，致力于把ABCKIDS“因为爱”的品牌理念与激发儿童创造力的品牌文化传递给每个消费者。

公司推行生产流程化及精益化，在浙江设有皮鞋布鞋生产基地，在福建泉州设立运动鞋生产基地，在广东设有服装产品研发基地，通过整合区域有效资源，形成强大的生产系统，保证产品交期，降低成本，提高效益。

目前，起步(中国)有限公司旗下拥有遍布全国的2000多个销售网点。ABCKIDS以卓越的品牌信誉，良好的诚信口碑和稳定的市场占有率在中国儿童用品行业中名列前茅。

关爱孩子创造力的忠实伙伴—品牌角色

ABCKIDS是一个有着爱与创造乐趣的生活方式品牌，崇尚对儿童智慧生活的创造。品牌通过演绎小伙伴们一起探寻与发现美丽世界的故事，激发孩子无限想象力和创造力。构建富有想象力和充满乐趣的生活方式，为广大儿童提供独特的创意产品与缤纷生动的生活体验。

秉持“因为爱”的品牌文化精神，ABCKIDS以“帮助中国少年儿童健康成长”为己任,以专业的生产技术、前瞻的产品设计、严格的品质控制，为亿万中国儿童的健康成长提供优质的产品。ABCKIDS人相信：呵护孩子一小步，改变世界一大步!

激发孩子无限的想象力与创造力—品牌理念

ABCKIDS以“帮助中国少年儿童健康成长”为己任，提出“因为爱Justforlove”的品牌口号。提倡用爱，呵护孩子，激发他们无限的想象力与创造力。

香港、欧洲设计师联手打造—ABCKIDS国际创智儿童用品

ABCKIDS联手香港、欧洲设计师，以全世界奇妙的事物为商品创作主题灵感，打造最具时尚前沿的创智儿童用品。为现代都市家庭儿童的都市生活、学习、运动、游玩等生活方式提供富有童趣的穿着体验。

2013年，ABCKIDS将爱以小见大落实到细节处，提出“A+优品，爱在细节处”的产品理念。通过面料选择、裁剪版式、配件应用等手段，打造更为贴近儿童成长与活动需求的产品设计。在最易被忽视的细节处精心考量，坚持舒适与安全高度统一原则。将ABCKIDS“因为爱”的品牌文化润物细无声地沉淀于有关儿童用品的每一细节！

国际儿童创智生活馆，创造富有想象力的终端体验

ABCKIDS品牌店铺形态以SPA量贩形态为主，文化道具及情景塑造为辅。以“爱与创造的乐趣”为核心文化主题的SPA量贩式体验馆。ABCKIDS以讲诉小朋友一起探寻发现美丽世界的奇幻故事为背景，构建富有想象力和充满乐趣以及儿童乐智成长的生活方式体验空间，体现“爱与创造的乐趣体验”为核心价值的主题量贩式店铺。

店铺软装，采用指南针地毯、地球纹旅行箱、滑翔机道具、奖杯等道具和图案，营造出富有想象力和充满乐趣生活方式的体验空间。

白色收银台，搭配木条纹装饰，简洁大方，更显质感。形象墙背板采用透雕的手法，雕刻出各种科幻卡通形象，极富想象力和趣味性，无不体现ABCKIDS品牌“激发儿童创造力”的品牌定位。

Start up Co., Ltd. (formerly start up (China) Co., Ltd.) is a large-scale group company mainly engaged in the comprehensive development, production and sales of abckids brand sports shoes, leather shoes, clothing, cap socks and other children's products. The starters take "helping Chinese children grow up healthily" as their corporate mission, take "managing love with heart" as their corporate philosophy, take "becoming the leader of China's children's footwear industry, let the world's children's footwear industry align with China" as their corporate vision, and are committed to delivering the brand concept of "because of love" of abckids and the brand culture of stimulating children's creativity to every consumer 。 The company promotes the production process and lean. It has leather shoes and cloth shoes production base in Zhejiang, sports shoes production base in Quanzhou, Fujian, and clothing product R & D base in Guangdong. Through the integration of regional effective resources, the company has formed a strong production system to ensure product delivery, reduce costs and improve efficiency. At present, start (China) Co., Ltd. has more than 2000 sales outlets all over the country. Abckids ranks first in China's children's products industry with excellent brand reputation, good reputation and stable market share. Abckids is a life style brand with love and creative fun, advocating the creation of children's intelligent life. The brand inspires children's infinite imagination and creativity by interpreting the stories of young people exploring and discovering the beautiful world together. Build an imaginative and fun life style to provide children with unique creative products and colorful and vivid life experience. Adhering to the brand culture spirit of "because of love", abckids takes "helping Chinese children grow up healthily" as its duty, with professional production technology, forward-looking product design and strict quality control, to provide high-quality products for the healthy growth of hundreds of millions of Chinese children. Abckids people believe: take care of children in a small step, change the world in a big step! Inspire children's infinite imagination and creativity - brand concept abckids takes "help Chinese children grow up healthily" as its own responsibility, and puts forward the brand slogan "just for love". Advocate to use love, care for children, stimulate their infinite imagination and creativity. Hong Kong and European designers work together to create - abckids international creative children's products abckids work together with Hong Kong and European designers to create the most fashionable and cutting-edge creative children's products with the inspiration of the world's wonderful things. For the modern urban family children's urban life, learning, sports, play and other lifestyles to provide a rich childlike wearing experience. In 2013, abckids put love in details and put forward the product concept of "a + excellent products, love in details". Through fabric selection, cutting layout, accessories application and other means, to create a product design closer to children's growth and activity needs. Carefully consider the details that are most easily ignored, and adhere to the principle of high unity of comfort and safety. The brand culture embellishment of abckids "because of love" is silently deposited in every detail about children's products! The international children's wisdom creation life Museum creates imaginative terminal experience. The shop form of abckids brand is mainly spa, supplemented by cultural props and scene building. Spa mass selling experience hall with the core cultural theme of "love and creative fun". Abckids is based on the story of telling children to explore the fantastic stories of discovering the beautiful world, building a life style experience space full of imagination and fun as well as children's happy and intelligent growth, and a themed mass merchandiser shop with the core value of "love and creative fun experience". Shop soft, with compass carpet, earth pattern suitcase, glider props, trophies and other props and patterns, to create an imaginative and fun life style experience space. White cash register, with wood stripe decoration, simple and generous, more texture. The back panel of image wall adopts the method of openwork to carve out all kinds of sci-fi cartoon images, which are imaginative and interesting, all of which reflect the brand positioning of "stimulating children's creativity" of abckids brand.

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