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始于1989年，达利集团旗下饼干烘培食品品牌，专注于健康美味食品生产的大型集团化民营企业。

好吃点，是集团2004年推出的饼干品牌，打破了国际品牌在饼干市场的垄断。“好吃你就多吃点”，传达出“相互分享、美味传递”的概念和品牌内涵，把营养健康、精致美好的健康生活理念传递给更多的消费者。好吃点香脆系列，在饼干上洒满坚果薄片，一经推出就风靡全国。

集团介绍

达利集团诞生于历史文化名城、东亚文化之都泉州。自1989年创办至今，历经二十余载飞速发展，达利集团已成长为收益过百亿的综合性现代化食品企业集团。2015年11月20日，集团于香港联交所主板挂牌上市（股份代号：3799.HK）。

达利集团根据行业特征，精心布局，在全国16个省区建立18家子公司共30个食品、饮料生产基地，1个马铃薯全粉生产基地，1家包装彩印公司，同时，集团构建享誉业界的黄金销售渠道，组成了覆盖全国的营销网络。

达利集团专注食品行业，形成食品、饮料两大支柱齐头并进的产业结构。以大平台、高密度、立体化的品牌推广模式，提升品牌形象，旗下“达利园”糕点、“好吃点”饼干、“可比克”薯片、“和其正”凉茶、“达利园”花生牛奶、“乐虎”功能饮料，已成为各行业出色品牌。多产业多品牌的发展战略，使达利集团成为在食品和饮料行业都具有规模与实力的企业。

2017年，集团敏锐洞察新消费趋势，立足国人对健康营养的摄取需求，推出天然不添加的“豆本豆”豆奶，迅速引爆饮品市场成为广受国民喜爱的营养饮品品牌。

达利集团以创新驱动企业发展，坚持生产技术革新。通过自主研发、引进技术、合作开发等方式，集团目前已拥有众多各类食品饮料生产线。集团建立产品研发中心，组建强大的研发团队，与国内外众多食品行业研究机构密切合作，不断提升产品品质，开发消费者喜爱的新产品。对创新的持续投入为集团把握消费趋势、带领行业发展方向提供强有力的保障。

达利食品集团在不断发展的同时，不忘回报社会，倾力参与慈善公益事业。集团秉承许世辉董事长“优先发展教育事业、弘扬中华传统美德”的公益理念，先后成立四个教育基金、两个慈善基金。至今，达利食品集团累计捐赠超过人民币5亿元。

达利食品集团恪守“用心创品质”的企业理念，以“为消费者提供品质生活、健康饮食”为企业目标，不断研发新品、提升品牌影响力和企业管理，不断扩展深耕遍布全国的分销网络。依托从产品研发中心到食品公司，从包装公司到原料生产基地的产业超级平台，达利集团已将企业打造成综合性、国际化的现代企业，继续保持和巩固在行业中的优势地位和增长实力。

Started in 1989, Dali group's biscuit baking food brand is a large-scale group private enterprise focusing on the production of healthy and delicious food. Yudiandian, the biscuit brand launched by the group in 2004, broke the monopoly of international brands in the biscuit market. "You can eat more if you are delicious", which conveys the concept and brand connotation of "sharing with each other and delivering delicious food", and conveys the concept of healthy and delicate life to more consumers. Delicious crispy series, sprinkled with thin nuts on the biscuit, once launched, it is popular all over the country. Dali group was born in Quanzhou, a famous historical and cultural city and the capital of East Asian culture. Since its establishment in 1989, Dali group has grown into a comprehensive modern food enterprise group with a profit of over 10 billion after more than 20 years of rapid development. On November 20, 2015, the group was listed on the main board of Hong Kong Stock Exchange (Stock Code: 3799. HK). Dali group has established 18 subsidiaries in 16 provinces and regions, 30 food and beverage production bases, 1 potato powder production base and 1 packaging and color printing company. Meanwhile, Dali group has established a gold sales channel with a nationwide marketing network. Dali group focuses on the food industry and forms an industrial structure with two pillars of food and beverage advancing side by side. With a large platform, high-density and three-dimensional brand promotion mode, to enhance the brand image, its "Daliyuan" pastry, "yudiandian" biscuit, "kebic" chips, "Hezheng" herbal tea, "Daliyuan" peanut milk, "Lehu" functional drinks have become outstanding brands in all walks of life. The development strategy of multi industry and multi brand makes Dali group become an enterprise with scale and strength in the food and beverage industry. In 2017, the group has a keen insight into the new consumption trend, based on the Chinese demand for healthy nutrition, launched the natural "bean based bean" soymilk, and quickly exploded the beverage market to become a popular nutritional beverage brand. Dali group drives enterprise development with innovation and adheres to production technology innovation. Through independent research and development, introduction of technology, cooperative development and other ways, the group now has many kinds of food and beverage production lines. The group has established a product R & D center, established a strong R & D team, and worked closely with many domestic and foreign food industry research institutions to continuously improve product quality and develop new products loved by consumers. The continuous investment in innovation provides a strong guarantee for the group to grasp the consumption trend and lead the development direction of the industry. While Dali food group is developing continuously, it does not forget to repay the society and devote itself to charity. The group adheres to the public welfare concept of chairman Xu Shihui, "giving priority to the development of education and promoting traditional Chinese virtues", and has successively established four education funds and two charity funds. To date, Dali food group has donated more than 500 million yuan. Dali food group adheres to the enterprise concept of "creating quality with heart", takes "providing consumers with quality life and healthy diet" as the enterprise goal, continuously develops new products, improves brand influence and enterprise management, and continuously expands and cultivates the distribution network throughout the country. Relying on the industrial super platform from the product R & D center to the food company, from the packaging company to the raw material production base, Dali group has built the enterprise into a comprehensive and international modern enterprise, and continues to maintain and consolidate its dominant position and growth strength in the industry.

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