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Zoff (Shanghai) Trading Co., Ltd. is a wholly foreign-owned chain eyewear enterprise invested by Japanese intermestic Co., Ltd. The Japanese Zoff glasses company, a subsidiary of intermestic, is very popular in Japan and has a high reputation in the glasses industry. Currently, it has about 152 stores in Japan. Zoff is characterized by an integrated marketing model from planning, design, production to sales, and 30 minutes of ready and convenient service. The product design is unique. Whether it is popular or retro, the fashionable and novel style, the open shelf service of Zoff and the listing of new products twice a month break people's understanding of glasses in the traditional sense. Because Zoff has thousands of ever-changing, well-designed glasses. Therefore, it is suitable for all ages. Since its opening in January 2010, Zoff has 25 stores in China. There are 10 stores in Shanghai, including grand store, Xintiandi store, Joy City store, Wujiaochang Wanda store, Nanjing East Road celebrity Shopping Center store, Yueda 889 store, Sun Moon department store, Xhenzhuang Zhongsheng, Hongkou dragon dream and Moon Star global port. The growth of Zoff is very fast. Since December 2011, the company has expanded its business and will enter nearly 11 hot business circles in Shanghai. At the same time, the company plans to open more than 50 stores in the fashion center areas of major cities in China in a few years, including 14 stores in Suzhou, Changzhou, Wuxi, Nanjing, Beijing, Xi'an and Chengdu.

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