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Shandong Fuqun Business Co., Ltd. is a large-scale business company focusing on investment management in Jinan, which was officially established on September 8, 2011. At present, it has more than 40 retail stores, more than 1600 employees and a total business area of more than 60000 square meters. It is a private chain retail enterprise with a wide range of radiation and great brand influence in Jinan. On December 6, 1997, chairman Li Zhiyan, the founder of Shandong Fuqun Commercial Co., Ltd., LED 11 people to establish Fuqun electric appliances (formerly Changqing Sanlian electric appliances) with 538000 yuan and 380m2 business area. In the subsequent development process, Mr. Li focused on the retail industry and set foot in various formats successively. In July 2001, Changqing Shanghai Hualian Supermarket franchise store Co., Ltd. was established to open the first regular supermarket in Changqing, officially entering the supermarket section of the retail industry. In May 2005, Jinan xinlianxin Supermarket Co., Ltd. was established to embark on the development road of the company's own brand chain supermarkets. In September 2008, Fuqun department store was established. In September 2011, the business e-commerce Department of Fuqun was established, and the company officially started the operation mode of common development of household appliances, supermarkets, department stores and e-commerce. In the same year, chairman Li Zhiyan established Shandong Fuqun Business Co., Ltd. to integrate and upgrade all brands of the company, and successively opened many Fuqun life supermarkets, Fuqun life square, Fuqun business square, etc. Shandong Fuqun Business Co., Ltd. takes "being a respected 100 year retail enterprise" as its corporate vision, takes "providing customers with high-quality and affordable goods" as its glorious mission, takes "making people who work hard get rich first" as its corporate platform, adheres to the positioning of "one stop shopping platform for Chinese families to rest assured", and unremittingly practices the corporate soul of "only for customers to be happier" And strive.

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