Orion好丽友品牌怎么样 申请店铺

好丽友集团母公司为株式会社好丽友，其前身是东洋制果株式会社，为东洋集团创始人瑞南李洋球先生于1956年创设，至今已经走过了54年历史。

2001年9月，16家经营食品、餐饮、娱乐、体育等事业的公司从东洋集团分立，形成了现在的好丽友集团。

公司成立以来陆续上市了好丽友·派、Dr.You、MarketO等世界食品行业经典产品，稳步发展成为韩国食品行业翘楚。除休闲食品产业外，好丽友集团还进军餐饮、娱乐、体育博彩等领域，成功的实现产业多元化并取得跳跃式的成长。尤其是上世纪90年代初期以来，集团积极拓展海外业务，取得了令人瞩目的成绩。这其中，中国事业的发展是集团全球化进程的里程碑。作为全球化进程的试金石，好丽友（中国）已经逐渐成长为拥有四家独立法人企业，跨越四个品类，渠道遍及全国，年销售额超过30亿的综合性食品企业。

好丽友集团的梦想是成为综合性的娱乐集团。以休闲食品稳健的成长为基础，集团将在餐饮、媒体、电影等娱乐产业和海外事业发展方面倾注核心力量，实现为消费者提供“从吃的快乐到看的快乐”等全方位服务的目标。

1995年12月，好丽友食品有限公司成立，成为好丽友（中国）事业的开端。尼尔森零售研究结果表明，2010年，在全国现代通路（ModernTrade），好丽友派类产品市场占有率稳居第一，遥遥领先于排名第二的厂商。口香糖占据了第二的位置。饼干业务继续高速成长，已排名第四。历经5年的努力，好丽友在膨化品类已站稳脚跟，并逐步向第一集团靠近。

成绩的取得，在于好丽友坚持“培育人才、创造价值、奉献社会”的经营理念，坚持良心品质，用心做人，踏实做事。在日常经营中，好丽友奉行“Smart式思考和Strong式行动”的"OnlyOrion"哲学，通过差异化（Differentiation）、选择与集中（Choice&Focus）、步步为盈（StepbyStep）以及本地化（Localization）战略营造顾客满意（Customers’Satisfaction）。

市场上的成功为好丽友赢得了荣誉和尊重。2008年4月，国家商标局认定“好丽友”为驰名保护。2010年4月，好丽友派、好多鱼、薯愿也被中国食品工业协会和国家质量监督检验中心认定为行业“金牌糕点”和“金牌膨化食品”。同时，好丽友还在中国食品工业协会以及中国焙烤食品糖制品工业协会中担任重要职务，积极为行业发展贡献自己的力量。

The parent company of haoliyou group is haoliyou Co., Ltd., formerly known as Toyo Fruit Co., Ltd., which was founded in 1956 by Ruinan Li Yangqiu, founder of Toyo group. It has been 54 years since its establishment. In September 2001, 16 companies engaged in food, catering, entertainment, sports and other businesses were separated from Dongyang group, forming the current haoliyou group. Since its establishment, the company has successively listed the world food industry classic products such as holleyour Pai, dr.you, marketo, etc., and has steadily developed into the leader of Korean food industry. In addition to leisure food industry, haoliyou group has also entered into catering, entertainment, sports gambling and other fields, successfully achieving industrial diversification and leaping growth. Especially since the early 1990s, the group has actively expanded its overseas business and made remarkable achievements. Among them, the development of China's business is a milestone in the process of group globalization. As a touchstone in the process of globalization, haoliyou (China) has gradually grown into a comprehensive food enterprise with four independent legal entities, four categories, channels throughout the country and annual sales of more than 3 billion. The dream of haoliyou group is to become a comprehensive entertainment group. Based on the steady growth of leisure food, the group will devote its core strength to the development of catering, media, film and other entertainment industries as well as overseas business, so as to achieve the goal of providing consumers with all-round services such as "happiness from eating to seeing". In December 1995, haoliyou Food Co., Ltd. was established, which became the beginning of haoliyou (China) business. According to Nielsen's retail research results, in 2010, the market share of haoliyoupai products in China's modern trade ranked first, far ahead of the second ranked manufacturers. Gum takes the second place. Biscuit business continues to grow rapidly, ranking fourth. After five years' efforts, Holly friend has established its foothold in the expanded products and gradually approached the first group. The achievement of the achievement lies in the management concept of "cultivating talents, creating value and contributing to the society", the quality of conscience, being a man with heart and doing things steadily. In daily operation, Holly young adheres to the "only Orion" philosophy of "smart thinking and strong action", and creates customers' satisfaction through differentiation, choice & focus, stepbystep and localization strategies. The success in the market has won honor and respect for Orion. In April 2008, the State Trademark Office recognized "haoliyou" as well-known protection. In April 2010, haoliyoupai, many fish and sweet potato are also recognized as "gold cake" and "gold puffed food" by China Food Industry Association and national quality supervision and inspection center. At the same time, haoliyou also holds an important position in China Food Industry Association and China baked food and sugar products industry association, and actively contributes to the development of the industry.

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