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以生产名牌发品为主的柔迪雅公司是有着百年历史的国际企业。柔迪雅公司建立于1880年，生产工厂所在地是福格特兰德地区的罗藤吉尔辛。1925年前公司主要生产美发师专用技术产品与配备，1925年起开始生产美发产品，并且此类产品在公司的生产和销售中占居越来越重要的地位。1956年公司的品牌名柔迪雅成功打入市场。随着公司的不断发展，柔迪雅开始向国际进军，从1960年开始产品出口到东欧、中亚和中美国家，且出口量逐年增长。

1990年初，柔迪雅脱离了长期所属的联合企业，改组为柔迪雅股份有限公司。同时柔迪雅名牌产品的销售工作也随着改在了公司的新地址莱比锡，莱比锡是欧洲最古老的商业中心之一，是个历史悠久的博览会城。此时公司的员工也达到了400多名，外加130名在欧洲其他国家工作的员工，声势逐渐壮大。

柔迪雅公司有一支工作积极认真的专业服务队伍，他们通过组办不同形式的培训、讲座和客户活动来护理和加深同客户的联系。除此之外，柔迪雅公司还积极赞助莱比锡市和周围地区乃至全国性的文化和体育活动。如七年来一直赞助从多的选美活动，像德国小姐竞选。近三年来，每年还选出一位柔迪雅小姐。公益事业与文化活动无疑渗透到了柔迪雅的工作中，成为他们的一种经营理念。

另外公司还通过遍布德国各地的发廊外销服务网和进口商、批发商与国外的销售公司来不断保持和加强同客户与合作伙伴间的联系，这也是柔迪雅致商哲学的重要部分。

1999年对柔迪雅公司来说是非常重要的一年，公司从这一年起开始开拓中国市场。柔迪雅为进入中国市场作了大量的准备工作，在中国作详细的市场调查，积极与中国有关商业部门及发廊交流，分析中国人的美发护发愿望与要求。柔迪雅深知卓越的产品规划对成功开辟中国市场的重要性，为此重新规划公司的产品，例如改装调整全部零售柔迪靓染发乳品系列。甚至产品说明与包装也针对中国人的习惯和喜好，以期提高中国用户对产品的信任度。为了让中国人都能选出适合自己的染发产品，公司还专门研究生产适应中国人头发的色彩，令中国人的头发焕发出迷人的结合中国传统与现代欧洲风格的美妙发色。

柔迪雅公司机制先进，效益高，积极不断地开拓新市场。在德国占有一定的市场份额后，开始发展其他国家的市场。1992年起公司先后在罗马尼亚、波兰、俄罗斯、匈牙利和捷克建立了5个子公司。此外还向世界上19个国家出口发廊专用和零售通用美发产品。柔迪雅产品包括180多种美发师专用产品和长久以来公司产品主流的零售通用染发产品及与之配套的美发护发产品。

柔迪雅的所有产品都是严格按昭欧盟标准生产的。目前约有90种柔迪雅产品在市场上零售，在国内外拥有许多连锁店。

今天，柔迪雅的产品已遍布世界各地。柔迪雅公司以”作从发根至发梢的权威“为宗旨，写下了他们的成功史。

拥有一头乌黑发亮的秀发一直是中国人漂亮的标志。而今异色发的魅力感染了中国人，发色在中国和其他亚洲国家越来越受到重视，众多的分析、测试和民意调查均表明，柔迪雅有塑造自然、美丽、健康的中国人头发的正确产品设计。柔迪雅将会为您带来更多更好更适合的美发护发产品，为您的发色增加额外魅力。让我们共同期待柔迪雅在以后的岁月为我们奉献更优秀的新品!

上海恩创贸易有限公司始创于1999年11月，主要经营代理高档美发产品的中国区域销售。并于2000年年底正式作为德国专业美发产品柔迪雅中国总代理。

公司以优质的品牌经营，规范化的市场开拓，完善的技术及售后服务为销售理念；并一如既往贯彻以人为本、诚信奋进、团结务实、双赢互利为公司宗旨，五年来在全体员工的共同努力开拓下，公司已成为全国知名的品牌销售代理公司，至今已有二十多个中国区域代理商，完善了国内美容美发产品的销售网络。

继往开来，公司总经理顾先生携全体员工秉承公司宗旨和销售理念，愿以博大的胸怀和社会各界人士共同开创美好的未来。

Zodiac company, which mainly produces famous brand hair products, is an international enterprise with a history of one hundred years. Zodiac was founded in 1880 and its production plant is located in roto gilsing, in the fugtland area. Before 1925, the company mainly produced special technical products and equipment for hairdressers. Since 1925, the company began to produce hairdressing products, and such products occupy an increasingly important position in the production and sales of the company. In 1956, the company's brand name Zodiac successfully entered the market. With the continuous development of the company, Zodiac began to march towards the international market. Since 1960, its products have been exported to Eastern Europe, Central Asia and Central America, and the export volume has increased year by year. At the beginning of 1990, Zodiac was separated from its long-term joint venture and reorganized into Zodiac Co., Ltd. At the same time, the sales work of the famous brand products of zodiac has also been changed to the new address of the company, Leipzig, which is one of the oldest commercial centers in Europe and a long history exposition city. At this time, the company's employees also reached more than 400, plus 130 employees working in other European countries, the momentum is growing. Zodiac has a professional service team that works actively and conscientiously. They organize different forms of training, lectures and customer activities to care for and deepen contact with customers. In addition, Zodiac also actively sponsors cultural and sports activities in and around Leipzig, even nationwide. For example, she has sponsored many beauty contests for seven years, such as the miss Germany campaign. In the past three years, a miss Zodiac has been elected every year. Public welfare and cultural activities have undoubtedly penetrated into the work of roudiya and become their business philosophy. In addition, the company also maintains and strengthens the contact with customers and partners through the sales service network of hairdressers, importers, wholesalers and foreign sales companies all over Germany, which is also an important part of Zodi's business philosophy. 1999 is a very important year for zodiac company. Since then, the company has been exploring the Chinese market. Zodiac has made a lot of preparations for entering the Chinese market, made a detailed market survey in China, actively communicated with relevant commercial departments and hair salons in China, and analyzed the wishes and requirements of Chinese people for hair care. Zodiac is well aware of the importance of excellent product planning for the successful development of the Chinese market, so it plans its products again, for example, refitting and adjusting all the retail Zodiac hair dye dairy products. Even product description and packaging are aimed at the habits and preferences of Chinese people, in order to improve the trust of Chinese users in products. In order to enable Chinese people to choose their own hair dye products, the company also specializes in the research and production of hair color suitable for Chinese people, so that Chinese hair glow with a charming combination of Chinese traditional and modern European style of beautiful hair color. With advanced mechanism and high efficiency, Zodiac has been actively exploring new markets. After Germany had a certain market share, it began to develop the market of other countries. Since 1992, the company has established 5 subsidiaries in Romania, Poland, Russia, Hungary and Czech Republic. In addition, it also exports special and retail hair salon products to 19 countries in the world. Zodiac products include more than 180 hair salon products, the mainstream retail universal hair dye products and the matching hair care products. All products of zodiac are produced in strict accordance with the EU standard. At present, there are about 90 kinds of zodiac products retail in the market, with many chain stores at home and abroad. Today, the products of zodiac are all over the world. With the tenet of "being the authority from hair root to hair tip", Zodiac company has written down their success history. Having a black and shiny hair has always been a beautiful sign of Chinese people. Nowadays, the charm of heterochromatic hair has infected the Chinese people. Hair color has been paid more and more attention in China and other Asian countries. Many analyses, tests and public opinion surveys show that Zodiac has the right product design to shape the natural, beautiful and healthy hair of Chinese people. Zodiac will bring you more, better and more suitable hair care products to add extra charm to your hair color. Let's look forward to Zodiac's contribution of more excellent new products in the years to come! Shanghai en Chuang Trade Co., Ltd. was founded in November 1999, mainly engaged in the sales of high-end hair products in China. At the end of 2000, it officially acted as the general agent of German professional hair products Zodiac China. The company takes high-quality brand management, standardized market development, perfect technology and after-sales service as the sales concept, and as always implements the company's tenet of people-oriented, integrity and progress, unity and pragmatism, win-win and mutual benefit. In the past five years, with the joint efforts of all employees, the company has become a well-known brand sales agency company in China, and has more than 20 regions in China Agents, improve the domestic beauty products sales network. Carrying forward the past and opening up the future, Mr. Gu, the general manager of the company, together with all employees, adhering to the company's tenet and sales philosophy, is willing to create a bright future with broad mind and people from all walks of life.

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