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Founded in 1965 in Taiwan, a large-scale fishing gear production enterprise integrating R & D, design, manufacturing, marketing and service was founded in Taiwan in the early days under the name of Daikin. In 1980, it adjusted its production structure in response to the industrial environment competition, and successfully continued the production of fishing gear under the accumulation of long-term business experience. By 1981, it had cooperated with Daiwa of Japan and browning of the United States Abu, Sweden established business cooperation relationship, the company's business began to flourish, and it needs to expand its production base. In 1987, the company first set up production base in Bangkok, Thailand, and two years later, it successively set up factories in Shanghai and Ningbo, China. At the same time, it deeply understood the fluctuation trend of the mainland market and the world's fishing gear industry, analyzed the opportunity to create a brand and establish a brand management base In the initial stage, we will actively shape the competitive advantage of product differentiation, establish a brand image, devote ourselves to innovative research and development, meet the needs of different markets, and develop fishing related peripheral products. In order to actively market the Chinese market, we will set up marketing and delivery centers in various places. At present, we have set up 14 delivery centers throughout the metropolitan areas of China, which will continue to be set up in the future It has expanded other overseas markets to find suitable partners around the world and actively participated in world exhibitions. At present, it has set up agents in more than 40 countries. By 1998, except for the two largest fishing gear markets in the United States and Japan, it had almost a complete marketing system. In order to improve the marketing system, a branch was established in the United States in the same year to accelerate the integrity of TICA's world marketing network. Finally, a Japanese company was established in 2004 to complete the layout of the global marketing network. After many years of fishing gear management history, TICA has transformed from a simple production enterprise into a vertical and horizontal international fishing gear market brand TICA with multi-directional development of R & D design, mold design and manufacturing, pre production testing, production, marketing and service. Up to now, the company has established its own style and characteristics in terms of products, and has obtained more than 10 world patent certifications under the principle of independent R & D technology. In the future, the company will continue to adhere to independent R & D and product innovation, and continue to move forward in the direction of enhancing brand value. In terms of marketing, the company also has a unique and perfect global marketing network system. In the future, the company will accelerate the promotion of market share to achieve the goal Balance of production and marketing is the ultimate goal. In order to achieve the ultimate goal as soon as possible and implement the commitment of Dijia to pursue quality improvement. In the future, it is planned to establish product R & D center, international trade business center, high value-added product manufacturing center and new production base, build the company's operation into a world-class brand with a larger pattern and competitiveness, work together with partners to create Dijia fishing world effort and create a win-win situation.

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