迪佳TICA品牌怎么样 申请店铺

我要投票 迪佳TICA在运动户外用品行业中的票数:59 更新时间:2024-12-28
迪佳TICA是哪个国家的品牌?「迪佳TICA」是 宁波羚祐渔具有限公司 旗下著名品牌。该品牌发源于台湾,在1965年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
迪佳TICA怎么样

始创于1965年台湾,集研发设计制造生产/行销及服务于一体的大型渔具用品生产企业


早期以达金为名在台湾成立,1980年为因应产业环境竞争,适时调整生产结构,在积累长期经营经验下,顺利地接续渔具的生产,到1981年与日本大和(DAIWA)、美国百朗宁(BROWNING)、瑞典ABU建立业务合作关系,公司业务开始蓬勃发展,需要扩展生产据点,在1987年首度跨出海外在泰国曼谷设立生产据点,二年后又相继在中国上海及宁波分别设立工厂,同时深入了解大陆市场与整个世界渔具产业脉动趋势,分析时机创建品牌并建立品牌经营基础,初期积极塑造产品差异化的竞争优势、树立品牌形象,致力创新研发,满足不同市场需求的产品,同时开发钓鱼相关的周边商品,为了积极行销中国市场在各地广设营销发货中心,目前已设有14个发货中心,遍及整个中国各大都会区,未来也将继续增设,另外为了扩展其他海外市场寻找世界各地合适的合作伙伴,积极参与世界性展览会。

目前已在40多个国家设有代理,基本到了1998年除美国及日本二大渔具市场尚未建立外,几乎已有较完整的行销体系。为了更健全营销体系,同年在美国设立分公司,加速TICA世界行销网络完整,最后在2004年设立日本公司,完成全球行销网的布局。 经过多年的渔具经营历史,从一个单纯的生产企业蜕变成具有研发设计、模具设计制造、量产前测试、生产、行销及服务多向发展于一体的纵横国际渔具市场品牌TICA。

发展至今在产品方面已树立独具风格特色,坚持研发技术自主下取得10多项世界专利认证,未来仍将继续秉持自主研发,产品不断创新,持续朝提升品牌价值方向迈进,在行销方面也有一套独特完善的全球行销网路系统,今后将朝加速提升市场占有率为目标,达成产销平衡为终极目标迈进。为尽早实现终极目标及落实迪佳对追求品质提升的承诺。未来将规划成立产品研发中心、国际贸易业务中心、高附加价值的产品制造中心及新增生产据点,将公司的经营建构成一个更大格局与竞争力的世界级品牌,与合作伙伴共同开创迪佳钓鱼世界努力,创造双赢。


Founded in 1965 in Taiwan, a large-scale fishing gear production enterprise integrating R & D, design, manufacturing, marketing and service was founded in Taiwan in the early days under the name of Daikin. In 1980, it adjusted its production structure in response to the industrial environment competition, and successfully continued the production of fishing gear under the accumulation of long-term business experience. By 1981, it had cooperated with Daiwa of Japan and browning of the United States Abu, Sweden established business cooperation relationship, the company's business began to flourish, and it needs to expand its production base. In 1987, the company first set up production base in Bangkok, Thailand, and two years later, it successively set up factories in Shanghai and Ningbo, China. At the same time, it deeply understood the fluctuation trend of the mainland market and the world's fishing gear industry, analyzed the opportunity to create a brand and establish a brand management base In the initial stage, we will actively shape the competitive advantage of product differentiation, establish a brand image, devote ourselves to innovative research and development, meet the needs of different markets, and develop fishing related peripheral products. In order to actively market the Chinese market, we will set up marketing and delivery centers in various places. At present, we have set up 14 delivery centers throughout the metropolitan areas of China, which will continue to be set up in the future It has expanded other overseas markets to find suitable partners around the world and actively participated in world exhibitions. At present, it has set up agents in more than 40 countries. By 1998, except for the two largest fishing gear markets in the United States and Japan, it had almost a complete marketing system. In order to improve the marketing system, a branch was established in the United States in the same year to accelerate the integrity of TICA's world marketing network. Finally, a Japanese company was established in 2004 to complete the layout of the global marketing network. After many years of fishing gear management history, TICA has transformed from a simple production enterprise into a vertical and horizontal international fishing gear market brand TICA with multi-directional development of R & D design, mold design and manufacturing, pre production testing, production, marketing and service. Up to now, the company has established its own style and characteristics in terms of products, and has obtained more than 10 world patent certifications under the principle of independent R & D technology. In the future, the company will continue to adhere to independent R & D and product innovation, and continue to move forward in the direction of enhancing brand value. In terms of marketing, the company also has a unique and perfect global marketing network system. In the future, the company will accelerate the promotion of market share to achieve the goal Balance of production and marketing is the ultimate goal. In order to achieve the ultimate goal as soon as possible and implement the commitment of Dijia to pursue quality improvement. In the future, it is planned to establish product R & D center, international trade business center, high value-added product manufacturing center and new production base, build the company's operation into a world-class brand with a larger pattern and competitiveness, work together with partners to create Dijia fishing world effort and create a win-win situation.

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