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Rollerblade罗勒布雷德在溜冰鞋行业中的票数：8 更新时间：2024-11-22

Rollerblade罗勒布雷德是哪个国家的品牌？「Rollerblade罗勒布雷德」是北京泰尼卡体育用品有限公司旗下著名品牌。该品牌发源于美国，由创始人罗杰若·泽那塔在2006-07-27期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

创立于1980年美国，直排轮滑的始创者，国际直排轮滑业界知名品牌，引领世界轮滑行业的创新与革命

罗勒布雷德®是被记载的在全球创造成长快的一项运动。

直排轮滑一度被视为严格意义上的曲棍球运动员在淡季的训练设备，而现在已被广泛接受为一种“生活方式”的产品，任何人都能使用。今天的专业运动员，健身爱好者和所有年龄的人都能享受直排轮滑这项体育的乐趣。

直排轮滑在80年代中期由于策略营销的效果而成为一项新型运动，基层推广策略是在佛罗里达州的迈阿密海滩与加利福尼亚的威尼斯海滩雇人营销。

通过80年代中期到80年代后期，直销方式被罗勒布雷德淘汰，取而代之的是通过体育用品零售商销售。

随着80年代接近尾声，罗勒布雷德通过直排轮滑的一系列活动、竞赛以及其他体育活动进一步扩大了市场，其中也包括时尚的极限轮滑。

此外，传统的营销策略和积极的公共关系计划，使轮滑一跃成为主流运动。

在90年代初，国际销售渠道通过几家经销商得以实现。同时，贝纳通集团旗下的Nordica品牌收购了50%的股份。主要消费产品公司的交叉推广为这项运动给与市场与公众一个信任度，比起任何一项运动，轮滑的知名度与参与度迅速飙升。 90年代在轮滑鞋技术的巨大进步下，市场与此行业被更进一步扩大。如同我们的创新技术─ABT刹车一样，更轻盈、坚固的材料，更低价格以及科技技术使得轮滑运动获得所有年龄层的人们的喜爱，也被各种竞技水平的运动员所接受。

Founded in 1980 in the United States, the founder of direct skating, a well-known brand in the international direct skating industry, and the innovation and revolution leading the world skating industry, rollerblade ® is a recorded sport that creates and grows rapidly in the world. Straight row roller skating was once regarded as the training equipment of hockey players in the off-season strictly, but now it has been widely accepted as a "lifestyle" product, which can be used by anyone. Today's professional athletes, fitness enthusiasts and people of all ages can enjoy the sport of straight skating. In the mid-1980s, direct skating became a new type of sport due to the effect of strategic marketing. The grassroots promotion strategy is to hire people to market in Miami Beach, Florida and Venice Beach, California. Through the mid-1980s to the late 1980s, direct selling was eliminated by rollerblade and replaced by selling through sporting goods retailers. As the 1980s drew to a close, rollerblade further expanded its market through a series of activities, competitions and other sports, including the fashionable extreme skating. In addition, traditional marketing strategies and active public relations programs have made roller skating a mainstream sport. In the early 1990s, international sales channels were realized through several distributors. Meanwhile, Benetton's Nordica brand acquired 50% of the shares. The cross promotion of major consumer product companies gives the market and the public a degree of trust for the sport. Compared with any sport, the popularity and participation of roller skating has soared rapidly. In the 1990s, with the great progress of roller skate technology, the market and the industry were further expanded. Just like our innovative technology, ABT brake, lighter and stronger materials, lower prices and technology make roller skating popular among people of all ages and accepted by athletes of all levels.

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