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SEMAR是专业从事装饰五金系列产品在全球销售的品牌运营集团公司，诞生于时尚之都---意大利米兰，2004年SEMAR西玛进入中国,15年来的精彩表现，西玛已经成为了国内装饰五金行业最具影响力的品牌之一。

SEMAR西玛定位于高端设计五金，做符合中国人美学的时尚五金。西玛五金设计来源于生活又高于生活，一直都坚持自己独有的风格，从不随波逐流，敢于尝试与及富想象力的设计展露其别具一格的魅力，引领了中国五金行业的时尚潮流。

西玛产品涵盖门锁、卫浴挂件、工程配套五金、大拉手及家具五金。时尚的设计，个性的定制服务，出色的可靠性和良好的功能性，使得产品销售遍布全国32个省市区及全球20多个国家及地区，特别受到国内室内设计师、建筑师的青睐，享有极高的声誉。

创意设计

SEMAR是意大利Ditta Semar公司的品牌，就如同意大利的服饰一样，他的每款产品都渗透设计理念。西玛五金留意生活中的时尚潮流发展趋势，几乎所有的门锁五金设计创意方案都来自于这些流行元素灵感。于此同时，十分重视人体工程学在产品上的体现，尽可能提高产品使用的体验感。西玛五金携手国内外知名的建筑师和工业设计师打造全新产品，撬动设计发展的未来新趋势。

西玛事记

2004年5月

西玛公司在上海成立，西玛品牌定位于高端设计五金，做符合中国人美学观念的时尚五金。

2004年7月

西玛五金在中国建博会惊艳亮相，吸引了国内外五金专家的注目。推出的分体锁造型时尚、设计新颖，打破了对传统五金的认识。

2004年10月

第一家西玛专卖店在位于上海红星美凯龙正式开门迎客。活动成功抢占了当地的建材头条，同时，时尚的五金产品、店面的装修布置给当地消费者留下了深刻印象。

2008年

西玛推出纯铜门锁系列，国内首家研发了欧洲金和咖啡古铜等复古表面处理，巴洛克风格的设计将低调与奢华极致演绎。

2011-2015年

西玛陆续推出维恩、雷顿、洛思等十几个系列产品。整体五金设计，一站式服务，西玛赋予了五金产品新的含义。

2016年

西玛推出静音门锁、磁力门锁。静音时尚，品味生活。

随着生活节奏的加快，人们更加向往简约的生活态度。从2018年起，西玛同欧洲设计大师 EWA、ROBERT携手，推出极简风系列五金产品(挂件、门锁、移门五金、小拉手……)，以最简洁的线条，让时髦风格与低调简约共存。无疑，西玛将再次引领时尚潮流!

个性的定制服务

拒绝千篇一律，拒绝同质化。随着生活水平的提高，人们对生活品质也有了更高的要求，对消费产品的差异化与个性化需求正变得越来越大，唯有个性、特色、足够称得上时尚的产品才能留在潮流沙漏的上层。西玛五金适时推出个性化的定制服务，以消费者为导向，无论是产品的外观设计抑或是功能都满足消费者的需求。

团队力量

西玛的竞争力不仅仅在于他的品质和设计，我们的员工在各自的领域都是专家，具备了非常丰富的实践经验和理论知识。他们年轻，充满朝气，满怀热情的去了解所面对的市场，并根据客户需求提供产品建议和营销支持。

团队的质量、进取心和竞争力确保了西玛的稳定和发展。

西玛五金期望做您身边的家居顾问，通过完美的设计和独特的品味，打造消费者喜爱的风格和高品质生活空间，以服务求信誉，以管理求效率，以创新求发展，以质量求市场，消费者的满意就是我们的服务目标!

卓越品质

西玛五金拥有一套完善的质量管理体系来保证产品的质量。我们承诺：表面处理上的电镀，不仅保证其高密封性，高耐腐蚀性，符合欧盟环保标准的前提下，我们还能根据客户需求达到远远超越标准的极致品质。

不断追求更高品质是我们始终贯穿于公司的发展进程中，这不仅仅局限于体现在公司通过ISO9001:2000和CE国际质量体系认证、欧洲CELAB品质验证，更在于西玛的员工注重产品设计和生产的每一个细节。

西玛拥有从模具、压铸、抛光到电镀的完整生产线，导入了先进的ERP生产管理系统，极为专业的技术人员和操作熟练的资深员工团队保证了生产的顺畅高效。我们不仅可以实现大批量的生产，也可以按照客户的个性化需求，用双线性生产方案经济的进行中小规模的个性化订单生产供给。

高效物流

其实西玛就在您的身边。快速交货是西玛最大的优势之一。对于一个每天要运送成千上万不同商品的公司来说，不但要具备高规模生产能力，一个运行正常的信息物流体系是至关重要的。我们需要在最短时间内，按照所需数量将产品包装，并做好整个物流体系运作准备。

企业愿景

企业愿景：用心 成就理想家居

企业作风：锐意进取、常怀感恩、永不言弃

企业使命：提升消费者的品质生活

企业理念：知人善任，不拘一格，坦诚相待，用人不疑

价值观：客户至上、诚实守信、团队与品牌共成长

企业目标

西玛五金将秉承一贯的创新设计理念，致力于设计和制造高品质的家居五金产品以满足用户对安全和舒适的需求。赢取全球用户的支持和肯定，创造独步全球的装饰五金王国。

企业荣誉

对于西玛来说，我们的每一件奉献都是一种具体而微的建筑艺术品。纵观精品建筑项目，西玛产品的风采无所不在。

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入世十年 中国最佳民用工程配套五金奖

中国质量500强

中国十大五金质量品牌

中国名牌产品

中国建筑装饰五金行业优秀产品

全国质量信得过产品

中国优秀制锁企业

全国用户满意产品

连续5年中国十大五金质量品牌

SEMAR is a brand operation group company specializing in the global sales of decorative hardware products, which was born in Milan, Italy, the capital of fashion. In 2004, SEMAR SIMAR entered China. It has made outstanding performance in 15 years. SIMAR has become one of the most influential brands in the domestic decorative hardware industry. SEMAR Sima is positioned at high-end design hardware, making fashionable hardware in line with Chinese aesthetics. Xima hardware design comes from life and is higher than life. It always adheres to its own unique style, never goes with the flow, dares to try and show its unique charm with imaginative design, and leads the fashion trend of China's hardware industry. Xima products cover door lock, bathroom pendant, engineering supporting hardware, handle and furniture hardware. With fashionable design, personalized customized service, excellent reliability and good functionality, the products are sold in 32 provinces, cities and more than 20 countries and regions around the world, especially favored by domestic interior designers and architects, enjoying a high reputation. Creative design SEMAR is the brand of ditta SEMAR company in Italy. Just like Italian clothing, every product of SEMAR permeates the design concept. Xima hardware pays attention to the development trend of fashion trend in life, and almost all the creative designs of door lock hardware are inspired by these popular elements. At the same time, we attach great importance to the embodiment of ergonomics in the product, and try to improve the experience of product use. Xima hardware works with famous architects and industrial designers at home and abroad to create brand new products and leverage the new trend of design development in the future. In May 2004, Xima company was founded in Shanghai. The brand of Xima is located in high-end design hardware, which is a fashion hardware in line with Chinese aesthetic concept. In July 2004, Xima hardware made an amazing appearance in China Construction Expo, attracting the attention of domestic and foreign hardware experts. The split lock is fashionable in shape and novel in design, which breaks the understanding of traditional hardware. In October 2004, the first Xima store was officially opened in Shanghai. At the same time, the fashionable hardware products and the decoration of the storefront left a deep impression on the local consumers. In 2008, Sima launched the pure copper door lock series. It is the first one in China to develop the retro surface treatment such as European gold and coffee bronze. The baroque style design will be low-key and luxurious. From 2011 to 2015, Sima successively launched more than ten series of products, such as Wayne, Leighton and Roth. Overall hardware design, one-stop service, Sima gives new meaning to hardware products. In 2016, Sima launched silent door lock and magnetic door lock. Silent fashion, taste life. With the accelerated pace of life, people are more yearning for a simple attitude towards life. Since 2018, Sima, together with European design masters EWA and Robert, has launched a series of minimalist hardware products (pendant, door lock, sliding door hardware, small handle ）With the most concise lines, let the fashionable style and low-key simplicity coexist. There is no doubt that Sima will once again lead the fashion trend! Personalized customized services refuse to be stereotyped and homogenized. With the improvement of living standards, people also have higher requirements for the quality of life. The demand for differentiation and personalization of consumer products is becoming larger and larger. Only products with personality, characteristics and enough to call fashion can stay at the top of the hourglass. Xima hardware timely launched personalized customized services, consumer oriented, whether product design or function to meet the needs of consumers. The competitiveness of team strength Sima lies not only in its quality and design, but also in the fact that our employees are experts in their respective fields and have rich practical experience and theoretical knowledge. They are young, full of vigor, full of enthusiasm to understand the market, and provide product advice and marketing support according to customer needs. The quality, initiative and competitiveness of the team ensure the stability and development of Sima. Xima hardware is expected to be your home furnishing consultant. Through perfect design and unique taste, we will create the style and high-quality living space that consumers like, seek reputation with service, seek efficiency with management, seek development with innovation, seek market with quality, and our service goal is consumers' satisfaction! Excellent quality Xima hardware has a set of perfect quality management system to ensure Product quality. We promise: the electroplating on the surface treatment can not only ensure its high sealing, high corrosion resistance, and meet the EU environmental protection standards, but also reach the ultimate quality far beyond the standards according to the needs of customers. Continuous pursuit of higher quality is throughout the company's development process, which is not only reflected in the company's ISO9001:2000 and CE international quality system certification, European celab quality certification, but also in the attention of Sima's employees to every detail of product design and production. Sima has a complete production line from mold, die casting, polishing to electroplating, and has introduced advanced ERP production management system. The highly professional technical personnel and skilled senior staff team ensure the smooth and efficient production. We can not only achieve mass production, but also according to the personalized needs of customers, use the bilinear production scheme to economically carry out small and medium-sized personalized order production supply. In fact, efficient logistics Sima is right beside you. Fast delivery is one of Sima's biggest advantages. For a company that transports thousands of different goods every day, it is essential to have not only high-scale production capacity, but also a normal information logistics system. We need to pack the products according to the required quantity in the shortest time and prepare for the operation of the whole logistics system. Enterprise vision enterprise vision: strive to achieve the ideal home furnishing enterprise style: forge ahead, always be grateful, never give up the enterprise mission: improve the quality of consumers' life enterprise philosophy: know people well, do not stick to one standard, treat each other honestly, and use people without doubt values: customer first, honest and trustworthy, team and brand growth enterprise goal Xima hardware will uphold the consistent innovative design theory Nian is committed to design and manufacture high-quality home hardware products to meet the safety and comfort needs of users. Win the support and affirmation of global users and create a unique global decorative hardware kingdom. Enterprise honor for Sima, each of our dedication is a kind of concrete architectural art. Throughout the excellent construction projects, the style of Sima products is everywhere. The best design award of hardware locks and the best hardware matching award in the industry China's best civil engineering matching hardware award in the decade of China's accession to the WTO China's top 500 Quality China's top 10 hardware quality brands China's famous brand products China's architectural decoration hardware industry excellent products national quality trustworthy products China's excellent lock making enterprises national user satisfaction products China's top 10 hardware quality brands for 5 consecutive years

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