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方太集团（以下简称“方太”）创建于1996年。二十一周年来忠于初心，始终专注于高端嵌入式厨房电器的研发和制造，致力于为追求高品质生活的人们提供无与伦比的高品质产品和服务，打造健康环保有品位有文化的生活方式，让千万家庭享受更加幸福安心的生活。

方太业务涉及厨房电器、集成厨房以及海外事业三大领域，其中FOTILE方太品牌专注于嵌入式厨房电器业务，现拥有吸油烟机、嵌入式灶具、嵌入式消毒柜、嵌入式微波炉、嵌入式烤箱、嵌入式蒸箱、热水器、水槽洗碗机八大产品线，已成为中国高端厨电品牌的领导者。

方太始终坚持“专业、高端、负责”的战略性定位，品牌实力不断提升。在品牌第一提及、购买首选率、品牌认知度等关键指标上，居厨电行业翘楚地位（数据来源《2016年方太品牌跟踪研究》）；2012年1月，FOTILESTYLE方太生活家上海体验馆落成，这是中国领先的高端厨电与生活方式体验馆。经过4年期盼，2016年1月，方太生活家北京体验馆落地三里屯，不断完善高端生活方式O2O平台——方太生活家的线上线下布局（2015年5月20日，方太生活家平台在方太生活家上海体验馆优雅发布）。经过20年的不懈努力，方太已经成为高端厨电、卓越设计与品质的代名词。2016年，《第一财经周刊》“中国公司人品牌调查”方太品牌首选率在厨电行业连续8年稳居翘楚（数据来源2016年《第一财经周刊》“中国热品牌调查”数据）；不仅如此，2011年方太还荣膺由中国质量协会颁发的“第十一届全国质量奖”并于2012年一举拿下由浙江省政府颁发的“浙江省政府质量奖”。与此同时，方太集团以独特的创新模式、优越的品牌价值赢得由CCTV颁发的“2011CCTV中国年度品牌”殊荣。

方太目前在全国已有员工15000余人，除雄厚的本土设计实力，方太还拥有来自韩、日等地的设计力量和前沿的高端厨房生产设备及国际工业制造先进技术。方太坚持每年将不少于收入的5%投入研发，拥有包含厨房电器领域专家在内的400余人的研发人才团队，厨电行业前沿的国家认定的企业技术中心，拥有业内规模达8000平米的、设施先进的厨电实验室，内设2个中国合格评定国家认可委员会认可实验室(电气、燃气)，并新构建了行业具有前瞻性的创新研究院。于2010年被国家知识产权局评为“全国企事业知识产权试点单位”。截止目前，方太已拥有了800多（893）项专利，其中发明专利195项，居厨电行业内翘楚地位，业已成为中国厨电领域技术的领导者。

作为全国吸油烟机标准化工作组组长单位，积极参与国际、国家、行业标准化工作，引导行业标准制定，已参与修/制定各项标准近70项。已参与发布的标准39项，主持完成了国家“十一五”重点科研项目《厨房卫生间污染控制与环境功能改善技术研究》。作为本行业的企业代表，代表中国牵头美国，德国，意大利，澳大利亚等国家相关机构，对标准号为IEC60335-2-31的油烟机国际标准已经发布实施，这表明方太在吸油烟机行业国际舞台中已占有一席之地，为整个中国吸油烟机行业在全球赢得更多的市场话语权。

2011年，方太的“高效静吸”科技，在获得不跑烟（不跑烟：在方太实验室规定条件下测试，肉眼未见明显的油烟逃逸）效果的同时，达到了48分贝静音标准，荣获由中国轻工业联合会颁发的“中国轻工业联合会科技进步一等奖”，引领着厨电技术发展方向。从1996至今，方太一直引领着厨电产品的创新，成为深型吸油烟机的开创者，欧式吸油烟机的开创者，近吸式吸油烟机的开创者，嵌入式成套化厨电的开创者，“高效静吸”不跑烟（不跑烟：在方太实验室规定条件下测试，肉眼未见明显的油烟逃逸）油烟效果油烟机的开创者，以及厨电全新品类水槽洗碗机的开创者，为中国厨电行业积累了大量的核心科技。

目前，方太在全国设立了71个分支机构，并建立了涵盖专卖店、家电连锁、传统百货、橱柜商、电商、工程等全渠道销售通路系统。在电商渠道，方太努力打造符合用户购买体验的高端电子商务模式，天猫平台DSR评分连续五年（2011-2016年）居厨电行业翘楚地位。在工程渠道，方太与包括诸多百强企业在内的90家知名房地产企业达成了战略合作，强强联手，为高端人居提供厨房生活范本，成为地产界公认的高端厨电品牌。截至2016年，方太品牌已成功跻身北美、加拿大、澳洲、马来西亚、巴基斯坦、新加坡等十多个国家和地区的高端厨电市场。

方太，一家以“人品、企品、产品三品合一”为核心价值观；以“让家的感觉更好”为企业使命；以使命、愿景、价值观驱动；以21年来对高品质厨电的专注与坚持；更以一个高端厨电领导者对梦想的不懈追求，正向着“成为一家伟大的企业”宏伟愿景大步迈进。

Fangtai group (hereinafter referred to as "Fangtai") was founded in 1996. Since the 21st anniversary, we have been devoted to the R & D and manufacturing of high-end embedded kitchen appliances. We are committed to providing unparalleled high-quality products and services for people who pursue high-quality life, creating a healthy, environmental friendly, tasteful and cultural lifestyle, and making thousands of families enjoy a happier and more secure life. Fangtai's business involves three major fields of kitchen appliances, integrated kitchen and overseas business, of which Fotile brand focuses on embedded kitchen appliances business, and now has eight product lines of range hood, embedded stove, embedded disinfection cabinet, embedded microwave oven, embedded oven, embedded steam box, water heater, sink dishwasher, which has become the leader of China's high-end kitchen brands People. Fangtai always adheres to the strategic positioning of "professional, high-end and responsible", and its brand strength is constantly improving. In terms of key indicators such as the first mention of the brand, preferred purchase rate and brand awareness, it ranks the top in the kitchen and electricity industry (data source: 2016 Fangtai brand tracking research); in January 2012, the Shanghai Experience Hall of fotillestyle lifestyle was completed, which is China's leading high-end kitchen and electricity and lifestyle experience hall. After four years of expectation, in January 2016, the Beijing Experience Hall of Fangtai lifestyle home landed in Sanlitun, continuously improving the online and offline layout of Fangtai lifestyle home, an o2o platform for high-end lifestyle (on May 20, 2015, Fangtai lifestyle home platform was released gracefully in Shanghai Experience Hall of Fangtai lifestyle home). After 20 years of unremitting efforts, Fangtai has become a synonym for high-end kitchen appliances, excellent design and quality. In 2016, Fangtai's brand preferred rate of "China corporate brand survey" of first financial weekly ranked first in the kitchen and electric industry for 8 consecutive years (data source: 2016 "China hot brand survey" of first financial weekly); moreover, in 2011, Fangtai won the "11th National Quality Award" issued by China Quality Association and won the "11th National Quality Award" in 2012 by Zhejiang Province "Zhejiang provincial government quality award" issued by the government. At the same time, with its unique innovation mode and superior brand value, Fangtai group won the "2011cctv China brand of the year" award issued by CCTV. At present, Fangtai has more than 15000 employees in the country. In addition to strong local design strength, Fangtai also has design strength from South Korea, Japan and other places, cutting-edge high-end kitchen production equipment and advanced international industrial manufacturing technology. Fang Tai insists on investing no less than 5% of her income in R & D every year. She has a R & D talent team of more than 400 people, including experts in the field of kitchen electrical appliances. She has a state-of-the-art enterprise technology center in the kitchen electrical industry, an 8000 square meter kitchen electrical laboratory with advanced facilities, and two laboratories (Electrical and gas) approved by the National Accreditation Committee for conformity assessment of China We have newly established a forward-looking innovation research institute in the industry. In 2010, it was awarded as "national enterprise intellectual property pilot unit" by the State Intellectual Property Office. Up to now, FOTILE has owned more than more than 800 (893) patents, including 195 invention patents, ranking the top in the kitchen electrical industry, and has become the leader in the field of kitchen electrical technology in China. As the leader of the national standardization working group of range hood, actively participated in the international, national and industrial standardization work, guided the formulation of industrial standards, and participated in the repair / formulation of nearly 70 standards. He has participated in 39 published standards and presided over and completed the national "11th Five Year Plan" key scientific research project "kitchen and toilet pollution control and environmental function improvement technology research". As the enterprise representative of the industry, on behalf of China, leading the relevant institutions of the United States, Germany, Italy, Australia and other countries, the international standard of range hood with the standard number of iec60335-2-31 has been released and implemented, which shows that Fangtai has occupied a place in the international stage of the range hood industry, and won more market voice for the whole Chinese range hood industry in the world. In 2011, Fangtai's "high-efficiency static smoking" technology, while obtaining the effect of no smoke running (no smoke running: under the specified conditions of Fangtai laboratory testing, no obvious escape of oil smoke by naked eyes), reached the 48 decibel mute standard, won the "first prize of science and technology progress of China Light Industry Federation" issued by China Light Industry Federation, and led the development direction of kitchen electricity technology. From 1996 to now, Fangtai has been leading the innovation of kitchen electric products, becoming the pioneer of deep range hood, European range hood, near range hood, embedded complete set kitchen electric appliances, the pioneer of "high-efficiency static smoking" no smoke running (no smoke running: test under the specified conditions of Fangtai laboratory, no obvious escape of oil smoke by naked eyes) effect of oil smoke The founder of the new category of dishwasher, as well as the founder of the new category of kitchen electricity, has accumulated a large number of core technologies for the Chinese kitchen electricity industry. At present, Fangtai has set up 71 branches across the country, and has established an omni channel sales channel system covering monopoly stores, home appliance chains, traditional department stores, cabinet merchants, e-commerce, engineering, etc. In the e-commerce channel, Fangtai strives to build a high-end e-commerce model that conforms to the user's purchase experience, and tmall platform DSR score ranks the leading position in the kitchen and electric industry for five consecutive years (2011-2016). In the engineering channel, Fangtai has reached strategic cooperation with 90 well-known real estate enterprises, including many top 100 enterprises. Together, Fangtai has provided kitchen life model for high-end residents and become a recognized high-end kitchen and electricity brand in the real estate industry. As of 2016, Fangtai brand has successfully entered the high-end kitchen electricity market in more than ten countries and regions, including North America, Canada, Australia, Malaysia, Pakistan, Singapore, etc. Fang Tai, a company with the core values of "the combination of human, enterprise and product", the mission of "making the family feel better", the drive of mission, vision and values, the focus and persistence of high-quality kitchen appliances in the past 21 years, and the unremitting pursuit of dreams by a high-end kitchen appliance leader, is striding forward to the grand vision of "becoming a great enterprise".

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