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始于1923年美国，全球知名的市场调研公司，全球领先的市场研究、资讯和分析服务的提供商，提供市场动态、消费者行为、传统和新兴媒体监测及分析
尼尔森是全球型市场调研公司，1923年由现代市场研究行业的奠基人之一的阿瑟.查尔斯.尼尔森先生创立，总部位于美国纽约。
尼尔森根据客户的具体需求来定制调查方案。对于一般性的调查需求，尼尔森拥有一套在全球范围内得到认可的专有调查产品和方法，为客户提供有力的可比性标准化数据。
尼尔森的主要客户是快速消费品的零售商和制造商。对于全球市场，同时也服务于汽车业、金融业、电信业和其他消费品集中行业。
尼尔森，荷兰VNU集团属下公司，是领导全球的市场研究公司，在全球超过100个国家提供市场动态、消费者行为、传统和新兴媒体监测及分析。客户依靠 AC尼尔森的市场研究、专有产品、分析工具及专业服务，以了解竞争环境，发掘新的机遇和提升他们市场及销售行动的成效和利润。
尼尔森是全球专业的市场研究、资讯和分析服务的提供者，服务对象包括消费产品和服务行业，以及政府和社会机构。在全球100多个国家里有超过9,000的客户依靠AC尼尔森认真负责的专业人士来测量竞争激烈的市场的动态，来理解消费者的态度和行为，以及形成能促进销售和增加利润的高级分析性洞识。
Started in 1923 in the United States, it is a world-famous market research company, a leading global provider of market research, information and analysis services. Nielsen provides market dynamics, consumer behavior, traditional and emerging media monitoring and analysis. It is a global market research company. It was founded in 1923 by Arthur Charles Nielsen, one of the founders of the modern market research industry. Its headquarter is located in New York, USA. Nielsen customized the investigation plan according to the specific needs of customers. For general survey needs, Nielsen has a set of exclusive survey products and methods recognized worldwide, which provides customers with strong comparable standardized data. Nielsen's main customers are retailers and manufacturers of FMCG. For the global market, it also serves the automobile industry, financial industry, telecommunication industry and other consumer goods concentration industries. Nielsen, a subsidiary of VNU group, is a leading global market research company, providing market dynamics, consumer behavior, traditional and emerging media monitoring and analysis in more than 100 countries. Customers rely on AC Nielsen's market research, proprietary products, analysis tools and professional services to understand the competitive environment, explore new opportunities and improve the effectiveness and profit of their market and sales actions. Nielsen is a global provider of professional market research, information and analysis services to consumer products and services industries, as well as government and social institutions. In more than 100 countries around the world, more than 9000 customers rely on AC Nielsen's responsible professionals to measure the dynamics of competitive markets, understand the attitudes and behaviors of consumers, and form advanced analytical insights that can promote sales and increase profits.
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