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Started in 1923 in the United States, it is a world-famous market research company, a leading global provider of market research, information and analysis services. Nielsen provides market dynamics, consumer behavior, traditional and emerging media monitoring and analysis. It is a global market research company. It was founded in 1923 by Arthur Charles Nielsen, one of the founders of the modern market research industry. Its headquarter is located in New York, USA. Nielsen customized the investigation plan according to the specific needs of customers. For general survey needs, Nielsen has a set of exclusive survey products and methods recognized worldwide, which provides customers with strong comparable standardized data. Nielsen's main customers are retailers and manufacturers of FMCG. For the global market, it also serves the automobile industry, financial industry, telecommunication industry and other consumer goods concentration industries. Nielsen, a subsidiary of VNU group, is a leading global market research company, providing market dynamics, consumer behavior, traditional and emerging media monitoring and analysis in more than 100 countries. Customers rely on AC Nielsen's market research, proprietary products, analysis tools and professional services to understand the competitive environment, explore new opportunities and improve the effectiveness and profit of their market and sales actions. Nielsen is a global provider of professional market research, information and analysis services to consumer products and services industries, as well as government and social institutions. In more than 100 countries around the world, more than 9000 customers rely on AC Nielsen's responsible professionals to measure the dynamics of competitive markets, understand the attitudes and behaviors of consumers, and form advanced analytical insights that can promote sales and increase profits.

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