思凡Sunfed品牌怎么样 申请店铺
思凡,作为中国原创设计师品牌,创始于1997年,其名源于昆曲《孽海记》中“思凡”一折。后成梅兰芳先生的绝唱,由此将通俗传统的国粹艺术推至极境。
Sunfed-思凡,不是简单的品牌名字,它是一个阴柔文化的符号,主张纯粹、唯美、高尚的精神,倡导布尔乔亚的生活方式,实现风雅、高洁的人生境界。
2013年5月25日,以汲取昆曲精髓、开启“阴柔文化”而着称的中国女装品牌—思凡SUNFED,于北京市王府井百货大楼一层中庭,联结起一个纵横交错、将时尚、情感与品牌价值融会贯通的三维世界。
清雅动人、荡气回肠的昆曲《思凡》,从“思凡·联结”的舞台上唱起,令人动容。那一声划破长空的唱腔,伴随着“奴本是女娇娥”的唱词唱出了每个女人的心声。唱出了人性的呼吁与呐喊,对幸福、美丽和自由的渴望与向往,也是思凡自诞生起,便建立起与女人们以心沟通、装点自我的独立个性,和举手投足间女娇娥般的柔美仪态。
思凡的文化内涵,正是将女人身上强与弱、刚与柔、理与情等等看似对立的个性寻求联结的过程,而当所有所谓的对立面不断交融达成互补的时候,女人一定会呈现柔美动人的一面,这正是独特的服装语法。
Sifan, as an original Chinese designer brand, was founded in 1997. Its name comes from the "sifan" break in "the story of the sea of evil" in Kunqu Opera. Later, it became Mr. Mei Lanfang's masterpiece, which pushed the popular traditional quintessence art to the extreme. Sunfed sifan is not a simple brand name, but a symbol of yin and soft culture. It advocates pure, aestheticism and noble spirit, advocates the life style of bourgeoisia, and realizes elegant and noble life realm. On May 25, 2013, sifan sunfed, a Chinese women's clothing brand known for absorbing the essence of Kunqu Opera and opening the "Yin and soft culture", connected a crisscross three-dimensional world integrating fashion, emotion and brand value in the atrium on the first floor of Wangfujing Department Store in Beijing. The elegant and moving Kunqu Opera "Si fan" starts from the stage of "Si fan · connection", which is moving. With the singing of "nuben is female jiao'e", the voice of every woman's heart was sung. Singing the appeal and cry of human nature, the desire and yearning for happiness, beauty and freedom, is also the establishment of the independent personality to communicate with women with their hearts and decorate themselves, and the soft and beautiful demeanor like a lady with hands and feet. The cultural connotation of sifan is the process of seeking and connecting the seemingly opposite personalities of women, such as strong and weak, rigid and soft, rational and emotional. When all the so-called opposites blend and complement each other continuously, women will show the soft and moving side, which is the unique clothing grammar.
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