Discovery Expedition品牌怎么样 申请店铺

DiscoveryExpedition品牌源于DiscoveryChannel,拥有纯正的探索文化基因，与户外运动紧密相连。美国Discovery探索频道自1985年开播以来，秉承“满足人们的好奇心”为主创精神，致力于为观众讲述精彩纷呈、寓教于乐的高品质非虚构类娱乐节目，其内容涵盖自然、科技、古今历史、探险、文化和时事等领域。目前到达全球218个国家和地区，累计用户超过18亿，是世界上发行最广的电视品牌之一。DiscoveryExpedition期望继续DiscoveryChannel的非凡之旅，与中国消费者一起开启探求“神奇的自然，谜一样的人文及坚韧生命力”的“非凡之旅”，为广大户外用品消费者设计推出高品质的功能性户外旅行用品。

国内户外品牌探路者(专卖店)已经正式引进了高端户外休闲品牌DiscoveryExpedition，于2013年5月首发电商渠道，2013年下半年开始，陆续在北京、上海等全国一线城市开店，DiscoveryExpedition品牌定位高端户外旅行市场。而据此前探路者对外披露的信息中，该品牌定价将高出探路者品牌档位20%-30%。

The discovery expedition brand originated from the discovery channel, has a pure exploration culture gene, and is closely connected with outdoor sports. Since its launch in 1985, discovery channel in the United States has been adhering to the spirit of "satisfying people's curiosity" as the main creative spirit, and is committed to telling the audience wonderful and colorful high-quality non fiction entertainment programs, which cover the fields of nature, science and technology, ancient and modern history, exploration, culture and current events. At present, it has reached 218 countries and regions in the world, with more than 1.8 billion users. It is one of the most widely distributed TV brands in the world. Discoveryexpedion expects to continue the extraordinary journey of discoverychannel, start the extraordinary journey of exploring "magical nature, enigmatic humanity and tenacious vitality" with Chinese consumers, and design and launch high-quality functional outdoor travel products for the majority of outdoor consumers. Domestic outdoor brand Pathfinder (exclusive store) has officially introduced the high-end outdoor leisure brand discoveryexpedion, which launched the e-commerce channel in May 2013. Since the second half of 2013, it has successively opened stores in Beijing, Shanghai and other first tier cities in China, and the discoveryexpedion brand positioning high-end outdoor travel market. According to the information previously disclosed by Pathfinder, the brand price will be 20% - 30% higher than that of Pathfinder brand.

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