新华书店品牌怎么样 申请店铺

新华书店是中国的全国连锁书店，在1937年4月24日成立于延安清凉山，因该书店在中共中央宣传部、中国出版集团之下，是国家官方的书店，也是官方刊物宣传与发售处之一，全国各地均有分店，截至2006年共有14000多个发售网点，各省会则有购书中心或书城等名义经营；在香港以“新华书城”名义在湾仔经营，在澳门则以“珠新图书公司”名义经营。现今分店招牌的题字为毛泽东在1948年12月于河北所题，现今的总店与发行所位于北京市西城区。

新华书店总店是中央一级图书、音像出版物大型批发企业，隶属中国出版集团。新华书店总店具有丰富的书业营销运作经验，在长期发展中，构筑了全国性的购销网络、仓储运输网络和资金结算网络，具备集约化、规模化经营条件。近年来，为适应图书市场日益发展的需要，在图书发行业务中加大高新科技手段的利用，正在建设全国出版物信息网络系统和企业管理系统。企业机构健全，实力雄厚，拥有固定资产逾3亿元，营业面积及仓储场地近8万平方米，承担了向全国5000余家各级新华书店及社会书店办理中央一级、北京地区及全国各地500多家出版社的出版物进发货业务。

1948年12月，毛泽东同志于河北省平山县西柏坡为新华书店题字，沿用至今。经过10余年的努力，由中国新华书店协会注册的新华书店服务商标近日被国家工商行政管理总局商标评审委员会认定为中国驰名商标。

新华书店历史

半个世纪来，新华书店在抗日的烽火、解放的硝烟里成长，在新中国成立后发展壮大。五十春秋话新华，十万书林遍神州，螽斯衍庆，欣以为志。新华书店的历史，大体可以分为五个阶段：
一、在延安的十年（1937-1947）

1935年10月，中共中央率领红军经过二万五千里长征，胜利到达陕北。1936年，党中央促成西安事变和平解决，推动国共再次合作，团结抗日。1937年1月，党中央进驻延安。4月，新华书店适应形势需要诞生于延安。到1947年3月，国民党胡宗南军进犯，新华书店总店随中央机关撤离，在延安整十年。这十年，新华书店从无到有，从小到大，从陕甘宁边区到面向全国，为夺取抗日战争和解放战争的伟大胜利，为宣传马列主义、毛泽东思想，贡献了力量。
二、胜利发展中的十年
在中国共产党的领导下，经过八年抗日战争和三年解放战争，全国各族人民长期梦寐以求的新中国——中华人民共和国，于1949年10月1日向全世界宣告成立了。全国新华书店进入了迅速发展的崭新历史时期。
三、开始全面建议社会主义的十年

从1957年到1966年5月“文化大革命”前夕，中国开始进行全面的大规模的社会主义建设。在这十年期间，新华书店的管理体制先后进行了两次变动。总店成为文化部指导全国图书发行工作的职能部门，着重抓了基本业务建设，总结推广经验，安排图书市场，清仓核资等项工作。在1958年大跃进期间，总店盲目提倡高指标，片面强调扩大发行数量，忽视发行质量，是个很大的失误，给全国新华书店的工作带来了损失。

四、“文化大革命”的十年
1966年5月至1976年10月的“文化大革命”，使党、国家和人民遭到建国以来最严重的挫折和损失，包括总店在内的全国新华书店也遭到了空前浩劫。
五、伟大转折以后的十年

1976年10月，江青反革命集团被粉碎，我们的国家进入新的历史发展时期。1978年12月召开的十一届三中全会，是建国以来党历史上具有深远意义的伟大转折。全国新华书店经过拨乱反正和组织整顿，各项工作重新蒸蒸日上。从1977年到1986年，是新华书店的发行网点、事业规模、职工队伍和进销业务得到蓬勃发展的黄金时期。在中央宣传部、文化部和国家出版局的正确领导下，新华书店总店着重抓了企业整顿、队伍培训、发行体制改革、业务建设、经验交流、表彰先进和推广现代化设备等方面的工作。

十年期间，总店的领导班子曾作过多次调整。1979年7月，中共中央组织部任命王璟为总店经理，汪轶千、赵国良、程刚枫、鲁明为副经理。1981年6月，中共中央宣传部任命郑士德为总店副经理。1983年，王璟、程刚枫离休，国务院任命汪轶千为总店总经理；文化部任命赵国良、鲁明、郑士德为总店副总经理。1986年，赵国良、鲁明离休，文化部任命高起成为总店副总经理。

Xinhua Bookstore is a national chain bookstore in China. It was founded in Qingliangshan, Yan'an on April 24, 1937. Because it is under the Propaganda Department of the CPC Central Committee and China Publishing Group, it is an official bookstore of the state, and also one of the official publication publicity and sales offices. There are branches all over the country. As of 2006, there are more than 14000 sales outlets, and each provincial capital has a book buying center or book city Operating in the name of "Xinhua Book City" in Hong Kong and "Zhuxin book company" in Macao. The inscription of the current branch signboard was inscribed by Mao Zedong in December 1948 in Hebei Province. The current head office and distribution office are located in Xicheng District, Beijing. Xinhua Bookstore head office is a large-scale wholesale enterprise of central level books, audio-visual publications, which is subordinate to China Publishing Group. Xinhua Bookstore Head Office has rich experience in book marketing and operation. In the long-term development, it has built a nationwide purchase and sale network, storage and transportation network and capital settlement network, which has the conditions of intensive and large-scale operation. In recent years, in order to meet the needs of the increasing development of the book market and increase the use of high-tech means in the book distribution business, the national publication information network system and enterprise management system are being built. The company has sound institutions and strong strength, with fixed assets of more than 300 million yuan, business area and storage site of nearly 80000 square meters, and has undertaken to handle the Publications Import and delivery business of more than 500 publishing houses in central level, Beijing area and all over the country, including more than 5000 Xinhua bookstores and social bookstores at all levels. In December 1948, Comrade Mao Zedong inscribed for Xinhua Bookstore in Xibaipo, Pingshan County, Hebei Province, which has been used up to now. After more than 10 years of efforts, the service trademark of Xinhua Bookstore registered by China Xinhua Bookstore association has recently been recognized as a well-known trademark of China by the Trademark Review and Adjudication Board of the State Administration for Industry and commerce. Over the past half century, Xinhua bookstore has grown up in the war of resistance against Japan and the smoke of liberation, and has grown up after the founding of new China. Fifty spring and autumn words Xinhua, 100000 books all over Shenzhou, katydids Yanqing, xinzhizhi. The history of Xinhua bookstore can be roughly divided into five stages: first, in October 1935 (1937-1947) in Yan'an, the CPC Central Committee led the Red Army to the north of Shaanxi after a long march of 25000 Li. In 1936, the Central Committee of the Communist Party of China promoted the peaceful settlement of the Xi'an Incident, promoted the Kuomintang and the Communist Party to cooperate again and unite against Japan. In January 1937, the Party Central Committee moved into Yan'an. In April, Xinhua bookstore was born in Yan'an to meet the needs of the situation. By March 1947, Hu zongnan's army of the Kuomintang had invaded, and Xinhua Bookstore headquarters had been evacuated with the central authorities for ten years in Yan'an. In the past decade, Xinhua bookstore has grown from scratch, from small to large, from the Shaanxi Gansu Ningxia border region to the whole country, contributing to the great victory of the Anti Japanese War and the liberation war, and to the propaganda of Marxism Leninism and Mao Zedong thought. 2、 Under the leadership of the Communist Party of China, after eight years of Anti Japanese War and three years of liberation war, the people's Republic of China, a long cherished new China of all ethnic groups, was proclaimed to the whole world on October 1, 1949. Xinhua bookstore has entered a new era of rapid development. 3、 From 1957 to the eve of the "Cultural Revolution" in May 1966, China began to carry out comprehensive and large-scale socialist construction. During this decade, the management system of Xinhua bookstore has been changed twice. The head office has become the functional department of the Ministry of culture to guide the national book distribution work, focusing on the basic business construction, summarizing the promotion experience, arranging the book market, clearing the warehouse and checking the capital. During the Great Leap Forward period in 1958, the head office blindly advocated high targets, unilaterally emphasized the expansion of the number of issues and ignored the quality of issues, which was a big mistake and brought losses to the work of Xinhua Bookstore in China. 4、 From May 1966 to October 1976, the "Cultural Revolution" in the decade of the "Cultural Revolution" caused the party, the country and the people the most serious setbacks and losses since the founding of the people's Republic of China, including the national Xinhua Bookstore, which also suffered unprecedented catastrophe. 5、 Ten years after the great turning point, in October 1976, Jiangqing counter revolutionary group was smashed, and our country entered a new historical development period. The Third Plenary Session of the Eleventh Central Committee held in December 1978 is a great and far-reaching turning point in the history of the party since the founding of the people's Republic of China. After rectifying the chaos and reorganizing, all kinds of work in Xinhua Bookstore is booming again. From 1977 to 1986, Xinhua Bookstore's distribution outlets, business scale, staff and sales business have been booming in the golden age. Under the correct leadership of the Central Propaganda Department, the Ministry of culture and the state Publishing Bureau, Xinhua bookstore has focused on the work of enterprise reorganization, team training, distribution system reform, business construction, experience exchange, commendation of advanced and promotion of modern equipment. During the ten years, the leading group of the head office has made many adjustments. In July 1979, the Organization Department of the CPC Central Committee appointed Wang Jing as the head store manager and Wang Yiqian, Zhao Guoliang, Cheng Gangfeng and Lu Ming as the deputy managers. In June 1981, the Propaganda Department of the CPC Central Committee appointed Zheng Shide as the deputy manager of the general store. In 1983, Wang Jing and Cheng Gangfeng retired, and the State Council appointed Wang Yiqian as the general manager of the general store; the Ministry of culture appointed Zhao Guoliang, Lu Ming and Zheng Shide as the deputy general managers of the general store. In 1986, Zhao Guoliang and Lu Ming retired, and Gao Qi was appointed vice general manager by the Ministry of culture.

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