Nescafe雀巢咖啡品牌怎么样 申请店铺

雀巢咖啡起源于1930年。当巴西政府开始与雀巢公司接触时，咖啡权威马克思·莫根特尔立刻同他的研究队伍着手研究一种只需用水冲调同时又能保持咖啡原汁原味的方法。经过在瑞士实验室长达七年的调查研究，最终他们找到了答案。雀巢咖啡现已成为世界知名的品牌。

雀巢(中国)有限公司隶属于总部位于瑞士的全球最大的食品饮料公司—雀巢全球集团。雀巢(中国)有限公司经总部授权，负责管理其在大中华区(即中国大陆、香港、澳门和台湾)的运营，为集团在华投资的公司(包括与国内合作伙伴建立的合资企业)提供总体管理支持和服务。雀巢在华生产的产品超过90%是在国内生产的。

雀巢通过在香港从事贸易活动引进雀巢产品。首个商标“鹰唛炼奶”早在1874年便在市场上出售。之后，雀巢于1908年在上海成立销售处，并于1920年在香港成立雀巢产品有限公司。

雀巢于1987年在双城市开设在华第一家工厂，并于1990年投产。1990年至2006年，雀巢在中国大陆建立了16家工厂。截至2012年，雀巢与银鹭、徐福记、太太乐、惠氏营养品、豪吉及大山等建立合作伙伴关系，在大中华区共运营33家工厂，拥有50,000名员工。

雀巢(中国)通过一个覆盖整个大中华区的市场推广、销售及分销网络，确保为消费者提供营养美味的产品，随时随地、随意乐享。

雀巢(中国)的业务活动致力于为雀巢股东及当地社区“创造共享价值”。在中国从事“创造共享价值”的主要案例，包括内蒙古、黑龙江及山东的奶区发展计划及云南的咖啡发展计划。这些活动包括培训农民掌握从事可持续农业生产所需的技能，这使农民获得更高回报以提高生活水平。今天，农业社区中有超过200,000名农民直接或间接地受惠于雀巢的支持及技术援助。

作为一家履行社会责任的公司，雀巢始终重视环境保护、商业道德及社区责任。

Nestle coffee originated in 1930. When the Brazilian government began to contact Nestle, coffee authority Max mogentel immediately began to work with his research team on a way to make coffee with only water while maintaining its original flavor. After seven years of research in Swiss laboratories, they finally found the answer. Nestle coffee has become a world famous brand. Nestle (China) Co., Ltd. is affiliated to Nestle global group, the world's largest food and beverage company headquartered in Switzerland. Nestle (China) Co., Ltd. is authorized by the head office to manage its operations in Greater China (i.e. mainland China, Hong Kong, Macao and Taiwan), and provide overall management support and services for the group's companies invested in China (including joint ventures established with domestic partners). Nestle produces more than 90% of its products in China at home. Nestle introduces Nestle products through trading activities in Hong Kong. The first trademark "yingma condensed milk" was sold on the market as early as 1874. After that, Nestle established its sales office in Shanghai in 1908 and Nestle products Co., Ltd. in Hong Kong in 1920. Nestle opened its first factory in China in 1987 in Shuangcheng and put it into production in 1990. From 1990 to 2006, Nestle established 16 factories in mainland China. As of 2012, Nestle has established partnership with Yinlu, Xu Fuji, Taitai Le, Wyeth nutritionals, Haoji and Dashan, operating 33 factories in Greater China with 50000 employees. Nestle (China) ensures to provide consumers with nutritious and delicious products through a marketing, sales and distribution network covering the whole greater China region, which can be enjoyed anytime, anywhere and at will. Nestle China's business activities are dedicated to "creating shared value" for Nestle shareholders and local communities. The main cases of "creating shared value" in China include dairy development plans in Inner Mongolia, Heilongjiang and Shandong, and coffee development plans in Yunnan. These activities include training farmers in the skills they need to engage in sustainable agricultural production, which enables them to earn higher returns to improve their living standards. Today, more than 200000 farmers in the agricultural community benefit directly or indirectly from Nestle's support and technical assistance. As a social responsibility company, Nestle has always attached great importance to environmental protection, business ethics and community responsibility.

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