万年贡品牌怎么样 申请店铺
其粮油及白酒在业内较为有名,集水稻、茶叶、红薯、中草药等农林产品种植、收购、储运、加工、贸易为一体的综合性大型粮油集团企业
万年贡集团有限公司成立于2000年10月,位于江西省万年县。集团注册资金1.5亿元,现有员工1000余名,拥有江西万年皇阳贡米实业有限公司等3个全资子公司、5个控股子公司、17家集团协作成员企业,精米年加工能力71万吨,主要产品涵盖米、面、油、白酒等领域,是一家集种植、收购、储运、加工、贸易为一体的综合性大型粮油集团企业。
集团以“整合资源、做强品牌、带动产业”为经营理念,充分利用世界稻作文化起源地,全球重要农业文化遗产及万年贡米原产地域保护产品的资源优势,紧紧围绕“国米·万年贡”、“国帝”两大国字号品牌,积极推进管理创新、科技创新,产品创新,不断提升企业核心竟争力,打造全国优质粮油及优质白酒。
集团实施多元化市场营销战略,一方面打进沃尔玛、麦德龙、家乐福等国际主流零售市场,另一方面采取区域代理、直销、开设直营店、品牌加盟店,建立VIP客户群等多种营销方式,产品远销北京、上海、福建、广东、浙江等地,深受消费者青睐。
集团实行“公司+合作社(基地)+农户”的经营模式,与鄱阳湖平原主要产粮区100多个粮食专业合作社建立合作关系,辐射带动17万农户,40万亩绿色种植基地,已发展成为全国大米加工50强企业、中国十佳粮油集团。
随着一系列支农、惠农政策措施的出台,国家对农产品加工龙头企业的扶持力度不断加大,企业驶入了发展快车道。为弘扬稻作文化,发挥资源优势,集团投资16亿元建设集“贡米研发、稻作文化旅游、粮食收购储存、生产加工、物流配送、质量检测、及下游产品开发、副产品循环利用”为一体的国米·万年贡现代生态产业园。打造服务本地、辐射江西、连接国内外市场,在全国粮食行业具有重要影响力的“粮油加工企业集群”和“江西省粮食集散中心”。
Wanniangong Group Co., Ltd., a comprehensive large-scale grain and oil group enterprise, was established in October 2000 and located in Wannian County, Jiangxi Province. With a registered capital of 150 million yuan, the group has more than 1000 employees, 3 wholly-owned subsidiaries, 5 holding subsidiaries and 17 cooperative member enterprises, including Jiangxi Wannian Huangyang Gongmi Industry Co., Ltd., with an annual processing capacity of 710000 tons of refined rice. Its main products cover rice, flour, oil, white wine and other fields. It is a comprehensive large-scale enterprise integrating planting, acquisition, storage, transportation, processing and trade Grain and oil group enterprise. Based on the business philosophy of "integrating resources, strengthening brands and driving industries", the group makes full use of the resource advantages of the origin of world rice culture, important global agricultural cultural heritage and the protection products of Wannian Gongmi origin region, and closely focuses on the brand names of the two major countries, i.e. "guomi · Wannian Gong" and "Guodi", actively promotes management innovation, scientific and technological innovation, product innovation and continuous improvement The core competitiveness of the enterprise is to create national high-quality grain and oil and high-quality liquor. The group implements a diversified marketing strategy. On the one hand, it has entered the international mainstream retail markets such as Wal Mart, Metro, Carrefour, etc. on the other hand, it has adopted a variety of marketing methods such as regional agency, direct sales, opening direct stores, brand franchised stores, establishing VIP customer groups, etc. its products are exported to Beijing, Shanghai, Fujian, Guangdong, Zhejiang and other places, and are favored by consumers. The group implements the business model of "company + cooperative (base) + farmer", establishes cooperative relations with more than 100 specialized grain cooperatives in the main grain producing areas of Poyang Lake Plain, radiates and drives 170000 farmers, 400000 Mu green planting base, and has developed into the top 50 rice processing enterprises in China and the top 10 grain and oil groups in China. With the introduction of a series of policies and measures to support and benefit agriculture, the state's support for leading enterprises in agricultural products processing has been increasing, and enterprises have entered the fast lane of development. In order to promote rice culture and give full play to its resource advantages, the Group invested 1.6 billion yuan to build a modern ecological industrial park integrating "Gongmi research and development, rice culture tourism, grain purchase and storage, production and processing, logistics and distribution, quality inspection, downstream product development and by-product recycling". We will build "grain and oil processing enterprise cluster" and "Jiangxi grain distribution center" that serve the local, radiate Jiangxi and connect domestic and foreign markets, and have an important influence on the grain industry in China.
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