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Founded in Austria in 1978, it is committed to providing efficient natural herbal care products for the beauty industry. Acquired by Estee Lauder in 1997, it is committed to opening up the global market. Horst rechelbacher, founder of Aveda, is committed to building the brand. As a pioneer and representative of environmental protection, Horst praised this sense of mission and hoped that everyone could achieve physical and mental balance and harmony from inside to outside. Horst was born in 1941 in Austria. His mother was a herbalist and his father was a shoemaker. "I'm not a good student, but I'm determined to be different. "Horst started as a hairdresser at the age of 14. By virtue of his talent, he became a professional hairdresser in a famous hair salon in Rome at the age of 17. His clients include Sophia Loren, an internationally renowned actor. Until he was 20 years old, he won the European hairstyling championship, which helped him to reach the summit of his career in Europe and the United States. "I feel like a call, like a fire in my heart that keeps me going. "With eternal faith and unremitting efforts, Horst has become a world-famous hairdresser in his youth. On his way to the international hairstyle performance competition in 1964, Horst was hit by a drunk car accident in Minneapolis, Minnesota. Since then, another turning point in Horst's life career has been created: he took root in Minneapolis, established a hair salon with friends, and made him a successful entrepreneur in his early twenties. In the late 1960s, Horst suffered from severe emotional burnout due to overwork. He has a herbal therapeutic method inherited from his mother, and successfully recovered with yoga and meditation training. Inspired by the journey of Indian psychotherapy in 1970, Horst integrated the concept of Ayurveda into his life and business model, and praised the whole idea: personal aesthetics is directly related to the beauty of the whole world, which puts forward a revolutionary theory for the beauty industry. "We are a part of the earth, representing all living things. We can be soil or water, so natural organic is the most suitable living mode for the environment. Like farmers, they cultivate in their homes and are self-sufficient. For example, they can make tea with mint leaves, and they are always grateful and praising life. "The creation of Aveda was inspired by Horst's practice in India. He advocated the balance of body, mind and spirit. Only the whole harmony from inside to outside can achieve the beauty of the whole person. Horst met SHIV Nath Tandon at the sadhanamandir retreat in Rishikesh, India, and worked with him to develop the first clove shampoo in his Minneapolis kitchen with vinodand Kusum Upadhyay, a famous teacher and scholar from Ayurveda. They have been actively involved in the Aveda business since the early 1970s. With our cooperation, Aveda was founded in 1978 to provide natural herbal care products for the beauty industry, benefiting individuals, customers, the earth and society at all levels. Although Horst has passed away, his epoch-making views are eternal: from the treatment of shoulder and neck massage in the hair salon to the operation principle of overall environmental protection of Aveda, all reflect his profound consciousness. Horst put forward an important idea: "every day we are in the world, we have the opportunity to bring benefits to the world. Even simple and small choices in food, clothing, housing and transportation will have a chain effect on others, far beyond our own imagination. "

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