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Founded in Changzhou, Jiangsu Province in 1993, Xincheng holding group is headquartered in Shanghai. After 26 years of development, it has become a comprehensive real estate group spanning residential real estate and commercial real estate. At present, its total assets exceed 290 billion yuan. In 2015, Xincheng holding group was listed on Shanghai Stock Exchange as a private real estate enterprise in China, with the stock code of 601155.sh. In 2018, Xincheng holding group was selected into the national brand project of Xinhua news agency, and joined hands with information communication and think tank service platform to realize the communication of national brands and jointly create a new business card of Chinese brands. As of December 31, 2018, Xincheng holding group has completed sales of more than 220 billion yuan. With the continuous promotion of new urbanization, Xincheng holding group has increased the collection, storage and development of urban complex projects, and opened a dual core driven strategic mode of residential real estate and commercial real estate. "Wuyue" is a brand of urban complex project under Xincheng holding group. In 2012, "Wuyue" commercial brand was born; since then, the new city has continuously upgraded Wuyue brand and polished Wuyue products. Starting from the real emotional needs of Chinese families, it is committed to building Wuyue into a "emotional, non duplicated, scale" Chinese experiential commercial brand. As of January 10, 2019, Xincheng holding group has arranged 96 Wuyue squares in 80 large and medium-sized cities in China, of which 42 Wuyue squares have been opened. In 2018, the annual rental and management fee income reached 2.116 billion yuan. Based on the general requirements of high-quality development, combined with the current situation of the market and the actual needs of the company, in 2019, we put forward the 16 word core strategy: seeking progress in stability, regional deepening, operation priority, technology empowerment, adhering to the general tone of seeking progress in stability, adhering to the general strategy of regional deepening, adhering to the general starting point of operation priority Adhere to the overall guarantee of technology empowerment, and strive to be among the top real estate enterprises in China. In terms of product system, Xincheng holding has formed a complete series of residential and commercial products. At present, "Wuyue" series products of Xincheng have been developed to the fourth generation products. By the end of 2018, Xincheng holding group has entered more than 90 large and medium-sized cities in China, including Shanghai, Tianjin, Chongqing, Hangzhou, Nanjing, Suzhou, Qingdao, Xi'an, Chengdu, Ningbo, Changchun, Changzhou, etc., with over 400 projects under development or completed. "1 + 3" strategic layout: new town holding adheres to the dual core driven strategic mode of residential real estate and commercial real estate, that is, focusing on residential development, while rationally selecting high-quality plots for the development and operation of commercial complex. In terms of residential real estate, the company plans to form a "1 + 3" strategic layout with "Shanghai as the center, Yangtze River Delta as the core, and expansion to the Pearl River Delta, Bohai rim and central and western regions". In terms of commercial real estate, the company plans to selectively acquire high-quality plots for development nationwide.

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