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Sk trip (Lion Brand tribe) was established in 2008 by the United States Lion Brand International Investment Co., Ltd. and Jinjiang shengshiwang sporting goods Co., Ltd. "Respect, equality and love" is the core value carefully interpreted and interpreted by SK trip. From the initial "outdoor traveler" to the brand experience of "happy outdoor", to the lofty realm of "respect, equality and love". In the unremitting pursuit, development and promotion of China, lion brand has become one of the representatives of classic outdoor sports culture, and SK trip outdoor equipment has become a partner of outdoor enthusiasts who love nature, outdoor and life. In 2008, SK trip introduced international excellent designers and set up a high-quality design team. It has injected new soul into the product design of Lion Brand outdoor. With international design concept and professional design level, it has interpreted the essence of SK trip brand, developed and produced a variety of outdoor equipment, covering shoe series, clothing series, accessories series, etc. No matter from fabric purchase, product production or quality control, Shipai tribe strictly follows the international industry standards and is in line with the international technical level. Sk trip's unique brand charm attracts many agents to join in. As of June 2012, SK trip has opened more than 1000 stores in 26 provinces in China, providing customers with high-quality products and services, and making unremitting efforts for the cause of outdoor life and sports in China. In the future, SK trip will increase the upgrading of management, marketing, channel, strategy and other aspects, and extensively participate in the cooperation of major outdoor sports events. Jinjiang shengshiwang Shoes Co., Ltd. was established in 1994. The company integrates the design, development, production and sales of outdoor equipment such as shoes, clothing and accessories. It is located in Chenquan road section, Gaokeng Industrial Zone, Chendai Town, Jinjiang City, adjacent to Quanzhou City, with convenient transportation. The industrial park covers a total area of 5000 square meters, equipped with standard factory buildings, dormitory areas, employee activity areas, and now has more than 800 employees. With complete production equipment, modern office equipment, perfect management system and complete living environment, shengshiwang company is a powerful modern enterprise. The company always adheres to the enterprise tenet of "innovation, efficiency, integrity, public welfare, vision, development and responsibility", adheres to the business philosophy of "only off-season thoughts, no off-season market", penetrates the management principle of "quality is the foundation of business, management is the way to strengthen business", advocates the development direction of "customers, employees and enterprises work together for win-win", and has experienced decades of arduous entrepreneurship The development of the company has begun to take shape: now it has more than 100 domestic excellent designers, engineers, middle and senior management personnel, two professional production lines, annual production of more than one million pairs of brand shoes, nearly one million sets of clothing; the products are sold throughout China.

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