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After the end of World War II in 1946, Thomas Smith, a former British Air Force pilot, founded the downland brand in Liverpool, an important textile trade town in the UK. His original intention was to produce top-grade down products to bring warmth and sleep to the British people suffering from war. In the early 1950s, downland quickly attracted many British people with its excellent product quality and well received consumer service reputation In order to provide consumers with products and user experience that keep pace with the times, Mr. Thomas Smith went to the United States to learn and find design inspiration. Downland has gradually become a strong and acquired scottfeather as a leader in the down industry. Since the establishment of the brand, Mr. Thomas Smith, his son Graham Smith and his grandson Fraser Smith have always adhered to the production and design concept of the Smith family to run the company, which has contributed to downland's long-standing success. To date, the company's headquarters and production base are still on the original site of Liverpool 69 years ago. Downland values and insists on the tradition throughout. In November 2015, the downland brand officially entered the Chinese market under the Chinese brand name of (Tang 1946). Downland Tang 1946 is affiliated with Yulu home textile (Shanghai) Co., Ltd. In order to solve the core problem of "how to provide Chinese consumers with a higher quality sleep experience, (Tang 1946) made localized adjustments to product details on the premise of strict compliance with EU high standards, so as to make the product more in line with Chinese consumers' sleep habits. In China, the company chooses to face consumers directly in the form of self-supporting e-commerce, only to provide high-quality down products and services through convenient channels and affordable prices.

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