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Boyanmian, an old local brand in Shanghai, was purchased by Henkel group in 1994. Its winter cream products have good anti chapping effect. Baby and child skin care products have an important influence in the southern market. "Boyanmian", as a brand of Henkel group in Germany, focuses on solving skin problems for every Chinese child with a high vision of market strategy and professional concept of child skin care Professional skincare knowledge. For more than 20 years, the infant face has always been adhering to the attitude of "happy baby, safe mother", with safe and gentle formula, constantly caring for the baby's smooth skin, accompanying the healthy and happy growth of the child. The "children's face" has set up the world's professional technology, using Germany's sophisticated R & D equipment and sophisticated technology, scientific extraction essence, and strictly controlling the addition of various natural ingredients to achieve the high quality standard of each product. The peculiar mushroom shape is deeply rooted in people's hearts. The innocent, lively and lovely mushroom baby has become a close friend in children's life. While teaching children good skin care and cleaning habits, it also uses the magic to guide children to swim in the magic and pure skin care world again and again, giving children everywhere care. So far, the children's face has nine series and more than 40 single products, which include: Children's daily skin cream, moisturizing cream, shower gel, shampoo, cleansing cream, toilet water, hand washing liquid, lipstick, toothpaste and other brands. Mature product research and development system, huge market support, so that children's brand glow infinite vitality. As an old local brand in Shanghai, the child face king has a stable brand loyalty in the eyes of local consumers due to its good anti chapping effect of cream products in winter, and has always maintained the status of the domestic brands in the southern market of infant and child skin care products. After the acquisition by Henkel. Founded in Aachen on September 26, 1876, Henkel was founded by Fritz Henkel. In 1878, in order to make the transportation more convenient, the company moved to Dusseldorf. In 1899, the company moved to holthausen, which has better water and rail transportation conditions. After a hundred years of development, Henkel has expanded from 80 workers' enterprises to a worldwide group company. The business of Henkel mainly lies in Applied Chemistry. Henkel provides strong brands and technologies in three strategic business areas: home care, personal care and adhesive technology. In 1988, Henkel set up a representative office in Beijing and donated 500000 Deutsche marks to the Beijing municipal government to repair the Great Wall in Mutianyu, Beijing. In 1990, it was established as a domestic joint venture. In the past 20 years, Henkel's business in China has developed rapidly, with a total investment of more than 400 million US dollars so far. In June 2007, Henkel Asia Pacific and China headquarters settled in Zhangjiang High Tech Park, Shanghai.

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