下关沱茶品牌怎么样 申请店铺

云南下关沱茶（集团）股份有限公司位于风景秀丽、气候宜人的大理市下关，前身为创建于1941年的云南省下关茶厂。上世纪50年代，大理地区创办于20世纪初的数十家大小茶叶商号，通过公私合营全面并入下关茶厂。苍山洱海优良的生态环境，大理地区悠久精湛的制茶技艺，为下关沱茶的优良品质提供了得天独厚的条件。目前，公司拥有当今世界先进的茶叶加工设备和一大批专业技术人员及管理人才。是农业产业化国家重点龙头企业和国家扶贫龙头企业，国家边销茶定点生产和原料储备企业。2007年，公司被国家农业部认定为“国家茶叶加工技术研发分中心”。

公司产品包括各种紧压茶、绿茶、特种茶、袋泡茶等共四大类近200个品种,其中创制于1902年的“松鹤”下关沱茶，是拥有百年历史的知名品牌，从上世纪八十年代起先后三次荣获国家质量银质奖,三次荣获世界食品金冠奖；获国家质监总局“原产地标记产品注册”和中国绿色食品发展中心批准认证为中国绿色食品，被评为“中国茶叶名牌”，首批“云南省名牌产品”等30余项省部级以上荣誉;2008年被国家农业部授予“中国名牌农产品”荣誉。“松鹤(图)”商标2003年、2006年、2009年、2012年四次被评定为“云南省著名商标”，“下关”牌商标2009年、2012年连续两次被认定为“云南省著名商标”。2011年3月，国家商务部公布的第二批“中华老字号”，下关沱茶榜上有名；2011年5月，国务院公布的第三批非物质文化遗产名录中，下关沱茶制作技艺荣耀入选。

从2003年开始，公司先后通过了ISO9001国际质量体系认证、全国食品安全生产许可证（QS认证）。公司实施下关沱茶全国连锁专卖营销战略以来，下关沱茶连锁专卖店遍及全国30个省(市、自治区)，并出口欧盟、日本、韩国、马来西亚等10多个国家及台、港、澳地区，享有良好声誉。

云南下关沱茶（集团）股份有限公司作为国家民委、国家经贸委等七部委指定的边销茶定点生产企业，自建厂以来产品一直销往西南、西北等少数民族地区，深受藏、彝、回、傈僳、普米等民族同胞的喜爱；“宝焰牌”下关砖茶被评为“中国茶叶名牌”、“云南省名牌产品”、“云南省消费者最喜爱商品”,“宝焰牌”商标2004年、2007年、2011年三次被评定为“云南省著名商标”。

“十二·五”开局之年，在大理市银桥镇的苍山脚下，一块占地面积304亩的公司扩建项目工程建设已经启动，下关沱茶的未来蓝图正在一步步勾画描绘。

Yunnan xiaguantuo tea (Group) Co., Ltd. is located in Xiaguan, Dali City, with beautiful scenery and pleasant climate. Its predecessor is Xiaguan tea factory founded in 1941. In the 1950s, dozens of large and small tea companies were founded in Dali area at the beginning of the 20th century, which were integrated into Xiaguan tea factory through public-private partnership. The excellent ecological environment of Erhai Lake in Cangshan Mountain and the long and exquisite tea making skills in Dali area provide unique conditions for the excellent quality of xiaguantuo tea. At present, the company has the world's advanced tea processing equipment and a large number of professional and technical personnel and management personnel. It is a national key leading enterprise of agricultural industrialization and a national poverty alleviation leading enterprise. It is a designated production and raw material reserve enterprise of national border tea sales. In 2007, the company was recognized as the "national tea processing technology research and development sub center" by the Ministry of agriculture. The company's products include nearly 200 varieties of four major categories, i.e. compact tea, green tea, special tea and tea bag. Among them, "Songhe" xiaguantuo tea, created in 1902, is a famous brand with a history of one hundred years. It has won the national quality silver award three times since the 1980s, It has won the world food Golden Crown Award for three times; it has been certified as China's green food by the State Administration of quality supervision "registration of products marked with origin" and China Green Food Development Center, and has been rated as "China's famous tea brand", the first batch of "Yunnan famous brand products" and more than 30 provincial and ministerial level honors; in 2008, it has been awarded "China's famous agricultural products" by the Ministry of agriculture. In 2003, 2006, 2009 and 2012, "Songhe (Figure)" trademark was rated as "famous trademark of Yunnan Province" for four times, and "Xiaguan" trademark was recognized as "famous trademark of Yunnan Province" for two times in 2009 and 2012. In March 2011, xiaguantuo tea was listed in the second batch of "Chinese time-honored brands" released by the Ministry of Commerce; in May 2011, the third batch of intangible cultural heritage list released by the State Council included xiaguantuo tea making technology honor. Since 2003, the company has passed ISO9001 international quality system certification, national food safety production license (QS certification). Since the implementation of xiaguantuo tea national chain marketing strategy, xiaguantuo tea chain stores have spread across 30 provinces (cities, autonomous regions), and exported to more than 10 countries such as the European Union, Japan, South Korea, Malaysia, and Taiwan, Hong Kong, and Australia, enjoying a good reputation. Yunnan xiaguantuo tea (Group) Co., Ltd., as a designated edge selling tea production enterprise designated by the state people's Committee, the State Economic and Trade Commission and other seven ministries and commissions, has been sold to southwest, northwest and other ethnic minority areas since the establishment of the plant, which is deeply loved by Tibetan, Yi, Hui, Lisu, Pumi and other ethnic compatriots; "Baoyan brand" Xiaguan brick tea was rated as "China's tea brand", "Yunnan Province" Famous brand products, Yunnan consumers' favorite products, and Baoyan brand trademark were appraised as "famous trademark of Yunnan Province" for three times in 2004, 2007 and 2011. At the beginning of the 12th Five Year Plan, at the foot of Cangshan Mountain in Yinqiao Town, Dali City, the construction of a 304 Mu expansion project of the company has been started, and the future blueprint of xiaguantuocha is being drawn step by step.

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