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Cloud: its ever-changing form implies the diversity and innovation of fashion; its flawless appearance indicates the elegant image and taste; it indicates the excellent internal quality of the successful people: yundun: reflects the attitude of the modern successful people towards fashion life and the pursuit of the elegant taste; it also understands the definition of the brand logo; the sharp arrow indicates the direction, courage and positive man Character. The overall logo of yundun men's wear indicates that in the face of all things in the world, modern men in yundun take the ease of men's world with the good quality of bold, upward and action. Mood changes the environment (Interpretation of brand Guide) yundun men's clothing advocates modern men's inner cultivation of mood, a quiet and far-reaching life and handling philosophy. No matter what kind of environment they are in, they can always face it with grace and calm attitude, and influence and change their environment with optimistic and positive attitude and decisive and brave actions. Fengyun character (brand character interpretation) is composed of two important parts of male human nature: "bloodiness" and "elegance". It is annotated with "Feng" and "cloud" respectively, and expressed in the way of "hardness" and "softness". Yundun "Fengyun characters" can judge the situation, depending on the specific situation, combining hardness and softness, in order to achieve good results. This kind of behavior principle of "being at home and looking out" can make yundun men wise, calm, optimistic and enterprising, and truly change the environment with "mood", strategize and win. Being comfortable inside and outside (Interpretation of yundun men's clothing brand philosophy) yundun "Fengyun personage" is a model of men in the new era. Facing the pressure and competition of modern life, it advocates "being comfortable inside", mature, stable and calm; while "being external" shows a life attitude of attaching importance to the quality of life, focusing on the form of clothing, and actively responding to life. Since entering the men's wear industry in 1986, after more than 20 years of hard work, yundun has developed a complete set of marketing ideas of "market-oriented, customer-focused" from manual workshops to modern production lines, from a single variety to a series of products, from tens of thousands of assets to hundreds of millions of assets. Yundun has formulated a set of "market-oriented, customer-focused" marketing ideas of "looking at the market, improving services, winning the terminal" Marketing strategy.

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