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PORTS,INTERNATIONAL（宝姿）是在加拿大注册成立的著名的国际服装品牌，成立于1961年多伦多，主要业务涉及男女服装、太阳镜、手袋等流行配饰以及房产和商场百货等。

宝姿是由加拿大人塔纳比（LukeTanabi）于1961年创立，其奠基之作是一款名为No.10的高级埃及棉白衬衫，由此开创了其简约优雅的时装风尚。宝姿女装宝姿品牌很快在加拿大声名鹊起，1972年开始挺进邻近的美国市场和大洋彼岸的英国市场，很快取得成功。上世纪80年代，宝姿在北美和欧洲的专卖店数量已经达到60余家。老塔纳比退休以后，他的两个女儿痴心于服装设计，却不善于经营。1989年，他将宝姿品牌卖给了主要从事保险业和服装业的朋友陈（启泰）氏家族。

陈氏家族掌舵后，北美便发生了严重的经济危机，宝姿在加拿大、美国和欧洲的业务都受到严重影响。1993年，陈氏家族派时年46岁的陈启泰到中国大陆进行市场考察。出生于香港的陈启泰16岁时随家人移居至加拿大，曾在家族企业的保险公司做了6年，对投资有比较敏感的认识，此后又在家族服装企业任职，对生产管理和品牌经营也颇有经验。陈启泰的这次大陆考察从此改变了宝姿品牌的发展战略。当时中国大陆已经涌现出一批崇尚生活品质的白领阶层，但还没有国际一流时装品牌进入中国市场，高档服饰市场还是一片空白。陈氏家族果断地将宝姿在英国的店面全部出售，并将套现的200万英镑投向中国。

投资大陆

九十年代Ports基于在欧美市场的成功，激情洋溢地来到中国，成为最早进入中国的高档时装品牌，为中国客户带来了适合中国人的简约优雅。1998年，Ports获得97/98年度ELLE杂志读者调查报告“读者心目中最具知名度品牌”时装类榜单前五名。2002《Elle》杂志公布ACNielsen的最新调查：Ports在中国已成为消费者心目中最希望拥有的品牌，达到78%的认知率。2006-2009年，Ports连续4年荣登“福布斯亚太最成功的200家企业（年营业额10亿美元以下）”榜单。2006年11月由中国国情研究会和《VOGUE》杂志发布的《2006中国时尚指数研究报告》显示，Ports在中国消费者心目中成为“女性认为最时尚的服装品牌”第三名。2010、2011连续两年入选中国千万富豪品牌倾向报告“胡润百富最青睐的十大时装品牌”。宝姿在中国设立了国内设计部，并聘请国内的优秀设计人才，使得宝姿在国内得到了长足的发展，设计师包括JIMBOORE（英国）,李尧（LEO）等一批设计界的新星，为中国的服装的发展带来了先进的元素。

1994年，宝姿先后在厦门中山路和上海瑞金路开设了两家专卖店，并专门从多伦多和温哥华店选派两名经验丰富的经理人担任这两个试营店的主管。市场比预期还要好，开业当年两店的盈利总和就达500万元。这让陈氏家族最终决定将市场发展的重点放在中国大陆，并期望借助中国市场创造出一个世界级服装品牌。

当时厦门经济特区对外商投资企业提供多方面的优惠，陈启泰干脆将宝姿的工厂搬到厦门集美，很快在全国开始了快速扩张。陈启泰尤其注重店面的选址，一般都选在各城市最繁华和高端人士经常出没的地方，比如上海的新天地和外滩18号、北京国贸大厦、广州的花园饭店、杭州的湖滨路，以及各大机场的候机厅等。“这些店面不仅仅是销售服装的渠道，还是宝姿的形象窗口。”他说。

宝姿太阳镜

除时装外，PORTS在配饰的设计上也延续了品牌简约优雅的风格，历久弥新。PORTS太阳镜以经典的双PLogo为标志，每一季推出设计新品，摩登时尚的款式备受都市精英的喜爱。2011年，PORTS还全新推出香水系列。首发“Isabella仙履香氛”，以甜蜜浪漫的风格更获得年轻女性消费者的追捧

Isabella仙履香氛

“优雅、神秘的Isabella女郎清晨在撒哈拉沙漠畅游，傍晚在纽约晚餐。”

2011年的到来，PORTS倾情推出Isabella香氛，首次为都市女性打造独特香味，以典雅馥郁的嗅觉诱惑开启女性的梦幻旅程——PORTS现任创意总监FionaCibani每一季徜徉于独具魅力的异域之国，汲取时装的灵感。在旅行中，她惊叹于那些时刻摩登精致，内心洒脱不羁的独立女性，为她们创作出这款Isabella香氛，将品牌精髓注入香氛的灵魂，延续始自1961年品牌创始人LukeTanabe先生的环球梦想。

Ports, International (baozi) is a famous international clothing brand registered and established in Canada. It was founded in Toronto in 1961. Its main business covers men's and women's clothing, sunglasses, handbags and other popular accessories as well as real estate and department stores. Founded in 1961 by Luke tanabi, a Canadian, Bozi's foundation work is an advanced Egyptian cotton white shirt named No.10, which creates a simple and elegant fashion style. In 1972, Baozi began to enter the adjacent American market and the British market on the other side of the ocean, and soon achieved success. In the 1980s, there were more than 60 stores in North America and Europe. When old Tanabe retired, his two daughters were obsessed with fashion design, but they were not good at business. In 1989, he sold the baozi brand to Chen (Qitai) family, a friend mainly engaged in insurance and clothing industry. After the Chen family took the helm, there was a serious economic crisis in North America, and baozi's business in Canada, the United States and Europe were seriously affected. In 1993, Chen Qitai, 46 years old at that time, was sent by the Chen family to conduct market research in mainland China. Born in Hong Kong, Chen Qitai moved to Canada with his family when he was 16 years old. He had worked in the insurance company of the family business for six years, and had a relatively sensitive understanding of investment. Later, he worked in the family clothing business, and also had experience in production management and brand management. Chen Qitai's visit to the mainland has changed the development strategy of baozi brand since then. At that time, a group of white-collar workers who advocated the quality of life had emerged in mainland China, but no world-class fashion brands had entered the Chinese market, and the high-end clothing market was still blank. Chen's family decisively sold all of baozi's stores in the UK and invested 2 million pounds in China. In the 1990s, ports, based on its success in European and American markets, came to China with passion and became the first high-end fashion brand to enter China, bringing simplicity and elegance to Chinese customers. In 1998, ports won the top five in the 1997 / 98 Elle magazine readers' survey report "the most famous brand in readers' mind". According to the latest ACNielsen survey published by Elle magazine in 2002, ports has become the most desired brand in China, reaching 78% recognition rate. From 2006 to 2009, ports was listed as "Forbes Asia Pacific's most successful 200 enterprises (with annual turnover of less than US $1 billion)" for four consecutive years. According to the 2006 China Fashion index research report published by China National Conditions Research Association and vogue magazine in November 2006, ports has become the third most fashionable clothing brand in the eyes of Chinese consumers. In 2010 and 2011, it was selected as "top ten fashion brands favored by Hurun Baifu" in the brand trend report of China's millionaires for two consecutive years. Baozi has set up a domestic design department in China and hired domestic excellent design talents, which has made baozi develop rapidly in China. Designers include a group of new stars in the design field such as jimboore (UK), Leo, etc., which have brought advanced elements to the development of Chinese clothing. In 1994, Baozi successively opened two stores in Zhongshan Road, Xiamen and Ruijin Road, Shanghai, and specially selected two experienced managers from Toronto and Vancouver stores as the directors of the two stores. The market is even better than expected. The total profit of the two stores in the year of opening is 5 million yuan. This makes Chen family finally decide to focus on the market development in mainland China and hope to create a world-class clothing brand with the help of the Chinese market. At that time, Xiamen Special Economic Zone offered various preferential policies to foreign investment enterprises. Chen Qitai simply moved baozi's factory to Xiamen Jimei, and soon began to expand rapidly across the country. Kenneth Chan especially pays attention to the location of the shops, which is usually selected in the most prosperous and high-end places of the city. For example, Xintiandi and the Bund 18, International Trade Building or Cetra Building in Beijing, Garden Hotel in Guangzhou, lakeside road in Hangzhou, and the waiting rooms of the major airports, and so on. Shanghai is also the most popular place in the world. "These stores are not only the channels for selling clothes, but also the image window of baozi." He said. In addition to fashion, ports also continues the simple and elegant style of the brand in the design of accessories. Ports sunglasses are marked by the classic double plogo, and new designs are launched every season. Modern and fashionable styles are popular with urban elites. In 2011, PORTS also launched a new perfume series. The first "Isabella sandalwood fragrance" was launched, which was more popular with young female consumers in a sweet and romantic style. "Elegant and mysterious Isabella girls swim in the Sahara desert in the morning and have dinner in New York in the evening." With the arrival of 2011, ports launched Isabella fragrance for the first time to create a unique fragrance for urban women, opening up women's dream journey with the temptation of elegant and fragrant smell. Fiona cibani, the current creative director of ports, wanders in a unique and exotic country every season and draws inspiration from fashion. During the trip, she marveled at the modern, exquisite and unrestrained independent women, who created this Isabella fragrance for them, infused the essence of the brand into the soul of the fragrance, and continued the global dream of Mr. Luke Tanabe, the founder of the brand since 1961.

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