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北京束兰国际服装有限责任公司，始于1986年，北京市著名商标，北京名牌，其以精致风格与高雅的设计而著称，享有“中国裘皮衣王”之美誉，集研发/设计/生产/销售为一体的毛皮服装企业

北京束兰国际服装有限责任公司，前身始建于1986年河北辛集市，2004年正式落户于北京顺义区。经过二十多年的经营与发展，束兰集团已成长为集研发、设计、生产、销售为一体的中国毛皮服装企业。

束兰品牌之所以能成为经典，关键在于让消费者享用品质。束兰品牌从创建伊始就建立起严格的品质保障体系，在国内将毛皮服装行业作坊式生产方式改造成大规模流水线生产方式，引发了行业内历史性的革命。

但是，面对全球经济一体化，面对加入世贸组织后日益激烈的国际市场竞争和国内外消费结构的新一轮升级，我们深知，企业做为市场竞争的主体，必须提高品牌意识，只有积极培育自己的品牌，才能开拓市场、占领市场，在激烈的市场竞争中永立不败之地。为此，我们将更加努力！

束兰公司领导层遵循安全---环保---质量---产品---效益的顺序链组织生产活动，以战略的眼光，把安全和环境保护列为企业的头等大事。

自2004年起，公司将不断扩大生产经营规模，想更新更高的目标迈进。目前，束兰在全国大中城市中拥有多家专卖店，老市场网络不断巩固，新市场不断开拓，市场基础十分牢固。同时，国际市场网络不断延伸，辐射国际市场的能力不断扩展。束兰牌皮装享誉国内外。

品牌魅力，吸引了众多人才的加盟，推动了品牌渠道的扩张，促进了企业规模的增长。产品销往全国各地，并远销俄罗斯、意大利、韩国、日本、香港、澳门等国家和地区。

未来，束兰国际将升级品牌战略、公司管理和渠道建设，积极参与国际时装竞争，通过自主创新将中国民族文化与世界时尚流行元素结合。

Beijing Shulan International Clothing Co., Ltd. was founded in 1986. It is a famous trademark of Beijing and a famous brand in Beijing. It is famous for its exquisite style and elegant design. It enjoys the reputation of "China fur king". Beijing Shulan International Clothing Co., Ltd. is a fur clothing enterprise integrating R & D / design / production / sales. Its predecessor was founded in Xinji City, Hebei Province in 1986. It was officially established in 2004 Located in Shunyi District, Beijing. After more than 20 years of operation and development, Shulan group has grown into a Chinese fur clothing enterprise integrating R & D, design, production and sales. The key to making the brand a classic is to let consumers enjoy the quality. Since its establishment, Shulan brand has established a strict quality assurance system, transforming the workshop production mode of fur clothing industry into a large-scale assembly line production mode in China, which has triggered a historic revolution in the industry. However, in the face of global economic integration, the increasingly fierce international market competition and the new round of upgrading of consumption structure at home and abroad after China's accession to the WTO, we know that enterprises, as the main body of market competition, must improve their brand awareness. Only by actively cultivating their own brand, can they open up the market, occupy the market, and remain invincible in the fierce market competition. For this, we will work harder! The leadership of Shulan company follows the sequence chain of safety, environmental protection, quality, product and benefit to organize production activities, and takes safety and environmental protection as the top priority of the enterprise from a strategic perspective. Since 2004, the company will continue to expand the scale of production and operation, and want to update a higher goal. At present, Shulan has many stores in large and medium-sized cities in China. The old market network is constantly consolidated, the new market is continuously developed, and the market foundation is very solid. At the same time, the international market network continues to expand, and the ability to radiate the international market continues to expand. Shulan brand leather is famous at home and abroad. Brand charm attracts many talents, promotes the expansion of brand channels, and promotes the growth of enterprise scale. Products are sold all over the country, and exported to Russia, Italy, South Korea, Japan, Hong Kong, Macao and other countries and regions. In the future, Duran international will upgrade its brand strategy, corporate management and channel construction, actively participate in international fashion competition, and integrate Chinese national culture with world fashion elements through independent innovation.

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