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拥有六十年的老品牌，黑人牙膏于民国22年成立于上海，并在民国38年在台湾开始营业，定名为好来化工有限公司。当时的工厂暨公司设于台北市区康定路。民国46年扩大为好来化工股份有限公司，48年时建新庄厂生产牙膏类产品，黑人牙膏自此成为市场领导牌于四十年之久。

黑人牙膏最成功的地方就在于它的独家配方，也是我们所熟悉的独特清凉味道。就是因为它率先使用纯天然薄荷及独特天然香料配方，因此成为其他品牌无法取代的特色。“清凉有劲”也成为黑人牙膏的代名词。甚至对大多数的人而言，只有黑人牙膏才有刷牙的味道，一旦习惯了，就无法改变。之后黑人更率先采用好挤软管取代传统铝管包装，在市场上深获好评。

身为第一品牌的黑人牙膏，除了加强产品研发，走入消费者，更在产品行销上不断自我突破。民国七十八年，黑人牙膏为扩大国际市场，将英文名字改成【DARLIE】;隔年进一步全面更换黑人头像，以更现代、活泼的面貌与消费者相见。民国八十二年，除了原有的黑人牙膏，强势推出“黑人白绿双星牙膏”，双色条纹牙膏及摩登新颖的年轻健康形象、造型独特的包装设计，一上市就牢牢抓住了消费者的目光，创造购买热潮。民国九十三年推出“全亮白”系列产品，之后并成功运用名模白歆惠代言，成为新生代追求美白牙齿的首选。除此之外，民国九十五年上市的“抗敏感”系列产品，亦为有敏感性牙齿的消费者提供了不同的选择。民国九十七年黑人牙膏推出吴念真代言的广告，希望藉由吴念真感性的声音，勾起消费者这50年来，对这个老朋友的记忆与信任，除此之外，今年黑人牙膏更礼聘创作型歌手陈绮贞诠释经典广告歌曲“天天年轻”，希望藉由她清新自信的声音，将黑人一直以来的品牌形象再次传达给大家，并注入与之俱进的生命力。我们认为唯有不断的创新与突破，这无形的品牌资产，才能持续不断的与消费者联系，并产生共鸣。时代不断在改变，黑人牙膏一直在你身边；身为第一品牌的黑人牙膏，除了加强产品研发，走入消费者，更在产品行销上不断自我突破。黑人牙膏代代相传，布伦经过几个世纪，都将会是消费者心目中的第一品牌及值得信赖的老朋友。

NO.1的黑人牙膏

创造许多“第一”的黑人牙膏您可能不知道，黑人牙膏五十年来也谛造了许多个“第一”的辉煌纪录，成为其他品牌难忘其项背之处。

黑人是第一家将“氟”成分加入牙膏的品牌

黑人是台视民国五十二年开台后，开播的第一个广告片

黑人是第一家发展六十秒的广告公司

黑人是第一家推出童话卡通式广告的公司

黑人是第一家创新推出“好挤软管”的牙膏公司

黑人是第一家与中华牙医学会合作公益广告，制作全省大型口腔保健环岛列车的活动公司，并持续赞助各个牙医及社会专业团体的口腔保健活动

黑人是第一符合国家含氟新标准，将含氟量由原先的1000ppm增加45%

黑人是第一家获得IS09001认证的牙膏制造商

黑人是黑人牙膏是全国唯一荣获【国家生技医疗品质奖】的牙膏

黑人是2008年获得SNQ国家品质标章，是全国第一支获得此国家品质标章的牙膏品牌

With an old brand of 60 years, black toothpaste was founded in Shanghai in 22 years of the Republic of China, and began to operate in Taiwan in 38 years of the Republic of China, named haolai Chemical Co., Ltd. At that time, the factory and company were located in Kangding Road, Taipei city. In 46 years of the Republic of China, it was expanded into haolai Chemical Co., Ltd. and in 48 years, Xinzhuang factory was established to produce toothpaste products. Since then, black toothpaste has become the market leading brand for 40 years. The most successful part of black toothpaste is its exclusive formula and the unique cool taste we are familiar with. Because it is the first to use pure natural mint and unique natural flavor formula, it has become an irreplaceable feature of other brands. "Cool and vigorous" has also become a synonym for black toothpaste. Even for most people, only black toothpaste has the taste of brushing teeth. Once used to it, it can't be changed. After that, the black people took the lead in replacing the traditional aluminum tube packaging with the good extrusion hose, which was highly praised in the market. As the first brand of black toothpaste, in addition to strengthening product research and development and entering consumers, it has made continuous self breakthroughs in product marketing. In the year of the Republic of China, in order to expand the international market, the black toothpaste changed its English name to "dallie"; the next year, the black head portrait was further changed in an all-round way to meet consumers in a more modern and lively manner. In the year of the Republic of China, in addition to the original black toothpaste, the "black white green double star toothpaste" was strongly launched. The two-color striped toothpaste and the modern and novel packaging design of young and healthy image and unique shape were firmly grasped by consumers as soon as they went on the market, creating a buying boom. In 1993, the company launched a series of "all bright white" products, and then successfully used the famous model Bai Xinhui as the spokesperson, becoming the first choice of the new generation in pursuit of whitening teeth. In addition, the "anti sensitive" series products launched in 1995 also provide different choices for sensitive teeth consumers. In 1997, black toothpaste launched the advertisement that Wu nianzhen spoke for, hoping to remind consumers of the memory and trust of this old friend through Wu nianzhen's perceptual voice. In addition, this year, black toothpaste hired creative singer Chen Qizhen to interpret the classic advertisement song "young every day", hoping to use her fresh and confident voice to make black products Brand image once again to convey to everyone, and injected with the progressive vitality. We believe that only continuous innovation and breakthrough, this intangible brand equity, can continue to contact with consumers and resonate. The times are constantly changing, and black toothpaste has always been around you; as the first brand of black toothpaste, in addition to strengthening product research and development, entering consumers, it has also made continuous self breakthroughs in product marketing. Black toothpaste has been passed down from generation to generation. After several centuries, Bren will be the first brand and trusted old friend in the mind of consumers. No.1's black toothpaste has created many "first" black toothpaste. You may not know that black toothpaste has also created many "first" brilliant records in the past 50 years, which has become an unforgettable feature of other brands. Black people are the first brand to add "fluorine" into toothpaste. Black people are the first advertising film to be broadcasted after the opening of TVC in the Republic of China. Black people are the first advertising company to develop for 60 seconds. Black people are the first company to launch fairy tale cartoon advertising. Black people are the first toothpaste company to innovate and launch "good squeeze hose". Black people are the first company to cooperate with the Chinese Dental Association for public welfare It is reported that the activity company that produced the provincial large-scale oral health care roundabout train, and continuously sponsored the oral health care activities of various dentists and social professional groups, black people are the first to meet the new national standard of fluoride content, increase the fluoride content by 45% from the original 1000 ppm, black people are the first toothpaste manufacturer to obtain IS09001 certification, black people are the only toothpaste in the country to win the [National Biotechnology and Medical Quality Award] 】In 2008, our toothpaste black people obtained the snq national quality standard, which is the first toothpaste brand in China to obtain the national quality standard

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