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Haiyunxuan home textile is a modern home textile enterprise with high standard and high starting point. It is a large-scale enterprise group with diversified industries dominated by home textile. The head office integrates the production, printing, dyeing and finished products of home textile grey fabric, reducing many intermediate links in the production cost, and the brand of haiyunxuan promoted by the company has greatly enhanced the market competitiveness. At present, the company has more than 2000 high-end and medium-end wide width looms, more than 3000 employees and 500 stores, with a total sales volume of more than 1 billion yuan. Haiyunxuan home textile adheres to high standard materials and fine technology. Its products cover more than 10 series and more than 400 varieties, including luxury suite series, wedding series, housewarming series, single piece combination series, cushion series, quilt core series, mattress bed mattress series, pillow core series, jewelry series, hotel supporting series, etc. Haiyunxuan brand adheres to the combination of connotation and extension of home textile culture, respects the unity of scientificity, comfort, practicability and aesthetics of home life and sleep, and advocates the market demand principles of life and health care, green and environmental protection. Adhere to the high standard of material selection, with the continuous improvement of technology and unique design concept, integrate the essence of eastern and Western culture and art, organically integrate the elements such as style, fabric, color and pattern into the design of home textile products, and create classic famous products with fashion and health as distinct characteristics. Haiyunxuan home textile deeply understands and always pays attention to the domestic consumer market. With the brand positioning of "integrated home textile", it provides consumers with rich product choices, so that each consumer's essential needs can be met. The rapid market development of haiyunxuan brand benefits from the brand development idea of "integrity and win-win", which lays the foundation for close cooperation with customers, establishes a good cooperative relationship with customers, and seeks common profits and common development of manufacturers and distributors. The market system of haiyunxuan brand implements the compound marketing mode of brand franchising and monopoly as the main body and coexistence of multiple business models, which meets the needs of customers in different markets, different business models and different business characteristics, and provides opportunities for common development and cooperation with distribution customers to a large extent.

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