XINYUAN鑫缘品牌怎么样 申请店铺

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鑫缘茧丝绸集团股份有限公司地处“中国湖桑之乡”、“中国茧丝绸之乡”、“中国茧丝绸生产基地”的江苏省海安县，1994年成立，注册资本1.1亿元。主营业务为蚕、茧、桑蚕丝、绢丝、捻线丝、包覆丝、真丝绸、真丝家纺、真丝服饰等产品的研发、生产与销售。是我国专业从事桑蚕良种繁育、养蚕、制丝、丝织、真丝服饰家纺、桑蚕资源利用等研发生产的骨干龙头企业，全国丝绸行业综合竞争力前十强企业。

鑫缘集团以“服务三农为己任”，在全国同行中率先推行“公司+基地+农户+高校院所”的茧丝绸产业化经营模式，建有40万亩桑园产业基地，带动农户28万户，被国家农业部等8部委认定为首批农业产业化国家重点龙头企业。

鑫缘集团以“科技为先导”，建有科技部批准建立全国丝绸行业唯一的国家桑蚕茧丝产业工程技术研究中心，国家农业部批准建立国家蚕丝加工技术研发分中心、国家农产品加工技术创新机构、全国农产品加工示范基地，人力和社会保障部、全国博士后管理委员会批准设立博士后科研工作站，建有江苏省农业科技成果转化示范基地，近年来，实施国家、省科技项目30多项，10多项科研成果荣获省部级以上科技进步奖。天然彩色茧丝、功能性真丝家纺和桑蚕保健产品等处于国际领先水平。江苏省人民政府命名为江苏省企业创新先进单位。

鑫缘集团以“品牌质量为核心”，建成国内茧丝绸产业链最完整的生产出口基地，成为桑蚕丝、蚕丝被、天然彩色茧等多项国家标准制定单位。2012年国家工信部列为全国首批品牌培育试点单位，2012年国家质检总局批准筹建全国茧丝绸服饰家纺产业第一家知名品牌示范区。

品牌战略：

鑫缘成立了全国茧丝绸服装家纺产业知名品牌创建示范区、全国首批品牌培育试点企业，传承丝绸文化，以精品树品牌、质量技术强品牌、产业发展做大品牌、提升影响力做响品牌，深度延伸茧丝绸产业链，促进鑫缘丝绸走向世界，带动全国茧丝绸产业发展。

品牌方针：

打造精品产业链，争当行业标杆；传承丝绸文化，打造国际丝绸第一品牌。

品牌目标：

做精、做强、做响、做大

做精：以中高档精品为定位，研发天然、功能性和文化创意产品，达到国际一流水平。

做强：具有丝绸产品的话语权，建立国家茧丝绸研发和产品检测中心，开发新产品；推行卓越绩效管理模式，成为全国丝绸行业的标杆。

做响：加大品牌整体形象策划，进行品牌推广，扩大品牌产品的知晓度和美誉度，成为国内丝绸第一品牌，成为全球丝绸品牌。

做大：形成蚕茧、生丝、织造、服饰、家纺、副产品深加工、丝绸旅游和文化创意等8个影响力大的产业集群。综合实力列全国行业首位。

Xinyuan Cocoon Silk Group Co., Ltd. is located in Haian County, Jiangsu Province, which is the "hometown of Chinese mulberry", "hometown of Chinese Cocoon Silk" and "production base of Chinese Cocoon Silk". It was established in 1994 with a registered capital of 110 million yuan. The main business is the research and development, production and sales of silkworm, cocoon, mulberry silk, silk, twist silk, covering silk, real silk, silk home textile, silk clothing and other products. It is the backbone leading enterprise specialized in the research and development and production of silkworm breeding, sericulture, silk making, silk weaving, silk clothing and home textile, silkworm resource utilization, etc., and one of the top ten enterprises in the comprehensive competitiveness of the national silk industry. Xinyuan group takes "serving agriculture, rural areas and farmers" as its own responsibility, and takes the lead in promoting the cocoon silk industrialization management mode of "company + base + farmer + college and Institute" among its peers in the country. It has established a mulberry industrial base of 400000 mu, driving 280000 farmers, and has been recognized as the first batch of national key leading enterprises of agricultural industrialization by the Ministry of agriculture and other eight ministries. Xinyuan group, with "science and technology as the guide", has established the only national engineering and technology research center of silk industry approved by the Ministry of science and technology, the National Silk processing technology research and development sub center, the national agricultural product processing technology innovation organization, the national agricultural product processing demonstration base, the Ministry of human resources and social security, and the National Postdoctoral Management Committee It is approved to set up postdoctoral scientific research workstation and establish Jiangsu agricultural scientific and technological achievements transformation demonstration base. In recent years, more than 30 national and provincial scientific and technological projects have been implemented, and more than 10 scientific and technological achievements have won the science and technology progress award at the provincial and ministerial level. Natural color cocoon silk, functional silk home textile and silkworm health care products are in the international leading level. Jiangsu Provincial People's government is named advanced enterprise innovation unit of Jiangsu Province. With "brand quality as the core", Xinyuan group has established the most complete production and export base of domestic cocoon silk industry chain, and has become a number of national standard setting units such as silk, silk quilt, natural color cocoon, etc. In 2012, the Ministry of industry and information technology of the people's Republic of China was listed as the first batch of brand cultivation pilot units in the country. In 2012, AQSIQ approved the preparation of the first well-known brand demonstration zone in the National Cocoon Silk clothing and home textile industry. Brand strategy: Xinyuan has established the National Cocoon Silk clothing home textile industry famous brand creation demonstration area, the first batch of national brand cultivation pilot enterprises, inherits the silk culture, makes the brand by the high-quality tree brand, the quality technology strong brand, the industrial development bigger brand, enhances the influence to make the brand, deeply extends the cocoon silk industry chain, promotes Xinyuan silk to the world, drives the National Cocoon Silk Industry Development. Brand policy: build a fine industrial chain and strive to be the industry benchmark; inherit the silk culture and build the first international silk brand. Brand goal: to be refined, strong, loud, big and refined: to develop natural, functional and cultural creative products based on the positioning of high-end products, so as to reach the international first-class level. Strengthen: have the discourse power of silk products, establish the National Cocoon Silk R & D and product testing center, develop new products, and implement the excellent performance management mode, becoming the benchmark of the national silk industry. Make a sound: increase the overall brand image planning, carry out brand promotion, expand the awareness and reputation of brand products, become the first domestic silk brand, and become a global silk brand. Bigger: eight influential industrial clusters have been formed, including cocoon, raw silk, weaving, clothing, home textile, deep processing of by-products, silk tourism and cultural creativity. The comprehensive strength ranks first in the national industry.

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