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Founded in August 1999, the company always adheres to the development direction of "science and technology as the support, innovation as the driving force, characteristics as the direction and benefit as the center", focuses on the deep processing of agricultural products with resources as raw materials such as green plum, papaya and buckwheat, and adopts the operation mode of "company + base + farmer + technology". Our county has rich and high-quality biological resources, such as green plum, medicinal papaya, buckwheat, etc., but in the past, they have not been further developed. They are only used for simple consumption such as green plum wine, boiled fish with papaya, dipped honey in Tartary Buckwheat Baba, etc., which can not meet the market demand and give full play to the characteristic economic benefits. Our company uses science and technology for deep processing, continuously improves product quality, and organically connects the farmers in the base with the contract as the carrier. So far, the company has initially formed the industrial development pattern of market company, company plus base, and base driving the farmers. By the end of the year, the company has acquired and processed 200 tons of papaya fresh fruit, 450 tons of green plum fresh fruit, and 300 tons of tartary buckwheat 。 It has effectively promoted the industrialization of agriculture and the development of local national economy. At present, Ninglang tartary buckwheat products are limited to the form of primary raw material products for consumers to eat, failed to further processing value-added and market expansion, unable to play its due economic benefits. Tartary buckwheat is developed as a characteristic industry with the purpose of increasing the income of farmers in mountainous areas. Because the farmers planting tartary buckwheat are in the traditional individual behavior of small-scale farmers, there is not only no capital and technology to complete the processing and value-added of deep products, but also it is not easy to understand the market situation and information. Therefore, our company conducts unified scientific planting guidance and unified standard acquisition Raw material products, and timely research and develop marketable products for marketing according to market changes, so as to realize the organic unity of planting, processing and sales. At present, the company has developed instant Liangshan buckwheat, tartary buckwheat tea, Tartary Buckwheat bioflavonoids and other popular products. In addition to putting the products into the market, the company has also set up a franchise sales point beside the Lugu Lake special tourism line, which is convenient for tourists to choose their favorite special products for Lugu Lake tourism. On the one hand, it can expand the sales volume, on the other hand, it can cultivate the characteristic tourism product market and promote the development of tourism economy. At the same time, it publicized the brand awareness of "daughter Zhen" brand series products. In the future development process, as always, we will play the leading role of enterprises, always rely on the biological resources of our county, realize the common development of enterprises and farmers, seize the historical opportunity of the national implementation of the western development, continuously develop and innovate with the power of science and technology, expand the production scale of enterprises, effectively transform scientific and technological achievements into economic benefits, and go new We should make our enterprises bigger and stronger. Strengthen the construction of the base, optimize the planting area of the base in our county, and gradually expand it to cultivate new varieties suitable for the demand of the consumer market; improve the awareness and acceptance of consumers for the local characteristic products in Ninglang county through publicity; further increase the development of products, so that the resources we produce can be comprehensively developed, form a series of products, and create the special features of our county Color product brand.

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