大明眼镜品牌怎么样 申请店铺

北京大明眼镜创建于1937年，是国内开业较早的少数几大眼镜名店之一，是京城著名的中华老字号企业，素以“验配精准、技术精良、专业能力强和能承接高难光度眼镜定配制作”而闻名。自公司成立以来，历届党和国家的领导人，众多驻华使节、社会名流专门在“大明眼镜”验光配镜，同时，北京大明眼镜又藉其诚信服务和朴实作风，深得大众百姓的信赖，在中国眼镜零售业中一直处于领先地位。郭沫若同志生前在到“大明”验光配镜时与“大明”结下了深厚的友情，特意为“大明”题写了“大明眼镜公司”的牌匾。北京大明眼镜是一个开拓创新，不断进取的企业，技术、经营、管理、专业等各项能力始终名列中国眼镜零售行业前茅。上个世纪70年代末，北京大明眼镜首家引进了电脑验光机、查片检测仪和自动磨边机，后来又陆续使用新型综合验光仪、电脑磨边机、角膜地图仪，验光配镜的硬件配备确保顾客得到可靠产品质量和服务质量。

北京大明眼镜的专业技术、经营思路也一直居行业领先地位。“大明”是眼镜零售业中最早细分市场，开设精品厅，开发高端眼镜消费市场的企业;是最早把国际著名眼镜品牌引进和介绍给中国消费者的商家之一;是目前汇集著名国际眼镜品牌最多的商家之一;是国内老字号眼镜店最早开展连锁经营的企业之一;是第一家推广软性隐形眼镜的商家;是国内第一批配制渐进多焦点眼镜的商家……这许多的第一，是“大明”实力和创新精神的充分体现。“北京大明眼镜”在从业规范性方面，也远远走在行业前列。从环境、商品、服务、经营、管理等各个方面，从验光、选架、配片、开方、装配、检验、取镜到维修等各个环节，“大明”都制定了一系列规范化、标准化、量化、可操作化的规章制度和流程，形成了一整套具有大明特色的经营管理规范。

“北京大明眼镜”在引领眼镜零售行业潮流的同时，也秉承和增强了老字号承接高难绝活的传统和本领。很多眼镜店验不了的光度，“大明”能验;别的眼镜店配不了镜子，“大明”能配!为此，许多顾客千里迢迢专程来北京找大明眼镜验光配镜。“大明眼镜，眼镜专家”是北京大明眼镜数十年的不懈努力在消费者心目中树立的专业形象，它也是广大消费者对大明专业实力的充分肯定。恪守老字号“质量第一”的宗旨，也是北京“大明眼镜”字号经久不衰的重要支撑点。

为确保质量，北京大明眼镜对进货、验配、交付各环节实施全程把关。一抓产品质量，严把进货关，只经销高质量的品牌产品，全部商品通过正当渠道进货。二抓验配质量，验光配镜的硬件配置确保达到国家标准，验光师、配镜师统一培训、持证上岗，并严格质量检验，所有商品达到优质标准才能交付。三抓质量监督检查，常年聘请北京市技术监督局产品质量检验所坐堂抽检产品质量。

多年来，北京大明眼镜先后被评为或授予为“验光配镜质量可信单位”、“北京市商业优质服务十佳企业”，在历年国家产品质量抽检中配装眼镜质量连续100%合格，是国家监督抽查通报表彰企业，是ISO9001质量体系获证单位，是中国商业名牌企业、中国商业服务名牌和北京市商业名牌企业、北京市商业服务名牌，北京市无假冒商标示范商场和北京市守信企业。“大明”商标自1998年起连续四届被评为北京市著名商标，2007年又被认定为中国驰名商标。

七十多年的累积，使北京大明企业文化的底蕴越来越厚重、使“大明”品牌的含金量越来越高。正是凭借字号和品牌的价值，北京大明眼镜于1997年初在国内老字号眼镜企业中率先发展连锁经营，实现了从单店经营到连锁经营的飞越。1998年又先后实现了与有上百年历史的晨光眼镜、近百年历史的精益眼镜和70多年历史的明明眼镜等京城老字号眼镜零售和批发企业的强强联合，进一步巩固了在眼镜零售企业的龙头地位。截止到目前，大明眼镜已建立起覆盖北京各城区和远近郊区的60多家连锁店、布局合理的连锁经营网络。

 同时，为方便顾客验光配镜，也为扩大大明品牌的影响力，北京大明眼镜近年来也逐步扩大了连锁店的覆盖范围。2002年先是在河北省三河市和涿州市开设了直营连锁店，2009年更是在山西省太原市开设了上规模有形象的直营连锁店，初步实现了跨区域发展，连锁店总数达70家。在2000年底，“北京市大明眼镜公司”整体改制为“北京大明眼镜股份有限公司”，完成了从单一产权制度的纯国有企业到多种所有制成份入股、产权多元化的现代公司制企业的转变，建立了现代企业制度。北京大明眼镜将继续发扬“沉稳而不失创新，久远而不失活力，博大精深”的传统，再接再厉，为百姓视力健康，为中国的眼镜事业做出新贡献。

Founded in 1937, Beijing Daming glasses Co., Ltd. is one of the few famous glasses stores that opened earlier in China. It is a famous Chinese time-honored brand enterprise in Beijing. It is known for "accurate matching, excellent technology, strong professional ability and ability to undertake the customized matching production of high-difficulty glasses". Since the establishment of the company, the leaders of the party and the state, many envoys and celebrities in China have been specialized in "Daming glasses" optometry and glasses. At the same time, Beijing Daming glasses, with its honest service and simple style, has won the trust of the public, and has been in the leading position in China's glasses retail industry. Guo Moruo made a deep friendship with Daming when he went to "Daming" for optometry and matching, and specially inscribed the plaque of "Daming glasses company" for "Daming". Beijing Daming glasses Co., Ltd. is a pioneering and enterprising enterprise. Its capabilities in technology, operation, management and specialty have always ranked the top in China's glasses retail industry. In the late 1970s, Beijing Daming glasses first introduced computer optometry, film inspection detector and automatic edging machine. Later, it successively used new comprehensive optometry, computer edging machine and corneal mapper. The hardware configuration of optometry glasses ensures that customers get reliable product quality and service quality. Beijing Daming glasses' professional technology and management ideas have also been in the leading position in the industry. "Daming" is the first enterprise to subdivide the market, open the boutique hall and develop the high-end eyewear consumer market in the eyewear retail industry; it is one of the first merchants to introduce and introduce the famous international eyewear brands to Chinese consumers; it is one of the most famous international eyewear brands; it is one of the earliest enterprises to carry out chain operation in the domestic time-honored eyewear stores; It is the first company to promote soft contact lenses and the first batch of domestic companies to prepare progressive multifocal glasses First of all, it is the full embodiment of Daming's strength and innovative spirit. "Beijing Daming glasses" is also far ahead of the industry in terms of professional norms. From the aspects of environment, commodity, service, operation and management, from optometry, shelf selection, film matching, square cutting, assembly, inspection, mirror taking to maintenance, Daming has formulated a series of standardized, standardized, quantified and operable rules and regulations and processes, forming a set of business management specifications with Daming characteristics. "Beijing Daming glasses" not only leads the trend of the eyewear retail industry, but also inherits and enhances the tradition and ability of the old brand to undertake high and difficult skills. Many glasses stores can't test the luminosity, "Daming" can; other glasses stores can't match the mirror, "Daming" can match! Therefore, many customers come all the way to Beijing to find Daming glasses for optometry. "Daming glasses, glasses expert" is the professional image that Beijing Daming glasses has set up in the minds of consumers through decades of unremitting efforts. It is also the full affirmation of the professional strength of Daming by the majority of consumers. Adhering to the tenet of "quality first" of the old brands is also an important support point for the long-term development of Beijing "Daming glasses" brands. In order to ensure the quality, Beijing Daming glasses carried out the whole process of purchase, inspection and delivery. First, we should pay attention to the quality of products, strictly control the purchase, only distribute high-quality brand products, and purchase all goods through proper channels. Second, we should pay attention to the quality of fitting, ensure that the hardware configuration of the optometrists meets the national standards, train the optometrists and the opticians uniformly, take the posts with certificates, and strictly inspect the quality, so that all commodities can be delivered only when they meet the quality standards. Third, pay attention to the quality supervision and inspection, and employ the product quality inspection institute of Beijing Municipal Bureau of technology supervision to conduct spot check on the product quality. Over the years, Beijing Daming glasses has been rated or awarded as the "reliable unit of optometry and glasses quality" and "top 10 commercial quality service enterprises in Beijing". In the past years, the quality of glasses equipped in the national product quality spot check has been 100% continuously qualified. It is an enterprise notified and praised by the national supervision and spot check. It is an ISO9001 quality system certified unit. It is a Chinese famous commercial enterprise and Chinese commercial service name Brand and Beijing business brand enterprises, Beijing business service brand, Beijing no counterfeit trademark demonstration mall and Beijing trustworthy enterprises. "Daming" trademark has been rated as a famous trademark in Beijing for four consecutive times since 1998, and was recognized as a well-known trademark in China in 2007. The accumulation of more than 70 years makes the corporate culture of Daming in Beijing more and more profound and the brand of Daming more and more valuable. It is by virtue of the value of brand name and brand that Beijing Daming glasses took the lead in developing chain operation among domestic old brand glasses enterprises in early 1997, realizing the leap from single store operation to chain operation. In 1998, the company successively realized the strong and strong combination with the Beijing time-honored brand glasses retail and wholesale enterprises, such as the morning light glasses with a history of more than 100 years, the Lean glasses with a history of nearly 100 years and the Mingming glasses with a history of more than 70 years, which further consolidated its leading position in the glasses retail enterprises. Up to now, Daming glasses has established more than 60 chain stores covering all urban areas and far and near suburbs of Beijing, with reasonable layout. At the same time, in order to facilitate the optometry of customers and expand the influence of Daming brand, Beijing Daming glasses has gradually expanded the coverage of chain stores in recent years. In 2002, direct chain stores were first opened in Sanhe City and Zhuozhou City of Hebei Province, and in 2009, they were also opened in Taiyuan city of Shanxi Province, with a total number of 70 stores across regions. At the end of 2000, "Beijing Daming glasses Co., Ltd." was restructured into "Beijing Daming glasses Co., Ltd." which completed the transformation from a pure state-owned enterprise with a single property right system to a modern company system enterprise with multiple ownership components and diversified property rights, and established a modern enterprise system. Beijing Daming glasses will continue to carry forward the tradition of "steady and innovative, long and vigorous, broad and profound", and make continuous efforts to make new contributions to people's eyesight and China's glasses industry.

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