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陕西天驹投资集团是以陕西天驹投资集团有限公司为母公司，以资本为主要纽带，以母、子公司为主体，以集团章程为共同规范的企业法人联合体。

天驹历经十五年发展，从广告业起步，到快速消费品代理、航线运营、航空和旅游服务代理等，现已成为具有多元化产业格局的企业集团。集团下设九个子公司，两条产业链：一是以“代理商、航线运营承包商”为特征的核心业务产业链，主要涉及以酒水饮料代理为主的四大商贸公司和以航线运营、航空机票销售和航空旅游服务为主的航空业务类公司；二是以广告、策划、马术俱乐部为主的辅营业务产业链。

近六年来，天驹在体制调整、规范管理、经营创新、团队建设、企业文化等方面推进变革，秉承“务实、务人、务心、客户至上、服务第一”的经营理念，推崇“创造客户比创造利润更重要”的经营思想，使经营规模和经营业绩不断创出新高。确立了建立现代企业管理体系，建设文明、和谐、强盛的新天驹的战略方向。坚持走以战略为引导、品质为关键、服务为根本、创新为核心、人才为驱动的持久发展道路。

尤其是“凝聚荣誉”的核心价值观扎根在天驹员工心中，支持着天驹战略规划的实施，并为天驹的持续发展提供动力。而对十五年发展历程总结提炼出的天驹精神：诚信忠诚的爱企精神；客户至上的服务精神；永不言败的拼搏精神；永无止境的学习精神；关爱员工的人文精神；敢为人先的创新精神。更是全面的诠释了天驹人的精神追求！

作为企业公民，天驹一直热衷参与各项公益活动。并将塑造的先进文化理念传播并奉献于社会。以促进社会文明、文化的积累和进步。

根据天驹2011-2015时期战略规划，基于对行业的深厚理解，以及对优秀的管理和文化基因的传承，天驹将加快创新步伐，提升服务品质，让消费者充分享受天驹便捷高效的服务。

天驹将致力于发展成为一个行业领导型企业，一个受人尊重的企业，一个基业常青的企业，为员工、客户、股东和社会创造更多的价值。

Shaanxi Tianju investment group is an enterprise legal person consortium with Shaanxi Tianju Investment Group Co., Ltd. as the parent company, capital as the main link, parent company and subsidiary company as the main body, and articles of association as the common norms. After 15 years of development, Tianju has become an enterprise group with diversified industrial pattern, from the start of advertising industry to fast moving consumer goods Agency, airline operation, aviation and tourism service agency, etc. The group has nine subsidiaries and two industrial chains: one is the core business industrial chain characterized by "agents and route operation contractors", which mainly involves four major commercial and trade companies mainly engaged in liquor and beverage agents and the aviation business companies mainly engaged in route operation, air ticket sales and air tourism services; the other is the auxiliary business mainly engaged in advertising, planning and equestrian club Industrial chain. In the past six years, Tianju has promoted changes in system adjustment, standardized management, business innovation, team building, corporate culture, etc., adhering to the business philosophy of "pragmatism, service people, service heart, customer first, service first", advocating the business philosophy of "creating customers is more important than creating profits", so that the business scale and performance continue to create new highs. Established the strategic direction of establishing modern enterprise management system and building a civilized, harmonious and powerful new Tianju. Adhere to the long-term development path of taking strategy as the guide, quality as the key, service as the root, innovation as the core and talent as the driving force. In particular, the core values of "gather honor" are rooted in the hearts of Tianju employees, supporting the implementation of Tianju's strategic plan and providing impetus for its sustainable development. And the spirit of Tianju summarized from the 15 years' development process: the spirit of loving the enterprise with integrity and loyalty; the spirit of customer first service; the spirit of never say die hard; the spirit of never-ending learning; the spirit of caring for employees; the spirit of daring to be the first to innovate. Is a comprehensive interpretation of Tianju people's spiritual pursuit! As a corporate citizen, Tianju has always been keen to participate in various public welfare activities. And will shape the advanced cultural concept of dissemination and dedication to society. To promote the accumulation and progress of social civilization and culture. According to the strategic plan of Tianju in 2011-2015, based on the deep understanding of the industry, as well as the inheritance of excellent management and cultural genes, Tianju will accelerate the pace of innovation, improve the service quality, and let consumers fully enjoy the convenient and efficient services of Tianju. Tianju will be committed to developing into an industry-leading enterprise, a respected enterprise, and an evergreen enterprise, creating more value for employees, customers, shareholders and society.

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