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西北相互人寿保险公司（NorthwesternMutualLifeInsuranceCompany）是美国最大的人寿保险公司。西北相互人寿保险公司是美国一家著名的金融服务公司。总部设在密尔沃矶，主要提供投资咨询服务，各种保险业务。公司努力为客户提供优质的服务及带来利益，公司提供养老保险，长期保险，年金等保险种类。

西北相互人寿与奥运会广告有着悠久的历史，它的首次广告合作可追溯到1972年的奥运会。在1992年奥运会全国选拔赛之前，西北相互人寿实际上是不知名的。自参加了那次奥运会以后，其保险公司的排名从第38位上升为第三位。公司成功地向电视观众推出了他们从未听到过的“西北人寿”。

西北人寿价值理念：西北人寿的理想，首重公司安全，其次才是企业成长；我们的目标，首重保险人利益，其次才是我们公司的规模。我们重视品质远胜于保单数量，宁可为了稳固企业而接受某些健全的限制，但绝不会为了取得大量的业务，而牺牲了西北人寿作为一家远近驰名保险公司的价值。
美国西北人寿保险公司是全球500强之一，该公司为其保险财务服务网络设立一个网络门户，所有代理人均可根据客户要求定制自己的门户站点，并利用全球领先的企业内容管理提供商Interwoven公司创建的内部内容审批流程进行内容管理。该网络门户为保险代理人提供了及时的后勤支援，使他们以充实的内容面对客户，极大地方便了代理人开展业务。经营范围主要是人寿和健康保险。在过去140多年的时间里，它一直为客户提供个人和商业计划、教育基金、信托和投资服务，以及其它各种产品。该公司拥有一个遍布全美的、由350个办公室和7800个独立销售代表或代理人组成的财务服务网络。目前，这些保险代理人是公司收入的主要来源。

西北人寿深知网站对代理人的重要性。在开发网络门户技术时，将重心放在代理人和客户一对一的互动关系上。西北人寿门户网站为代理人提供了一个便利的内容定制平台，但人寿是受国家管制的行业，代理人发布的信息要遵从法律的要求；西北人寿建立的内容工作流要满足国家保险委员会的要求。同时，由于公司拥有一个代理人系统和一个管理构架，西北人寿保险公司需要建立一个完整的管理链来把这两者凝聚起来，以塑造统一的公司品牌形象。

西北人寿不仅依靠MerrillLynch、思科系统等公司的帮助，努力提高内联网/外联网门户销售功能，而且利用InterwovenTeamSite内容管理系统创建了一个内部内容审批流程。

西北人寿利用InterwovenTeamSite内容管理系统，从内容构架的角度看，可以把内容划分成足够小的部分，当代理人需要改变内容时，他仅仅需要改变特定的内容部分。而当一个财务代表请求改变内容时，系统会判断内容的哪个特定部分需要修改。然后将内容自动传递到相关的经理和法律顾问手里，他们将根据法律和指导方针来查看内容改变请求、修改内容。所有的工作都可在24小时之内完成。对他们来说，Interwoven内容管理系统是一个了不起且容易使用的工具。

对西北人寿来说，保险代理人是公司收入的主要来源。因此，西北人寿把帮助代理人提高客户关系放在第一位。西北人寿规定所有的客户交易均需要由代理人通过单独的网络来处理。公司设立的网络门户，并不是为客户提供服务或者取代代理人，而是通过许多工具和计算器，来为代理人和客户提供信息，使客户更好地理解他们的需要，从他们的财务代表那里得到更好的财务建议。利用InterwovenTeamSite内容管理系统创建的网络平台，最大的作用是为代理人提供了丰富的内容资产，实现了对交易的有效管理，它可以把保险代理人凝聚起来，使他们不需要常到公司，就能实现很好的销售目标。

Northwest mutual life insurance company is the largest life insurance company in the United States. Northwest mutual life insurance company is a famous financial service company in the United States. Headquartered in Milwaukee, it mainly provides investment consulting services and various insurance businesses. The company strives to provide customers with high-quality services and benefits. The company provides endowment insurance, long-term insurance, annuity and other types of insurance. Northwest mutual life has a long history of advertising with the Olympic Games. Its first advertising cooperation can be traced back to the 1972 Olympic Games. Before the national trials of the 1992 Olympic Games, mutual life in Northwest China was actually unknown. Since taking part in the Olympic Games, its insurance companies have risen from No. 38 to No. 3. The company has successfully launched "Northwest life" to TV viewers, which they have never heard of before. Northwest life's value concept: the first priority of Northwest life's ideal is corporate security, followed by corporate growth; our goal is to focus on the interests of the insurer, followed by the scale of our company. We attach more importance to quality than the number of insurance policies. We prefer to accept some sound restrictions in order to stabilize the enterprise, but we will never sacrifice the value of Northwest life as a well-known insurance company in order to obtain a large number of business. Northwest life insurance company is one of the top 500 companies in the world. It sets up a network portal for its insurance financial service network. All agents can customize their own portal sites according to customer requirements, and use the internal content approval process created by interwoven company, the world's leading enterprise content management provider, for content management. The network portal provides timely logistics support for insurance agents, enables them to face customers with substantial content, and greatly facilitates agents to carry out business. The main business scope is life insurance and health insurance. For more than 140 years, it has been providing clients with personal and business plans, education funds, trust and investment services, and a variety of other products. The company has a nationwide financial services network of 350 offices and 7800 independent sales representatives or agents. At present, these insurance agents are the main source of the company's income. Northwest life understands the importance of websites to agents. When developing web portal technology, we should focus on the one-to-one interaction between agents and customers. Northwest life portal provides a convenient content customization platform for agents, but life is an industry regulated by the state, and the information released by agents should comply with the requirements of the law; the content workflow established by Northwest life should meet the requirements of the National Insurance Commission. At the same time, because the company has an agent system and a management framework, northwest life insurance company needs to establish a complete management chain to unite the two, in order to create a unified corporate brand image. Northwest life not only relies on the help of Merrill Lynch, Cisco Systems and other companies to improve the sales function of the Intranet / Extranet portal, but also creates an internal content approval process using the interwoven TeamSite content management system. Northwest life insurance uses interwoven TeamSite content management system, from the perspective of content architecture, it can divide the content into enough small parts. When the agent needs to change the content, he only needs to change specific parts of the content. When a financial representative requests to change the content, the system will determine which specific part of the content needs to be modified. The content is then automatically delivered to the relevant managers and legal advisors, who will view the content change request and modify the content according to the laws and guidelines. All the work can be done in 24 hours. For them, the interwoven content management system is an amazing and easy-to-use tool. For Northwest life, the insurance agent is the main source of the company's income. As a result, northwest life put helping agents improve customer relationship first. Northwest life provides that all client transactions need to be handled by an agent through a separate network. The Internet portal set up by the company is not to provide services or replace agents for customers, but to provide information for agents and customers through many tools and calculators, so that customers can better understand their needs and get better financial advice from their financial representatives. The biggest function of the network platform created by interwoven TeamSite content management system is to provide rich content assets for agents and realize effective management of transactions. It can gather insurance agents together so that they can achieve good sales goals without frequent visits to the company.

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