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《凤翔歌》，一首流传千年的中国传统名曲。优美动人的旋律，犹如溪流般的清脆，似淑女般的温婉多情，热情而且优雅，她以其浓厚的喜悦气氛，成为了我国古筝曲中的经典之作凤翔歌，一个划时代的中式时尚女装品牌。她根植于中国传统服饰文化的土壤，悠远而神秘的东方文化赋予其强大的生命力。她一直致力于“为中国服饰影响世界而贡献力量”;她一直致力于中式女装研究，对产品风格的把握，对市场的掌控。在当今变化万千的时尚界，她是民族品牌的一盏明灯美丽的珠江河畔，广州鑫愉服饰有限公司选择了将中式时尚品牌《凤翔歌》与中国名曲《凤翔歌》结缘开始，鑫愉人从来不将凤翔歌作为一个赚钱的工具，而是赋予其更深远的含义：民族的，世界的!为中国服饰影响世界而贡献力量!以凤翔歌为品牌名称，以中式传统风格为主线开发产品，也是因为中国传统的文化深深的吸引着这个年轻的企业。

1997年，鑫怡服装厂成立了，成功摆脱传统的缝制店经营模式，凭借其丰富的中式服装制作经验，“鑫愉人”开始了对中式时尚的追求。他们以“打造中式时尚女装第一品牌”为己任，默默地扎根在广州这一时尚重城，开启了中式时尚品牌的第一扇门。

2004年，广州鑫怡服饰有限公司正式挂牌成立，并且创造了自主品牌“凤翔歌”，凭借多年对中式时尚的不断探索，“凤翔歌”开始在广州这片时尚土壤里生根、发芽，渠道触角迅速延伸到中国大陆的每一个角落。

2007年至2008年期间，为了保持该品牌健康、稳定的发展，公司先后成立了鑫怡制衣厂、鑫怡绣花厂、鑫怡印染厂、鑫锐制衣厂，形成了一体化的规范作业环境。

2008年底，鑫怡服饰第一个五年计划提前一年完成。

2009年初，广州鑫愉服饰有限公司成立!这是凤翔歌未来发展的基础，这是凤翔歌走向成熟的标志。从此，带着凤翔歌走过了四年半时间，带着凤翔歌从零开始走向高速发展的广州鑫怡服饰有限公司开始转型为生产型企业，而产品开发及销售将全面有广州鑫愉服饰有限公司负责。从“鑫怡”到“鑫愉”，其中的经历不仅仅是名字的变化，更深一层的是企业内部专业化分工的变化!从“鑫怡”到“鑫愉”，不是在否定过去，而是对未来发展的更高目标!从“鑫怡”到“鑫愉”，凤翔歌将会给市场带来了更多惊喜!

风雨历程，只为今朝!“为中国服饰影响世界而贡献力量”始终铭记在每一位鑫愉人的心中，建设有中国文化内涵的民族品牌，展现中国女性独特的东方魅力!

Fengxiang song is a famous traditional Chinese song that has been handed down for thousands of years. Beautiful and moving melody, as clear as a stream, as gentle and affectionate as a lady, warm and elegant. With its strong joy atmosphere, she has become a classic Chinese zither song Fengxiang, an epoch-making Chinese fashion women's clothing brand. She is rooted in the soil of Chinese traditional dress culture, which is endowed with strong vitality by the distant and mysterious oriental culture. She has been committed to "contributing to the influence of Chinese clothing on the world"; she has been committed to the research of Chinese women's clothing, the grasp of product style, the control of the market. In today's changing fashion world, she is a bright light of national brand and beautiful Pearl River bank. Guangzhou Xinyu Clothing Co., Ltd. chose to tie up the Chinese fashion brand fengxiangge with Chinese famous song fengxiangge. Xinyu people never regard fengxiangge as a tool to make money, but give it a more profound meaning: national, world! For Chinese clothing shadow Make contributions to the world! Take fengxiangge as the brand name and Chinese traditional style as the main line to develop products. It is also because the traditional Chinese culture deeply attracts this young enterprise. In 1997, Xinyi clothing factory was established, successfully getting rid of the traditional sewing shop business model. With its rich experience in Chinese fashion production, "Xinyu people" began to pursue Chinese fashion. They take "building the first brand of Chinese fashion women's wear" as their own duty, silently rooted in Guangzhou, a fashion city, and opened the first door of Chinese fashion brands. In 2004, Guangzhou Xinyi Clothing Co., Ltd. was officially established, and created its own brand "fengxiangge". With years of continuous exploration of Chinese fashion, "fengxiangge" began to take root and sprout in the fashion soil of Guangzhou, and the channel tentacles rapidly extended to every corner of the Chinese mainland. From 2007 to 2008, in order to maintain the healthy and stable development of the brand, the company has established Xinyi garment factory, Xinyi embroidery factory, Xinyi printing and dyeing factory, Xinrui garment factory, forming an integrated standardized operating environment. At the end of 2008, Xinyi's first five-year plan was completed one year ahead of schedule. At the beginning of 2009, Guangzhou Xinyu Clothing Co., Ltd. was established, which is the foundation of fengxiangge's future development and the sign of its maturity. Since then, it has been four and a half years with fengxiangge, and Guangzhou Xinyi Clothing Co., Ltd., with fengxiangge from zero to high-speed development, has begun to transform into a production-oriented enterprise, and the product development and sales will be fully in the charge of Guangzhou Xinyu Clothing Co., Ltd. From "Xinyi" to "Xinyu", the experience is not only the change of name, but also the change of professional division within the enterprise! From "Xinyi" to "Xinyu", it is not denying the past, but the higher goal of future development! From "Xinyi" to "Xinyu", fengxiangge will bring more surprises to the market! The wind and rain process, only for today! "Serve China "To influence the world and contribute" has always been remembered in the hearts of every Xinyu people, to build a national brand with Chinese cultural connotation, to show the unique oriental charm of Chinese women!

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