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Ningbo Futian Group Co., Ltd., one of the top ten brands of gloves, was founded in 1995. It is a famous trademark of Zhejiang Province and famous brand product of Zhejiang Province. It is a comprehensive enterprise specializing in the R & D, manufacturing and sales of gloves, five toed socks and their industrial chain products. Futian group is engaged in the R & D, manufacturing and sales of more than 3000 products in six categories of gloves, five toed socks and their industrial chain products. Since its establishment in 1995 After years of efforts, he is the president of China glove Association and honorary president of Hong Kong glove chamber of Commerce, and also the host of glove standard revision of national standards committee. Since its establishment, Futian infrastructure has been in the rapid historical development stage of China's reform and opening up, which has laid a good foundation. In addition to its main glove industry, it has more than ten companies, including design industry, investment, trade, finance, real estate agriculture and other fields, which are distributed in Zhejiang, Jiangsu, Henan and Guangdong, with its headquarters in Ningbo. After summarizing research and strategic guidance of experts and scholars, Futian's future development will be focused on three objectives: Shangqiu China glove City, Ningbo Fugang electricity mall and China law city. Except for the project of law city which has not yet been implemented, other projects are under construction and operation. Stabilize foreign market: continue to expand trade with other professional importers, from OEM to independent brand creation to brand output, and carry out brand operation in the international market. Set up sales subsidiaries and agent offices in foreign countries, and continuously expand the sales of independent brands through localization of sales talents. According to the cultural customs of local countries, the right way to promote the brand is chosen. Integrate multiple glove manufacturers for brand output. Increase the promotion and maintenance of the domestic market: the domestic mainly adopts Monopoly chain operation, regional general agent general distribution mode, franchising mode, large supermarket store special distribution mode, to create domestic brands. At present, the company has developed plans to open 500 Futian brotherhood chain stores in large and medium-sized cities across the country. First, it has experimented in the Yangtze River Delta region, and has opened six chain stores in Ningbo. The design of the exclusive store is relatively novel, highlighting the individuality. The products of glove series, socks series and jewelry series are complete. The brand standard of "four modernizations and four natures" is implemented to all operation systems and the whole marketing channels and terminals: standardization, name optimization, individuality, completeness, convenience, professionalism, functionality and innovation. And with good distribution services and quality tracking services to obtain consumer recognition, so as to further promote the brand of Futian. At the same time, the whole Futian group embodies and deduces the core value in any marketing advertising activity, that is, POP advertising, promotional products, news hype, soft publicity, channel strategy, terminal vividness, street promotion, after-sales service and even media acceptance every time, from raw material procurement, product research and development, packaging design, TV Newspaper and radio advertising, poster hanging flag and so on Any opportunity to communicate with the public and consumers, such as interview and communication with customers, should deduce the core value of the brand.

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