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陕西西部广告传媒有限公司（简称“西部传媒”），成立于2011年4月，是陕西省人民政府直属的大型国有文化企业“陕文投集团”的全资子公司。
作为广告传媒领域综合性的投资运营管理公司，西部传媒坚持产品服务与资本运作双轮驱动，以“让陕西智造走向全国、让中国品牌走向世界”为企业使命，专注于成为中国西部数字广告传媒集团、中国IPO上市广告传媒公司。
西部传媒秉承“开放合作、共赢共好”的经营理念，贯彻“内生孵化”与“外延发展”的经营战略，对内打造有利于广大职工积极性、主动性、创造性充分发挥和人的自由发展的环境氛围，鼓励员工创新创业，对外积极推进国有资本与社会资本的融合，推动混合所有制改革，构建数字广告传媒行业的产业孵化平台、人才集聚平台、资源整合平台、企业融资平台和品牌创建平台。
目前，公司旗下拥有1家分公司、1家全资子公司、4家控股子公司、2家参股公司以及多个正在筹建的由创业团队主导的轻资产运营子公司，涉及品牌营销、数字营销、会展营销、内容营销、移动互联网媒体运营、户外媒体运营、互联网+等多个业务领域，专注于成为为用户提供以数字驱动的整合营销传播全价值链综合服务的提供商。
Shaanxi western advertising media Co., Ltd. (hereinafter referred to as "Western media"), founded in April 2011, is a wholly-owned subsidiary of Shaanxi culture investment group, a large state-owned cultural enterprise directly under the people's Government of Shaanxi Province. As a comprehensive investment and operation management company in the field of advertising media, Western media adheres to the two-wheel drive of product service and capital operation, with the corporate mission of "let Shaanxi intelligent manufacturing go to the whole country and let Chinese brands go to the world", and focuses on becoming a digital advertising media group in Western China and an IPO listed advertising media company in China. Western media adheres to the business philosophy of "open cooperation, win-win and common good", implements the business strategy of "internal incubation" and "external development", creates an environment atmosphere conducive to the enthusiasm, initiative and creativity of the staff and the free development of people, encourages the staff to innovate and start up, actively promotes the integration of state-owned capital and social capital, and promotes the mixed Institute The system reform should be carried out to build the industrial incubation platform, talent gathering platform, resource integration platform, enterprise financing platform and brand building platform for the digital advertising media industry. At present, the company has 1 branches, 1 wholly owned subsidiaries, 4 controlling subsidiaries, 2 equity companies and several light asset operation subsidiaries led by the entrepreneurial team, which involve brand marketing, digital marketing, exhibition marketing, content marketing, mobile Internet media operation, outdoor media operation, Internet plus and other business areas. To provide users with digital driven integrated marketing communication full value chain integrated service providers.
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