Gieves&Hawkes品牌怎么样 申请店铺
集团主要从事高级男士服装之零售业务,并于全球以特许方式经营主要品牌。集团旗下经营五个国际男仕服装品牌,即Gieves&Hawkes、Kent&Curwen、Cerruti1881、DURBAN及HardyAmies。
透过于经营所在市场成功引进、推广及管理国际男仕服装品牌,集团已发展成为中华区较大男仕服装零售网络之一。于2016年6月30日,集团在中华区经营317间零售店铺,其中242间位于中国内地。
集团的零售店铺策略性地位于购物中心及百货公司内,以吸引目标客户群及维护品牌的高级形象。集团大部份的零售店铺皆自主经营以使销售、市场推广及客户服务职能方面贯彻保持高品质标准,且主要为单一品牌店铺,以支持增长及维护各品牌的声誉。
The group is mainly engaged in the retail business of senior men's clothing and franchises major brands around the world. The Group operates five international men's clothing brands, namely gieves & Hawkes, Kent & Curwen, Cerruti 1881, Durban and Hardy Amies. Through the successful introduction, promotion and management of international men's clothing brands in its market, the group has developed into one of the larger men's clothing retail networks in China. On June 30, 2016, the group operated 317 retail stores in China, 242 of which were located in mainland China. The group's retail stores are strategically located in shopping centers and department stores to attract target customers and maintain the brand's high-level image. Most of the group's retail stores operate independently to maintain high quality standards in terms of sales, marketing and customer service functions, and are mainly single brand stores to support growth and maintain the reputation of each brand.
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