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深圳宜和股份有限公司，于2007年初开始筹建。2007年9月在全国近百家单位申请购物频道呼号中率先获得国家广电总局批准，建立了深圳广电集团宜和购物频道。宜和购物频道于2008年3月28日正式开播。频道成立后之初即完成了电视直播体系的硬件集成，搭建了节目制播、客服呼叫、物流配送三大块核心体系搭建，同时建立了商品开发、商品采购、营销、公司管理等配套体系。成立后首年，深圳宜和股份有限公司与近千家供应商建立了合作关系，其中上档商品超过1500多种，包括服装、家用电器、多媒体通信、美容护肤用品、家居用品、食品、珠宝等14个品类。节目播出总时长由最初的12小时延长到19小时，几乎覆盖了观众全天的日常生活时间。

2009年，深圳宜和股份有限公司积极拓展销售渠道和覆盖销售范围，电子商务网站于2009年7月1日正式上线，2009年7月27日，深圳宜和股份有限公司正式走出深圳落地珠海。继而同年在广东省湛江、河源、清远、肇庆以及梅州等六个地区相继落地。与此同时，深圳宜和股份有限公司积极树立频道的社会责任感和热心公益的良好形象，先后开展了“宜和走进军营慰问活动”、“宜和温暖你的心”、“敬老有你我-孝心暖鹏城”走进养老院、孤儿院等等一系列公益活动，取得了良好的社会效益。

2010年，深圳宜和股份有限公司经营范围新增了东莞、中山两个落地城市，使得频道在原有七个落地城市基础上实现了广东地区九城落地、同步经营。商品开发在原有的数码、珠宝、时尚、家居品类基础上增加了汽车、旅游、食品保健等新品类，有效的进行了品类结构的升级。同年，深圳宜和股份有限公司推出“宜和诚信服务保证金”机制，实行“先行赔付”的售后服务保障。同时，频道连续两年被深圳市消费者委员会评为“深圳市消费争议和解示范单位”，让消费者买得放心，买得安心。此外，深圳宜和股份有限公司还作为示范案例被编入市消委会编著的《和解之道——深圳市消费争议和解示范企业成果巡礼》中，作为对深圳经济特区成立三十周年的献礼。2010年5月，深圳宜和股份有限公司参与了“中国广播电影电视协会经济工作委员会电视购物事业部”的组建，并当选为首任轮值主席单位，10月在深圳承办了“首届中国广播电影电视协会经济工作委员会电视购物年会”。

2011年，深圳宜和股份有限公司推出了全新的“优品生活家”品牌战略，倡导“优品生活，从心开始”的生活理念，致力于打造享誉华南的“优质生活”典范品牌，为广大消费者提供优质、品味、贴心的商品和服务，引领中国品质生活不断走向新的高度。

Shenzhen Yihe Co., Ltd. started its preparation in early 2007. In September 2007, it was the first to obtain the approval of the State Administration of radio, film and television of the people's Republic of China in nearly 100 units applying for the call sign of shopping channel, and established the Yihe shopping channel of Shenzhen radio and television group. Yihe shopping channel officially launched on March 28, 2008. At the beginning of the establishment of the channel, the hardware integration of the live TV system was completed, and the three core systems of program production and broadcasting, customer service call and logistics distribution were built. At the same time, the supporting systems of commodity development, commodity procurement, marketing and company management were established. In the first year after its establishment, Shenzhen Yihe Co., Ltd. has established cooperative relations with nearly 1000 suppliers, among which there are more than 1500 top-grade commodities, including 14 categories such as clothing, household appliances, multimedia communication, beauty and skin care products, household products, food, jewelry, etc. The total broadcast time of the program is extended from the first 12 hours to 19 hours, almost covering the daily life time of the audience. In 2009, Shenzhen Yihe Co., Ltd. actively expanded its sales channels and coverage. The e-commerce website was officially launched on July 1, 2009. On July 27, 2009, Shenzhen Yihe Co., Ltd. officially went out of Shenzhen and landed in Zhuhai. Then in the same year in Zhanjiang, Heyuan, Qingyuan, Zhaoqing, Meizhou and other six regions in Guangdong Province successively landed. At the same time, Shenzhen Yihe Co., Ltd. actively established the channel's sense of social responsibility and good image of enthusiastic public welfare, and successively carried out a series of public welfare activities, such as "Yihe walking into the military camp", "Yihe warming your heart", "respect for the elderly with you and me - Xiaoxin warm Pengcheng" walking into the nursing home, orphanage and so on, and achieved good social benefits. In 2010, the business scope of Shenzhen Yihe Co., Ltd. added two landing cities, Dongguan and Zhongshan, which made the channel realize the landing and synchronous operation of nine cities in Guangdong Based on the original seven landing cities. Based on the original categories of digital, jewelry, fashion and home furnishings, new categories such as automobile, tourism and food health care have been added to the commodity development, effectively upgrading the category structure. In the same year, Shenzhen Yihe Co., Ltd. launched the "Yihe integrity service deposit" mechanism and implemented the "first compensation" after-sales service guarantee. At the same time, the channel has been rated as "Shenzhen consumer dispute settlement demonstration unit" by Shenzhen consumer committee for two consecutive years, so that consumers can buy with ease. In addition, as a demonstration case, Shenzhen Yihe Co., Ltd. was incorporated into the "reconciliation road - Shenzhen consumer dispute settlement demonstration enterprise achievement Tour" compiled by the municipal consumer committee as a tribute to the 30th anniversary of the establishment of Shenzhen Special Economic Zone. In May 2010, Shenzhen Yihe Co., Ltd. participated in the establishment of "TV shopping business division of Economic Work Committee of China Radio, film and Television Association", and was elected as the first rotating chairman unit. In October, Shenzhen Yihe Co., Ltd. held the "first annual TV shopping meeting of Economic Work Committee of China Radio, film and Television Association" in Shenzhen. In 2011, Shenzhen Yihe Co., Ltd. launched a brand-new brand strategy of "excellent life home", advocated the life concept of "excellent life starts from the heart", committed to building a model brand of "high quality life" famous in South China, providing consumers with high-quality, tasteful and intimate goods and services, and leading China's quality life to a new height.

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