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宝洁公司始创于1837年,是世界上最大的日用消费品公司之一。宝洁公司通过其旗下品牌服务全球大约五十亿人。公司拥有众多深受信赖的优质、领先品牌,包括帮宝适、汰渍、碧浪、护舒宝、潘婷、飘柔、海飞丝、佳洁士、舒肤佳、Olay、SK-II、欧乐B、吉列、博朗等等。宝洁公司在全球大约七十个国家和地区开展业务。
一九八八年,宝洁进入中国,落户在广州,在北京设有研发中心,并在天津、上海、成都、太仓等地设有多家分公司及工厂。
二十多年来,宝洁在中国的业务发展取得了飞速的发展主要表现在:
建立了领先的大品牌
宝洁公司是中国最大的日用消费品公司。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的产品领域内都处于领先的市场地位。
业务保持了强劲的增长
中国宝洁是宝洁全球业务增长速度最快的区域市场之一。目前,宝洁大中华区的销售量和销售额已位居宝洁全球区域市场中的第二位。
建立了出色的组织结构
伴随着公司的业务发展,宝洁的中国员工得到了迅速的成长。如今,在宝洁大中华区,越来越多的中国籍员工担任起重要的管理职位,中国籍的员工占员工总数的98%以上,宝洁大中华区已成为向宝洁其他市场的人才输出地。
承诺做模范企业公民
做模范企业公民,令我们的员工、股东以及我们生活和工作所处的社会共同繁荣是宝洁公司"宗旨、价值观和原则"的重要内容。
进入中国25年来,我们在这方面作出了积极的努力。截止目前,宝洁向中国的各项公益事业捐款的总额已超过三亿元人民币,用于教育、卫生及救灾等各个方面。
在这些公益项目中,我们把主要精力用于帮助0-13岁的中国儿童的生活、学习和成长。在过去的17年中,我们同中国青少年发展基金会合作,向“希望工程”项目累计捐款7000万元人民币,在全国28个省、市、自治区援建了200所宝洁希望小学,帮助超过20万名需要帮助的儿童拥有更好的学习环境。另外,宝洁同中国教育发展基金会持续合作15年,支持全国最大的学校健康教育项目,累计超过2亿人次受益。宝洁旗下的品牌舒肤佳、佳洁士、帮宝适、护舒宝等也结合品牌自身专业优势开展公益活动,帮助需要帮助的孩子健康成长。与此同时,宝洁员工秉承“我奉献,我快乐”的志愿精神,积极参与了大量的扶贫助学、抗震救灾、节能环保等公益活动。
宝洁公司在公益事业上的成绩得到了社会各界的广泛承认。公司荣获了包括“中华慈善奖”、“中国民生行动先锋”、“光明慈善奖”等在内的众多的荣誉。
Founded in 1837, P & G is one of the largest consumer goods companies in the world. P & G serves about five billion people around the world through its brands. The company has many trusted high-quality and leading brands, including pampers, tide, Bilang, hushubao, panting, Piao Rou, haifeisi, crest, Shufujia, Olay, SK-II, Oule B, Gillette, Bolang, etc. P & G operates in about 70 countries and regions around the world. In 1988, P & G entered China and settled in Guangzhou. It has R & D center in Beijing and many branches and factories in Tianjin, Shanghai, Chengdu, Taicang and other places. Over the past 20 years, P & G's business development in China has achieved rapid development, which is mainly reflected in the establishment of a leading large brand P & G company, which is the largest consumer goods company in China. Brands such as rejoice, Shufujia, Olay, Pampers, tide and Gillette are all in the leading market position in their respective product fields. P & G China is one of the fastest growing regional markets in the world. At present, P & G's sales volume and sales volume in Greater China have ranked second in P & G's global regional market. With the company's business development, P & G's Chinese employees have grown rapidly. Nowadays, in P & G Greater China, more and more Chinese employees hold important management positions. Chinese employees account for more than 98% of the total number of employees. P & G Greater China has become a talent export place to other markets of P & G. It is an important part of P & G's tenet, values and principles to promise to be a model corporate citizen and make our employees, shareholders and the society where we live and work prosper together. In the past 25 years since entering China, we have made positive efforts in this regard. Up to now, P & G has contributed more than 300 million yuan to various public welfare undertakings in China, which are used in education, health and disaster relief. In these public welfare projects, we mainly focus on helping Chinese children aged 0-13 live, learn and grow up. In the past 17 years, in cooperation with China Youth Development Foundation, we have donated 70 million yuan to the "Hope Project" project. We have assisted in the construction of 200 P & G hope primary schools in 28 provinces, cities and autonomous regions, helping more than 200000 children in need to have a better learning environment. In addition, P & G has been cooperating with China Education Development Foundation for 15 years to support the largest school health education project in China, benefiting more than 200 million people in total. P & G's brands such as Shufujia, crest, Pampers and hushubao also carry out public welfare activities in combination with their own professional advantages to help children in need of help grow up healthily. At the same time, P & G employees, adhering to the voluntary spirit of "I'm dedicated, I'm happy", actively participated in a large number of public welfare activities, such as poverty alleviation, earthquake relief, energy conservation and environmental protection. P & G's achievements in public welfare have been widely recognized by all walks of life. The company has won many honors, including "China Charity Award", "China People's livelihood initiative pioneer", "bright Charity Award", etc.
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