会稽山品牌怎么样 申请店铺

古越绍兴，人杰地灵，绍兴黄酒千百年来长盛不衰，美名远扬，声誉斐然。以专业生产“会稽山”牌绍兴酒的会稽山绍兴酒股份有限公司，创建于1743年，原名“云集酒坊”。公司地处绍兴鉴湖水系中上游，水质清澈，酿制绍兴黄酒得天独厚。

1951年，酒坊被人民政府接收，更名为“云集酒厂”；1967年，云集酒厂更名为“绍兴东风酒厂”；2005年，公司更名为“会稽山绍兴酒有限公司”；2007年9月29日，公司再次更名为“会稽山绍兴酒股份有限公司”，精功集团成为公司第一大股东。

早在1915年，公司前身——云集周信记酒坊便在美国旧金山举行的“巴拿马太平洋国际博览会”上为绍兴酒夺得了第一枚国际金奖，迄今已15次荣获国内外金奖，产品一直被国际友人誉为“东方红宝石”、“东方名酒之冠”。目前，公司年黄酒生产能力已达10万千升，拥有柯桥本部和嘉善黄酒股份有限公司两大生产基地，总占地面积60万平方米，是世界最大的黄酒生产、出口基地之一。

作为“绍兴黄酒酿制技艺”非物质文化遗产传承基地，会稽山绍兴酒传承千年历史，沿续百年工艺，以精白糯米、麦曲、鉴湖水为主要原料精心酿制而成。产品经多年陈酿，酒度适中，酒色橙黄清亮，酒香馥郁芬芳，幽雅自然，口味甘鲜醇厚，柔和爽口，营养丰富，是一种符合现代消费理念，具有较高鉴赏品位，适合世界潮流的低度营养酒，也是我国首批国家地理（原产地域）标志保护产品。

多年来，公司遵循“精酿绍兴酒、持续创名优、诚心待顾客”的质量方针，狠抓质量、重塑品牌，以向消费者奉献绿色、健康、安全的饮品为已任，成效卓著。1997年10月22日，公司在全国黄酒同行业中首家通过ISO9002国际质量体系认证；1998年，会稽山牌绍兴酒被北京人民大会堂指定为惟一国宴专用黄酒；1999年，“会稽山”商标被国家工商局认定为“首批国家重点保护商标”；2000年4月，公司被国家质量技术监督局批准为首批“国家地理（原产地域产品）标志”保护企业；2001年，公司通过ISO14001环境管理体系认证；2001年12月8日，经“中国绿色食品发展中心”认定批准会稽山绍兴酒为中国绿色食品；2004年，公司作为浙江省清洁生产的试点企业通过清洁生产验收；2006年,会稽山绍兴酒股份有限公司技术中心被授予省级企业技术中心，成为国内黄酒业中仅有的二家省级企业技术中心之一，“会稽山”被国家商务部评定为第一批“中华老字号”；同年，公司获“浙江省质量管理奖”；2007年，会稽山黄酒获“中国名牌”产品称号。

面对激烈的市场竞争，公司以质量为基石，积极实施名牌战略，人才战略，不断加大技术创新和产品开发力度，确保企业可持续发展。通过管理、技术和营销创新，努力打造中国黄酒业标杆企业。

目前，公司已成为中国黄酒业中唯一集“中国名牌产品、中华老字号、绿色食品、国家地理标志保护产品”等五项荣誉于一身的企业。产品不但畅销国内市场，而且远销日本、新加坡、港澳及欧美等多个国家和地区。

Shaoxing, the ancient Yue, is famous for its outstanding people. Shaoxing yellow rice wine has been flourishing for thousands of years, with a long reputation. Founded in 1743, huijishan Shaoxing Liquor Co., Ltd., which specializes in the production of "huijishan" brand Shaoxing liquor, was formerly known as "gathering wine shop". The company is located in the middle and upper reaches of Jianhu Lake water system in Shaoxing. The water quality is clear and Shaoxing yellow wine is unique. In 1951, the distillery was accepted by the people's government and renamed as "Yunji distillery"; in 1967, Yunji distillery was renamed as "Shaoxing Dongfeng distillery"; in 2005, the company was renamed as "huijishan Shaoxing Liquor Co., Ltd.; on September 29, 2007, the company was renamed as" huijishan Shaoxing Liquor Co., Ltd. "Jinggong group became the first major shareholder of the company. As early as 1915, Zhou Xinji winery, the predecessor of the company, won the first International Gold Award for Shaoxing wine at Panama Pacific International Expo held in San Francisco, USA. so far, it has won 15 gold awards at home and abroad. Its products have been praised as "Oriental ruby" and "the top of Oriental famous wine" by international friends. At present, the annual production capacity of the company's rice wine has reached 100000 kiloliters. It has two production bases, Keqiao headquarters and Jiashan Rice Wine Co., Ltd., with a total area of 600000 square meters. It is one of the world's largest rice wine production and export bases. As the Intangible Cultural Heritage Inheritance base of "Shaoxing rice wine brewing technology", Shaoxing wine in Huiji mountain has a history of one thousand years. It is carefully brewed with white glutinous rice, wheat koji and Jianhu water as the main raw materials along the process of one hundred years. The product has been aged for many years, with moderate alcohol content, bright orange color, fragrant fragrance, elegant and natural taste, sweet and mellow taste, soft and refreshing, rich nutrition. It is a kind of low-grade nutritional wine in line with the modern consumption concept, with high taste, suitable for the world trend, and also one of the first batch of National Geographic (region of origin) mark protection products in China. Over the years, the company has followed the quality policy of "brewing Shaoxing wine, creating famous and excellent products continuously, treating customers sincerely", paid close attention to the quality, reshaped the brand, and devoted itself to providing consumers with green, healthy and safe drinks with outstanding results. On October 22, 1997, the company passed ISO9002 international quality system certification for the first time in the same industry of yellow rice wine in China; in 1998, huijishan Shaoxing liquor was designated as the only yellow rice wine for state banquet by the Great Hall of the people in Beijing; in 1999, "huijishan" trademark was recognized as "the first batch of national key protected trademarks" by the State Administration of industry and commerce; in April 2000, the company was approved by the State Bureau of quality and technology supervision In 2001, the company passed the ISO14001 environmental management system certification; on December 8, 2001, it was recognized and approved by China Green Food Development Center as China green food; in 2004, the company passed the cleaner production acceptance as a pilot enterprise of cleaner production in Zhejiang Province; in 2006, the company passed the environmental management system certification, The technology center of huijishan Shaoxing Liquor Co., Ltd. was awarded the provincial enterprise technology center, becoming one of the only two provincial enterprise technology centers in the domestic rice wine industry, "huijishan" was rated as the first batch of "Chinese time-honored brands" by the Ministry of Commerce of the people's Republic of China; in the same year, the company was awarded the "Zhejiang Quality Management Award"; in 2007, huijishan rice wine was awarded the "China famous brand" product title. In the face of fierce market competition, the company takes quality as the cornerstone, actively implements the famous brand strategy and talent strategy, and constantly increases the strength of technological innovation and product development to ensure the sustainable development of the enterprise. Through management, technology and marketing innovation, strive to build a benchmark enterprise in China's rice wine industry. At present, the company has become the only enterprise in China's rice wine industry with five honors, including "Chinese famous brand products, Chinese time-honored brands, green food, National Geographic Indication Protection Products". The products not only sell well in the domestic market, but also are exported to Japan, Singapore, Hong Kong, Macao, Europe and the United States and other countries and regions.

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