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看似简单的三个字母却蕴藏着ANU品牌的初心， A 即 Aroma（芳香），N 即 Nature（自然），U 即 Understanding（懂你），合起来便是“更懂你的植物精油”之意。
懂芳疗（Aroma）
在ANU的世界里，精油不仅仅用来呵护肌肤，而是全身心芳香体验的开始，是当代女性新的生活方式。
熟悉每一种植物芳香所蕴含的自然力，或治愈肌肤，或提升精气，或唤醒感官，或舒展身心。唯有懂得芳疗的奥秘，才能驾驭并尽享它的神奇。不仅仅提供全方位的护肤产品，更乐于与你私享一整个微妙且缜密的芳疗体系，一个ANU独有的芳香宇宙，与懂得生活的你同享极致体验。
懂植物（Nature）
自然造物，一花一果，一草一木，都有它恰到的好处。
ANU满怀对自然的敬畏，尊重每一种植物涵养的神奇力量，将花卉草木视为知己，潜心跟踪它们的生长，关切它们的生态和气候，捕捉它们的呼吸和脾气。每一种走进ANU实验室的植物，都来自熟悉的土地，通晓它们生长的经纬和年月。每一滴萃取的植物精华，都经一丝不苟的多次实验，达成完美配比，将精纯的自然能量植入每一片热爱植物的心田。
更懂你 （Understanding）
懂植物，懂芳疗，因为更懂你。
懂你对生活的热爱，懂你对美的追求；懂你对肌肤的小忧虑，也懂你对更美好状态的期许。
懂你对自我实现的渴望，也懂你对自然之美的向往。 每一个产品灵感，都基于你的心声；每一点微妙改变，都为迎合你的期待。
The seemingly simple three letters contain the original intention of Anu brand. A is aroma, n is nature, and u is understanding. Together, it means "understand your plant essential oil better". In the world of Anu, the essential oil is not only used to care for the skin, but also the beginning of the whole body fragrance experience, which is a new lifestyle of contemporary women. Be familiar with the natural power of each plant fragrance, or cure the skin, or enhance the essence, or awaken the senses, or stretch the body and mind. Only when we understand the mystery of aromatherapy can we master and enjoy its magic. Not only provide a full range of skin care products, but also enjoy a delicate and meticulous aromatherapy system with you, a unique fragrance universe of Anu, and share the ultimate experience with you who understand life. Understanding nature's natural creation, one flower, one fruit, one plant and one tree, has its just benefits. Full of awe of nature, ANU respects the magic power of each plant conservation, regards flowers and plants as confidants, focuses on tracking their growth, concerns about their ecology and climate, and catches their breath and temper. Every plant that enters the Anu laboratory comes from a familiar land and knows the longitude, latitude and year of their growth. Every drop of extracted plant essence has been strict in demands for many times to achieve the perfect ratio, and to implant pure natural energy into every field of love for plants. Understand you better, understand plants, understand aromatherapy, because understand you better. Understand your love for life, your pursuit of beauty, your little worry about skin, and your expectation for a better state. Understand your desire for self realization and the beauty of nature. Every product inspiration is based on your heart; every subtle change is to meet your expectations.
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