K2SPORT品牌怎么样 申请店铺
成立于1961年,以玻璃纤维滑雪板技术闻名,旗下LUNA系列为畅销的女性单板,2007年被Kohlberg & Company收购
美国品牌K2,1962年,由Bill和Don Kirschner兄弟俩创立于西雅图附近的Vashon岛。在2003年更名为K2运动。公司的品牌和企业都是在设计,生产,销售和市场营销的领导。通过创新,为体育爱好者寻找独特而真实的生活体验激情的推动下,公司对市场雪板,雪鞋,直排轮,高山,弓步和越野滑雪器材,服装及配饰。
K2因引进玻璃纤维技术制作滑雪设备而闻名,制作了使用玻璃纤维材料的雪板,比当时的木制和金属制雪板的重量更轻,且性能出奇的好,也因此被认为是“美国玻璃纤维雪板之父”。1995~1996雪季,K2推出了女性系列产品LUNA,并一举成为了单板市场畅销的女性系列。
2007年美国消费用品巨头Jarden公司收购K2,Jarden 公司创始人兼董事长是Martin Franklin,旗下还拥有Marmot、Coleman等27家户外品牌。
据说,K2有两层含义,一个是家族两兄弟( Bill 和 Don),另一个就是隐喻喜马拉雅山。
Founded in 1961, it is famous for its fiberglass skis technology. Its Luna series is a best-selling women's single board. In 2007, it was purchased by Kohlberg & Company from the U.S. brand k21962. Bill and don Kirschner brothers founded it on Vashon island near Seattle. It was renamed the K2 movement in 2003. The company's brand and enterprise are in the design, production, sales and marketing leadership. Through innovation, the company is looking for unique and real life experience for sports fans. Driven by passion, the company provides market snowboard, snowshoes, straight wheel, alpine, lunge and cross-country skiing equipment, clothing and accessories. K2 is famous for introducing fiberglass technology to make skiing equipment. It made snowboards made of fiberglass materials, which were lighter than the wooden and metal snowboards at that time, and its performance was surprisingly good. Therefore, K2 is considered as the "father of fiberglass snowboards in the United States". During the snow season of 1995-1996, K2 launched the women's series product Luna, which became the best-selling women's series in the single board market. In 2007, Jarden company, a US consumer goods giant, acquired K2. The founder and chairman of Jarden company is Martin Franklin. It also owns 27 outdoor brands such as marmot and Coleman. It is said that K2 has two meanings, one is the two brothers of the family (bill and don), the other is the metaphor of Himalayas.
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