ErnestHemingway海明威品牌怎么样 申请店铺

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美国海明威寝具，为致敬文学巨匠欧内斯特•海明威而创立，1952年与《老人与海》同年诞生，海明威亲手制作第一张床垫。

欧内斯特•海明威：美国20世纪伟大的文学家之一

欧内斯特•海明威（1899-1961）是美国20世纪伟大的文学家之一。海明威的一生十分传奇：参加过两次世界大战，在枪林弹雨中，膝盖被炸碎，身体多处负伤，277块炮弹碎片嵌入体内；追捕世界上强大的洋流“墨西哥湾流”；在非洲，经历两次飞机失事，但都幸存下来；在文学领域也屡获殊荣，是一代文学流派的强者，他用简短明确的风格改变了世界文学景观！

海明威是一个国家、一个民族、一个时代的象征；也是一种精神、一种生活方式的代表。他坚强乐观，他浪漫冒险，他的一生都在追梦，永不止步！

品牌故事：1952年，海明威亲手制作第一张床垫

海明威寝具品牌的故事和《老人与海》渊源甚深。1952年，在哈瓦那郊区的别墅里，海明威开始创作《老人与海》。仅仅用了8周时间，这部先后获得诺贝尔奖和普利策奖的杰作就诞生了。通常海明威的写作非常规律：6点起床、冲咖啡，然后写作到下午1点，接着去钓鱼、会友人。然而，在创作《老人与海》期间，海明威一反常态，从6点一直创作到深夜。后来，古巴友人问及此事，海明威说：“充足的睡眠给了我充分的灵感！”从那以后，海明威就开始研究床与床垫。他将别墅里的床垫拆开，仔细琢磨其结构与用料。最终耗时18天手工制作出了第一款床垫。

品牌精神：每个人的梦里都有位海明威

海明威寝具继承了海明威乐观冒险、勇敢无畏的精神，希望每一个用户都能感受到海明威精神和睡眠带来的力量，坚守自己内心深处的无畏，勇敢地追求自己的梦想，愿每个人的梦里都有位海明威。

品牌背景：隶属于美国BIA集团，131年历史的睡眠大帝国

海明威寝具品牌隶属于美国BIA集团。BIA集团的历史可以追溯到1866年，至今已有131年的悠久历史，从那时起，它就以制作出精良睡眠产品而闻名。BIA集团是目前美国较早生产、大规模的床品集团之一。

BIA集团总部位于美国新泽西州，旗下拥有包括海明威、Eclipse、Eastman House等众多睡眠品牌，在六大洲都设立了自己的生产基地，旗下产品远销全球65个国家和地区。

融合现代技术和传统工艺，BIA集团在床垫制作工艺方面实力雄厚，拥有众多国际专利，包括LIFEDGE边缘加固系统、SPINAL ZONE护脊技术、Zoned Quilt舒适支撑专利材料等，同时获得世界脊柱医学COCSA认证。131年历史，BIA集团产品已经深度融入美国人的生活。

产品定位：美式性价比高

摒弃传统的材料堆砌及不合理配比的做法，海明威寝具通过长期自主研究，沉淀大量睡眠数据，以此为基石，对床垫材料进行精密的计算，科学的用料，打造床垫的舒适配比度，力求每一款产品做到完美的支撑和舒适度，同时有效控制成本，让利消费者，真正做到，同等品质、同等舒适度之下的高性价。

老品牌，新风格

海明威寝具的空间设计，将美国具代表色彩标识元素与流行轻奢工业风结合，打破传统美式印记，不局限既定风格，自成一派，保留品牌历史标签，融入现代流行元素，诠释老品牌、新风格概念，打造具风格的美式寝具空间，势必在市场上引发新一轮的现代美式新潮流。

Hemingway's bedding was founded in 1952 in honor of Ernest Hemingway, a literary giant. It was born in the same year as the old man and the sea. Hemingway made the first mattress himself. Ernest Hemingway: Ernest Hemingway (1899-1961), one of the great writers in the 20th century, is one of the great writers in the 20th century. Hemingway's life is very legendary: he participated in two world wars, in the gunfire and rain, his knees were blown to pieces, his body was injured in many places, 277 pieces of shell fragments were embedded in his body; he pursued the world's powerful ocean current "Gulf Stream"; in Africa, he experienced two plane crashes, but survived; in the field of literature, he also won many awards, is a strong man of a generation of literary schools, he used short Clear style has changed the world literature landscape! Hemingway is a symbol of a country, a nation and an era, as well as a representative of spirit and a way of life. He is strong and optimistic, romantic and adventurous, pursuing dreams all his life and never stopping! Brand story: in 1952, Hemingway made the first mattress by himself. The story of Hemingway's bedding brand and the old man and the sea have a deep origin. In 1952, in a villa on the outskirts of Havana, Hemingway began to write the old man and the sea. In just eight weeks, the masterpiece, which won the Nobel Prize and the Pulitzer Prize, was born. Usually Hemingway's writing is very regular: get up at 6:00, make coffee, then write until 1:00 p.m., then go fishing and meet friends. However, during the creation of the old man and the sea, Hemingway was totally abnormal, from 6 o'clock to midnight. Later, when Cuban friends asked about it, Hemingway said, "enough sleep gives me enough inspiration!" Since then, Hemingway has studied beds and mattresses. He took apart the mattress in the villa and carefully pondered its structure and materials. It took 18 days to make the first mattress by hand. Brand spirit: in everyone's dream, Hemingway's bedding inherits Hemingway's optimistic, adventurous and courageous spirit. I hope that every user can feel the power of Hemingway's spirit and sleep, stick to his inner fearlessness, bravely pursue his own dream, and wish that there is Hemingway in everyone's dream. Brand background: it belongs to BIA group, and Hemingway bedding brand, a 131 year old sleeping Empire, belongs to BIA group. BIA group has a long history of 131 years, dating back to 1866. Since then, it has been famous for producing excellent sleep products. BIA group is one of the earlier and large-scale bed products groups in the United States. BIA group, headquartered in New Jersey, has many sleep brands including Hemingway, eclipse, Eastman House, etc. it has set up its own production base on six continents, and its products are exported to 65 countries and regions around the world. With the integration of modern technology and traditional technology, BIA group has strong strength in mattress manufacturing technology and many international patents, including lifedge edge reinforcement system, spinalzone ridge protection technology, zonedquilt comfort support patent materials, etc., and has obtained the world spinal medicine cocsa certification. 131 years of history, BIA group products have been deeply integrated into American life. Product positioning: American style high cost performance abandons the traditional method of material stacking and unreasonable matching. Hemingway bedding, through long-term independent research, precipitates a large number of sleep data, which is the cornerstone of accurate calculation of mattress materials, scientific use of materials, creating a comfortable matching degree of mattress, striving to achieve perfect support and comfort of each product, while effectively controlling the cost Let the consumers benefit, and really achieve the high price under the same quality and comfort. The space design of old brand and new style Hemingway's bedding will combine the American representative color logo elements with the popular light luxury industrial style, break the traditional American mark, not limit to the established style, form a group of its own, keep the brand's historical label, integrate the modern popular elements, interpret the old brand and new style concept, and create a style of American bedding space, which is bound to lead to a new one in the market The new trend of modern American style.

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