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作为“快时尚”品牌之一，WE总部设在荷兰乌德勒支，隶属于荷兰Logo国际时装集团，该集团拥有数家时装批发及零售公司，包括O’Neill, Setpoint 以及 Waalwear Men & Kids。WE始创于1917年，于1962年提出“快时尚”概念，之后WE便对品牌形象重新定位，从而占领欧洲休闲服饰市场并在海外市场取得显著成绩。如今，WE已经成为全球年轻人的时尚风向标。

WE坚持时尚路线和平价路线，货品系列包括流行男装、女装、童装、牛仔系列和配饰等；其产品款式时尚、种类丰富、品质优良，性价比更是有口皆碑。与全球范围内的老对手ZARA、H&M相比，是真正意义上的百年企业。正因为如此，人们将WE称为快时尚业的“鼻祖”。

在花了一个世纪，驷马平稳的占领欧美市场之后，2010年，WE将目光瞄准了中国市场以及亚洲。这片东方潜力之地将成为WE逐鹿的地方了。WE，一个将时尚、品质和平价糅合的时尚品牌；一个鼓励人们尊重自己的个人着装风格的品牌；一个将家居式陈列做到极致的品牌，2011年之后，WE必定将被中国以及亚洲的品牌看成是教科书一般的榜样品牌……

As one of the "fast fashion" brands, we is headquartered in Utrecht, the Netherlands, under the Dutch logo international fashion group, which owns several fashion wholesale and retail companies, including O'Neill, setpoint and waalwearmen & kids. We was founded in 1917 and put forward the concept of "fast fashion" in 1962. After that, we repositioned the brand image, thus occupying the European leisure clothing market and making remarkable achievements in the overseas market. Today, we have become a fashion vane for young people around the world. We adhere to the fashion line and affordable line, the product series include popular men's wear, women's wear, children's wear, jeans series and accessories, etc.; its products are fashionable in style, rich in variety, excellent in quality, and cost-effective is well known. Compared with the old competitors Zara and H & M in the world, it is a century old enterprise in the true sense. Because of this, people call we the "ancestor" of fast fashion industry. After a century of stable occupation of European and American markets by Sima, we focused on the Chinese market and Asia in 2010. This potential land in the East will become a place for us to compete. We, a fashion brand that combines fashion, quality and affordable price; a brand that encourages people to respect their personal dress style; a brand that makes home furnishing display to the extreme. After 2011, we will surely be regarded as a textbook model brand by Chinese and Asian brands

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