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1953年创立于美国伊利诺斯州的世界著名品牌“花花公子”强调将现代时尚与传统经典相结合洋溢着浓浓的的绅士休闲味道，令人赏心悦目，风靡全球。

“花花公子”服饰系列品牌由美国花花公子企业国际有限公司(PlayboyEnterprisesInternational,Inc.)创始人休·赫夫纳一手主导推出。美国“花花公子”品牌从1953年诞生之初的高端品牌，逐渐走向了亲民化路线，上至名流、政要，下至普通消费者，每个人心中都有一个“花花公子”，它成为了全球最受欢迎的品牌之一。

1973年，“花花公子”品牌经过高速发展之后，定位不清晰的问题逐渐凸现出来，高端客户不断流失。为了满足高端消费者的需求，创始人休·赫夫纳又在“花花公子”品牌的基础上孕育出了尊贵系列——“VIP花花公子”和“花花公子GOLF”系列，以时尚的款式、精选的面料和顶级的做工享誉欧美市场。正是这份创意精神加上对享受品质生活的独到理解，成就“美国花花公子”、辉煌的今天和充满想象的明天。

品牌文化

2010年，“花花公子”服饰系列正式进入中国，把东方的含蓄、典雅和美国的自由、奔放的风格，以简约而富有创意的手法和谐地融为一体。数年来，“花花公子”一直以时尚的款式、精选的面料、合体的版型、精湛的做工、优质的服务、合理的价位享誉中国男装市场。现在“花花公子”旗下有服装、皮具、皮鞋等全系列。“

花花公子”系列服饰，潇洒、自然，和谐、简约，尽显成功者的风范。怀着对成功的执著、对时尚潮流的敏锐触觉，“花花公子”服饰一直保持着对高质量、高档次、高品味的追求，紧紧抓住国际流行时尚的锋芒，创造出充满个性魅力的男士服饰系列.成为成熟、自信，手懂得享受生活的成功男士装扮形象的完美选择。

穿梭在繁华鼎盛的都市，漫步在辽阔蔚蓝的海边，相约“花花公子”您将充分享受到现代休闲生活的惬意与美好!

Playboy, a world-famous brand founded in 1953 in Illinois, USA, emphasizes the combination of modern fashion and traditional classics, which is permeated with a strong sense of gentlemanly leisure. It is pleasing to the eyes and popular all over the world. "Playboy" clothing series brand is led and launched by Hugh Hefner, founder of Playboy enterprises international, Inc. From the high-end brand at the beginning of its birth in 1953, Playboy brand in the United States has gradually moved to the road of people-oriented, from celebrities, politicians to ordinary consumers, everyone has a playboy in their heart, and it has become one of the most popular brands in the world. In 1973, after the rapid development of "playboy" brand, the problem of unclear positioning gradually emerged, and the high-end customers continued to drain. In order to meet the needs of high-end consumers, Hugh Hefner, the founder of "playboy" brand, has bred a noble series - "VIP playboy" and "playboy Golf" series, which are famous for fashionable styles, selected fabrics and top workmanship in European and American markets. It is this creative spirit and unique understanding of enjoying quality life that make us a playboy, a brilliant today and an imaginative tomorrow. In 2010, the brand culture, "playboy" clothing series officially entered China, integrating the Oriental implicit and elegant style with the American free and unrestrained style in a simple and creative way. For several years, "playboy" has been famous in the Chinese men's clothing market for its fashionable style, selected fabric, fit pattern, exquisite workmanship, high-quality service and reasonable price. Now "playboy" has a full range of clothing, leather goods, leather shoes and so on. "Playboy" series of clothing, natural, natural, harmonious, simple, show the style of the successful. With the persistence of success and the keen sense of fashion trend, "playboy" clothing has always maintained the pursuit of high quality, high grade and high taste, firmly grasped the edge of international fashion, and created a series of men's clothing full of personality charm. It has become a perfect choice for a mature, confident and successful man who knows how to enjoy life. Shuttle in the prosperous city, stroll in the vast blue sea, meet "playboy" you will fully enjoy the modern leisure life!

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