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Fujian Royal Children's edge Clothing Co., Ltd., referred to as "Royal Children's edge / hsty", was founded in 2010 in Quanzhou, China, the capital of East Asian culture. It is a brand of "fast fashion fashion children's wear" in China. The company is mainly engaged in children's clothing, children's shoes and children's boutiques, focusing on the research and development of high cost-effective products, and building a scene type experience shopping terminal in line with the consumption ideas of post-90s spicy mom. Through the integration of resources in the past seven years, it has become a modern comprehensive children's product enterprise integrating fashion buyer, design and development, modern logistics and retail management, with nearly 2000 production and supply partners who have reached strategic cooperation. The origin of the brand name "Royal Tongyuan / hsty": originated from the growth experience of Xie Yongchang, the founder of the enterprise, poverty and hard work not only made him full of responsibility and love, but also formed a responsible and dare to do personality, and also made him germinate the original dream of childhood: to do something, do a career, do all the things related to children. When he grew up, he adhered to his dream, cared about children, cared about children's growth, started hsty from scratch. It is hoped that in the future, we will continue to focus on the field of children's comprehensive business forms and create a fairy tale "Royal Castle" for children, so that children can grow up healthy, happy, confident and happy like princesses and princesses. "Royal family" symbolizes the Royal care for children and makes customers feel the Royal Service and comfortable shopping experience; secondly, it shows the great vision of the enterprise that is determined to "create a new blueprint for children's business and strive to become a new benchmark in the industry", and become an enterprise that is respected as "royal family". "Tongyuan" represents the enterprise's spiritual destiny of "focusing on children's products industry and loving children's business form". All due to love! Since its establishment, hsty has made great progress by integrating diversified channels through fashion buyer system mode, vertical retail of commodities, collection terminal of fashion products, adhering to the core value of "honesty, system, innovation and competition first" and the business philosophy of "pragmatic operation, innovation, harmonious development and common growth". In 2016, hsty put forward the brand strategic plan of "serving retail, building terminals, building models, and expanding the country". In line with the Royal mission of "happy employees, comfortable customers, and reassured partners", through the standardization of terminal image, the specialization of retail management, the scientific marketing model, and the systematization of brand construction, hsty has established a diversified terminal, including the brand culture and creativity Museum and the children's fashion collection hall The end image has successfully settled in shoppingmall and large-scale supermarkets such as Wanda, Taihe, RT mart and Yonghui, and has made efforts in the traditional core business circle, with nearly 200 stores in China, and nearly 50 single stores with a volume of more than 150 square meters. At the same time of hsty's rapid development, the company wholly established the brand operation center of "Hi play shopping" in 2016 through the integration of children's business form resources, opened a new blueprint for children's business form, and built the "fast fashion children's trendy shopping mall" which is an earlier set of children's retail, children's play, parent-child interaction, education and training in China, with a business area of 500-5000 square meters Integrating and covering various brands of children's business, such as Royal Children's edge fashion brand children's clothing, personalized children's shoes, boutique accessories, IP toys, technology VR, "Hi bar" tea and coffee, learning supplies, parent-child interaction, children's play, talent training, children's education, etc., to provide a fashionable and comfortable "one-stop" shopping platform for 2-12-year-old children and post-85 / 90 beautiful mothers. From focusing on children's clothing to focusing on the industrialization of children's whole business form, it has ignited the beacon fire of the transformation of modern children's business form era, brought unprecedented impact and subversion to the traditional business model, and made a solid step on the road of sustainable development of the enterprise.

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