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Shanghai national local specialty food Co., Ltd. was founded in 1936. It has a history of more than 80 years since it evolved from Peili local product company operated by two brothers of Bao family, a businessman from Jiangsu Province. The company has nearly 300 employees, with two registered trademarks of "Peili" and "aolishu", which mainly focus on two series of independent brand products, namely, special seasoning and fashion, health and leisure. Huaihai market (No. 483-495, Huaihai Middle Road) is an important business unit and image window of the company. Since its opening in the last century, through the integration of public-private partnership and Huaihai Middle Road Commercial Street, the company has constantly improved its business characteristics and brand positioning of "gathering all kinds of local flavors, classic famous and special products", forming a series of products mainly focusing on pickles, condiments, seafood, pickled products, North and South products, preserves, etc. The special pickle cabinet is also famous in Shanghai. Customers who come to Shanghai all year round queue up to buy. Other local specialties are also popular with consumers due to their high quality and low price. While doing a good job in sales, the mall also actively expands network channels. Set up "Shanghai national food franchise store" on the "e-commerce platform" and launch "Peili" and "aolishu" brand series products simultaneously. Cooperate with online shopping platform to set up franchise stores. Open wechat service number to facilitate consumers to get information of shopping malls in time. Through online and offline linkage, new retail mode is adopted to inject new vitality into inheritance.

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